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Atricle Dump - Should A Small Business Bother With Market Research?
The following list cannot - and doesn't intend to - be a complete list because the spectrum of products and suppliers is just too broad, however, it can assist in serving 'OUR clients' better and avoid to be exchangeable as a supplier.Yet we must not forget that nowadays the competition is just an 'email/a mouse click' away - even if it is on the other end of the world. The clients will choose him, if he is in a position to SERVE THEIR NEEDS better than us - just around the corner.* 1. GeneralOur client does not live in a vacuum, but has to satisfy in-turn the needs of HIS CLIENTS - otherwise again the competition will entice them away.What more stands to reason that WE care already for the needs of HIS clients, giving him a better basis of discussion ? ... possibly even a mutual basis for further developments of solutions needes in the future ?? * 2. Pe
Let's first come at this issue from the standpoint of what information a small business really needs and then circle back to how it can get the information and whether it's worth the effort. There are three areas that any business needs to know as
When you delegate tasks or processes, you transfer a certain level of freedom in how the tasks are to be handled. These levels range from simply giving instructions to be followed right through to handing over a complete project that then becomes part of the person's job description.But how do you decide? Here are three measures you can use:1. The level of experience of the person to whom you are delegating. How much experience does this person have with the company? With the department? How familiar are they with the work involved? Have they had a chance to see you, or someone else, carry the task through so that they have some idea of what will be involved? Someone who is totally inexperienced in the area may still be able to do it, but they will need more supervision and the level of delegation will be at the lower end of the scale.2. Proven reliability. Some people always come through. If
But, let's not make a bigger deal out of this than it needs to be. Sure, you can buy market research, or pay someone a lot of money to collect it specifically for your business; or, you can use a little imagination and do a few simple things - often with the information that you already have - that will get you a lot closer to where you need to be than where you are now! Research can be surveys and polls and focus groups - the formal stuff that is usually time consuming and always expensive. Research can also be as simple as keeping your eyes and ears open, but in a very focused, organized, and disciplined way. There are things going on in your business every day and just having a "feel" for their impact is not sufficient. Taking the time to capture and use this information can yield huge dividends over time.
Let's first come at this issue from the standpoint of what information a small business really needs and then circle back to how it can get the information and whether it's worth the effort. There are three areas that any business needs to know as m
According to an article published in The Harvard Business Review there is a high degree of correlation between sales growth and customer satisfaction scores. Well, yeah! That’s logical. Satisfied customers return to vendors who perform at a high level. Additionally they refer others so, obviously, higher levels of satisfaction should normally translate into increased sales volume. But how do you find out your companies satisfaction score?The typical way is to survey the customers. Problem - usually very few survey forms are filled out and returned because most are time-consuming, complex affairs. The few people who return those surveys are at either end of the satisfaction spectrum, those who are very satisfied or those who are very dissatisfied.So let’s look at goals. What we really want to measure is whether a favorable or unfavorable trend is occurring – to see whether customers are more o
But, let's not make a bigger deal out of this than it needs to be. Sure, you can buy market research, or pay someone a lot of money to collect it specifically for your business; or, you can use a little imagination and do a few simple things - often with the information that you already have - that will get you a lot closer to where you need to be than where you are now! Research can be surveys and polls and focus groups - the formal stuff that is usually time consuming and always expensive. Research can also be as simple as keeping your eyes and ears open, but in a very focused, organized, and disciplined way. There are things going on in your business every day and just having a "feel" for their impact is not sufficient. Taking the time to capture and use this information can yield huge dividends over time.
Let's first come at this issue from the standpoint of what information a small business really needs and then circle back to how it can get the information and whether it's worth the effort. There are three areas that any business needs to know as
Whether you intend to use traditional therapy as 25 percent or 75 percent of your practice pie, it’s a smart move to identify what non-traditional services you could add to the mix of streams of income for yourself.N + P + F = SUCCESSThere are three steps to developing a psychology-based, non-traditional service line that will have great value and impact.The simple three-step formula to creating a new income-producing service is:Niche + Problem + Format = ServiceIf your mission is to positively impact other people, this formula will do it. Let’s look more closely.1. Pick a Niche Market.It could be divorced parents, ACOA Adults, breast-cancer patients, ADHD executives, children of divorce, attorneys, clergy swamped with congregational people problems or smokers who want to quit.You can take your services to the workplace and target stressed workers, downsizing
Let's first come at this issue from the standpoint of what information a small business really needs and then circle back to how it can get the information and whether it's worth the effort. There are three areas that any business needs to know as
In the midst of the bustle and shuffle of the collaborative whirlwind of documents, drafts, e-mails, and electronic documents that is 21st century business, it is important to evaluate the best collaborative software suites available on the market today. FileNet packages have stepped up to the plate to seek to provide helpful tools for organizing the enterprise content that exists in the modern-day corporation: e-mails and drafts of presentations, reports, and budgets.FileNet is a provider of collaborative document management. FileNet helps to organize and file electronic documents and drafts, making it easier to put together the pieces of the often complex business collaboration puzzle.The business process may sometimes seem in serious disarray. With each project and report there could be any number of individuals forming a committee, including members of management and clients. The trick is to brin
Let's first come at this issue from the standpoint of what information a small business really needs and then circle back to how it can get the information and whether it's worth the effort. There are three areas that any business needs to know as
What does FICA stand for?FICA stands for the Federal Insurance Contributions Act. The history of the act reverts back to the year 1935, when the government implemented the social security program. A provision to include social security taxes was included in this act. However, due to concerns over the constitutionality of the 1935 act, there were amendments made and the provision for collecting social security taxes was moved to the Internal Revenue Code in 1939. At this time it was renamed the Federal Insurance Contributions Act.What is FICA exactly?The Federal Insurance Contributions Act authorizes the IRS to collect taxes for the benefit of the social security program. Intuitively, we might think of these taxes as social security taxes, but more commonly they are referred to as FICA taxes. These FICA taxes serve as deposits into the federal social insurance program we think of today
Let's first come at this issue from the standpoint of what information a small business really needs and then circle back to how it can get the information and whether it's worth the effort. There are three areas that any business needs to know as much about as it possibly can - what its customers want, how much these customers are worth, and how the business' competition is trying to prevent it from accomplishing its objectives. There is no rocket science here - this is pretty straight forward stuff. Obviously, the more any business can learn about how it actually creates value for its customers and how much those customers are worth to the business, the better it can manage its own internal processes. Knowing what the competition really is - in other words where else your customers can buy exactly what you sell, what else they can purchase instead of what you sell, and what might drive them to just skip the purchase altogether (whether it's from you, or someone else) - is just common sense.
There are several fundamentals for having an effective research process. First, make collecting market research a way of life in your business - in other words, do it all the time. Getting good at collecting information only comes when you make a commitment to it - when you first tell yourself and then imprint on everyone you work with th
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