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Atricle Dump - Local Marketing: 10 Easy Ways to Sell More to Your Neighbors
What is Unclaimed Money?Think you know where all your money is? Maybe not. There are over 50 million people that are owed unclaimed money. Their money has been turned over to state and federal databases and is waiting to be claimed. Most have no idea the money is there!Experts have estimated that as many as 8 out of 9 people are owed unclaimed money. This statistic seems high, but consider that in California alone close to $1 Billion will be added from 2006 to the $4.8+ Billion already laying in the CA state unclaimed money pool.How Does Money Become Unclaimed m
4. Give talks at local organization meetings. If you
There are many that plan to start a business that do not realize the many costs and heartaches that are wrapped into the business’s foundation. Yet, you can avoid many of the pitfalls of a business by simply taking preventative measures ahead of time. There is nothing like owning your own business, working for yourself, and making your own money. But, it does offer many challenges that you will need to overcome time and time again, no matter what your business actually is.It is important for you to realize that a business is structured in such a way that you have to find t
Here are 10 simple solutions to your local marketing challenges ...
1. Make sure that your website specifically targets your local market. People are increasingly heading online to find local vendors. Make sure to broadcast your site's URL to all of your prospects and clients, and ask your web designer to ensure that the website is search-engine friendly for people seeking information about vendors in your city.
You might also investigate pay-per-click search engines such as Yahoo! and CitySearch, which offer targeted marketing to people in your local area.
2. Network. I know that the odds are good that you might consider the term "networking" to be almost as bad as a four-letter word, but I assure you that there are ways to meet other businesspeople in town that won't make you feel uncomfortable. Most of us have access to local organizations that are full of nice people just like you who simply want to meet other like-minded people.
The local Chamber of Commerce and other industry-specific organizations in your area are a good starting point. Just make sure not to just go to meetings -- make an effort to get to know people or even volunteer for a leadership position where you can show off your responsibility, reliability and talent.
3. Partner with other small businesses catering to the same group of prospects. This seemingly simplistic tactic works for both service- and product-based businesses very successfully.
If, for example, you are a graphic designer and are seeking additional design work, you will benefit from getting to know a local copywriter or printer who knows plenty of prospects who might need your services. Alternatively, come up with a plan that sells quantities of your wares to local businesses as gifts/rewards for their clients and employees. Either way, it means more business!
4. Give talks at local organization meetings. If you e
If you are opening a dollar store you will soon find that there are many little activities that must be routinely completed. Among those items is the need to complete routine store maintenance. While this is little fun to do it is important to the success of your business. In fact weekly store inspection and maintenance should be performed as a matter of practice.If you are opening a dollar store a good strategy might be to implement a weekly store maintenance checklist. That checklist could list the areas for routine inspection. It could also list the areas that require spe
You might also investigate pay-per-click search engines such as Yahoo! and CitySearch, which offer targeted marketing to people in your local area.
2. Network. I know that the odds are good that you might consider the term "networking" to be almost as bad as a four-letter word, but I assure you that there are ways to meet other businesspeople in town that won't make you feel uncomfortable. Most of us have access to local organizations that are full of nice people just like you who simply want to meet other like-minded people.
The local Chamber of Commerce and other industry-specific organizations in your area are a good starting point. Just make sure not to just go to meetings -- make an effort to get to know people or even volunteer for a leadership position where you can show off your responsibility, reliability and talent.
3. Partner with other small businesses catering to the same group of prospects. This seemingly simplistic tactic works for both service- and product-based businesses very successfully.
If, for example, you are a graphic designer and are seeking additional design work, you will benefit from getting to know a local copywriter or printer who knows plenty of prospects who might need your services. Alternatively, come up with a plan that sells quantities of your wares to local businesses as gifts/rewards for their clients and employees. Either way, it means more business!
4. Give talks at local organization meetings. If you
A mom who has her own business faces an incredible challenge. Motivated by the need to put food on the table or to give herself the gift of accomplishment, she moves forward with her life and family while starting a new business. All women who start a business, have to start somewhere. Even those who purchase a franchise have to start with the education needed to run that particular franchise. The never ending juggle of Family, business and self begins.Finding balance can be a challenge. With outside input, women discover and utilize tools that will help them create the life
The local Chamber of Commerce and other industry-specific organizations in your area are a good starting point. Just make sure not to just go to meetings -- make an effort to get to know people or even volunteer for a leadership position where you can show off your responsibility, reliability and talent.
3. Partner with other small businesses catering to the same group of prospects. This seemingly simplistic tactic works for both service- and product-based businesses very successfully.
If, for example, you are a graphic designer and are seeking additional design work, you will benefit from getting to know a local copywriter or printer who knows plenty of prospects who might need your services. Alternatively, come up with a plan that sells quantities of your wares to local businesses as gifts/rewards for their clients and employees. Either way, it means more business!
4. Give talks at local organization meetings. If you
How do Human Resource managers work? What are their responsibilities and what does their typical working day looks like? In this article we will talk about what it takes to be an effective human resource manager.Kim describes her typical day as well, not typical at all, every day is different. She says her job is very seasonal. "Recruiting season" for young lawyers starts in May and goes through November. During this time she will meet regularly with the recruiting Member of the firm, Jeff Mackenzie to discuss strategies, and issues of acquiring the best, and most compat
3. Partner with other small businesses catering to the same group of prospects. This seemingly simplistic tactic works for both service- and product-based businesses very successfully.
If, for example, you are a graphic designer and are seeking additional design work, you will benefit from getting to know a local copywriter or printer who knows plenty of prospects who might need your services. Alternatively, come up with a plan that sells quantities of your wares to local businesses as gifts/rewards for their clients and employees. Either way, it means more business!
4. Give talks at local organization meetings. If you
Who cares about your product or service? I am not saying that to be rude, I am truly asking you, who cares?If you don’t have an answer to this question then it’s time for you to stop and re-evaluate what you are doing.Many business owners fail to create a thorough plan. They think that because they have a product or service to sell that someone will want to buy it. Sometimes that’s true and sometimes it isn’t but the question shouldn’t be “will someone want to buy this?” the question should be “who has a need for this?”New business owners have the tendency to wa
4. Give talks at local organization meetings. If you enjoy public speaking, seek out associations full of your target prospects and volunteer to give speeches for free in exchange for the chance to market yourself and your services/products.
5. Send direct mailings to local prospects, and make a quick phone call to each prospect a few days later. The beauty of local prospects is the fact that you can afford to call your prospects for free as a way of following up.
6. Write articles on your area of expertise for the local paper, organization newsletters or your local business rag. Here in the Los Angeles area, for example, there are quite a few possibilities to choose from in the immediate area, and looking beyond what's in close proximity, there are dozens of others in Orange County, Ventura County and beyond.
7. Don't underestimate the power of a good Yellow Pages ad. Local businesses still look in the phone book to find sources of assistance for many types of their needs. The key in all this is to use the space in your ad wisely -- include more copy than your competitors and share insights in that copy about how to select a
8. Hold a contest and get local press for it. Could your business benefit from the added attention of a contest? Get creative and go for it!
In all of these suggestions, I've focused on how you can find new clients, but don't forget: One of the very best ways to make more profits is to get your current clients to spend more on each purchase and/or get them to come back to you more often.
With that in mind:
9. Make sure to educate your curre
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