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    Corporate Fear: Why Your Employer Is Afraid of You
    Chris used to work for a corporation--until one day he was told that he could leave... permanently. He wondered why he would be disposed of after giving seven years of his life to the company. He was certain he wouldn't stay there forever, but h
    s too closely on today or this week you can easily make bad decisions because you don't have accurate information. When you start a new promotion for your business, make sure you give it enough time to prove itself.

    My friend Mike Moore reminds us that marketing is about "moving people to action." Moving them to actio

    Using a Banner Stand to Add Impact to Your Trade Show Display
    When it comes to trade shows, it’s all about catching the eye. The impact of your display can make or break your success at the show. Banner stands very popular because they’re portable, flexible, and not too expensive. One drawback is that e
    Lately I find myself stepping on our bathroom scale at least once a day. I think it's because I have been exercising more regularly and I want to see the results.

    The problem is, the scale still gives me bad news every day. I've considered "adjusting" it with a sledge hammer but so far I've restrained myself.

    While I was lamenting this situation to a friend of mine, he reminded me of the advice I give people about their marketing:

    "Be patient."
    "The longer you do it the better it works."
    "Don't expect tangible results right away."

    Whether I liked it or not he was right to throw my advice back at me.

    You do need to be patient when you begin exercising. You need to keep working at it everyday. Let the power of time work its magic. Nothing of value happens overnight. Good things take time, whether you're talking about exercising or promoting your business.

    This conversation also reminded me of advice my father (and chief business advisor) has given me often. He says "don't worry about daily, incremental changes. Focus on the long term trends."

    He's right. Daily or weekly ups and downs are usually meaningless in the context of quarterly and annual reporting. One good week could make up for three bad weeks (or vice-versa).

    If you focus too closely on today or this week you can easily make bad decisions because you don't have accurate information. When you start a new promotion for your business, make sure you give it enough time to prove itself.

    My friend Mike Moore reminds us that marketing is about "moving people to action." Moving them to action

    Limousine or Used Car: Your Image is Important
    Have you ever considered just how much the vehicles we drive communicate our image? Take for instance the hybrids and fuel economy cars. Drivers of these usually present an environmentally conscious image. And then, there are the owners of Po
    le I was lamenting this situation to a friend of mine, he reminded me of the advice I give people about their marketing:

    "Be patient."
    "The longer you do it the better it works."
    "Don't expect tangible results right away."

    Whether I liked it or not he was right to throw my advice back at me.

    You do need to be patient when you begin exercising. You need to keep working at it everyday. Let the power of time work its magic. Nothing of value happens overnight. Good things take time, whether you're talking about exercising or promoting your business.

    This conversation also reminded me of advice my father (and chief business advisor) has given me often. He says "don't worry about daily, incremental changes. Focus on the long term trends."

    He's right. Daily or weekly ups and downs are usually meaningless in the context of quarterly and annual reporting. One good week could make up for three bad weeks (or vice-versa).

    If you focus too closely on today or this week you can easily make bad decisions because you don't have accurate information. When you start a new promotion for your business, make sure you give it enough time to prove itself.

    My friend Mike Moore reminds us that marketing is about "moving people to action." Moving them to actio

    How to Create a Positive Work Atmosphere
    Positive versus Negative WorkplacesWe have all worked in places where we grew to dread getting up in the morning, and a few of us have had the pleasure of working for a boss who makes us feel like we can do anything. Let’s take a look at
    need to be patient when you begin exercising. You need to keep working at it everyday. Let the power of time work its magic. Nothing of value happens overnight. Good things take time, whether you're talking about exercising or promoting your business.

    This conversation also reminded me of advice my father (and chief business advisor) has given me often. He says "don't worry about daily, incremental changes. Focus on the long term trends."

    He's right. Daily or weekly ups and downs are usually meaningless in the context of quarterly and annual reporting. One good week could make up for three bad weeks (or vice-versa).

    If you focus too closely on today or this week you can easily make bad decisions because you don't have accurate information. When you start a new promotion for your business, make sure you give it enough time to prove itself.

    My friend Mike Moore reminds us that marketing is about "moving people to action." Moving them to actio

    Employee Retention: The 9 Key Strategies To Keeping Your Most Talented People
    Many people assume that people leave jobs largely for financial reasons - but that simply is not the case.Extensive research into employee retention shows that people leave jobs for a combination of factors. Factors which may include limi
    siness advisor) has given me often. He says "don't worry about daily, incremental changes. Focus on the long term trends."

    He's right. Daily or weekly ups and downs are usually meaningless in the context of quarterly and annual reporting. One good week could make up for three bad weeks (or vice-versa).

    If you focus too closely on today or this week you can easily make bad decisions because you don't have accurate information. When you start a new promotion for your business, make sure you give it enough time to prove itself.

    My friend Mike Moore reminds us that marketing is about "moving people to action." Moving them to actio

    Stop Hiding Behind Company Policy
    Does your company have ‘company policy’? You know, the policy that lets you say, “I’m sorry ma’am, we don’t offer refunds, exchanges only”? Or the policy that lets you say, “Here at ABC Bank, we only have teller services until 3:00 pm daily”? Or
    s too closely on today or this week you can easily make bad decisions because you don't have accurate information. When you start a new promotion for your business, make sure you give it enough time to prove itself.

    My friend Mike Moore reminds us that marketing is about "moving people to action." Moving them to action requires that you get their attention and give them a good reason to change what they're doing.

    You can do this by putting your message in front of your target market many, times in different ways.

    Doing this well takes time. So does losing weight. So be patient and keep working at it. You'll see results, eventually.

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