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  • Atricle Dump - In Marketing and Advertising Sex Does Not Always Sell (Here's Why)

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    Watch TV, read popular magazines, newspapers, even the radio and you might get the idea that using sex in advertising is a great way to sell products. Many ad agencies and salespeople seem to think it is.

    It’s not.

    Sex in advertising only works well when the product or service being promoted is erotic or sexual. Otherwise it's just a lazy way

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    ght get the idea that using sex in advertising is a great way to sell products. Many ad agencies and salespeople seem to think it is.

    It’s not.

    Sex in advertising only works well when the product or service being promoted is erotic or sexual. Otherwise it's just a lazy wa

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    roducts. Many ad agencies and salespeople seem to think it is.

    It’s not.

    Sex in advertising only works well when the product or service being promoted is erotic or sexual. Otherwise it's just a lazy wa

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    ’s not.

    Sex in advertising only works well when the product or service being promoted is erotic or sexual. Otherwise it's just a lazy wa

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    rvice being promoted is erotic or sexual. Otherwise it's just a lazy way to get attention.

    The trouble is, it's not the kind of attention you want because it's not motivated by the product or service you're selling. It's like having a 40-foot gorilla balloon tied to the top of your car dealership. The gorilla gets people's attention.

    But, so

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