Tags |
|
|
Links |
|
|
Atricle Dump - The Power of a Marketing and Sales System
A study recently published by Wharton, University of Pennsylvania and Verde Group discusses the findings of a survey of 1000 randomly selected consumers. The objective of the survey was to discover what problems shoppers were encountering during their shopping experiences at retail stores and which of those problems were most likely to be discussed with others and which actually put customer loyalty at risk.The findings were, of course, predictable. In the final analysis, sales associates appear to be able to 'make or break' the shopping experience. I don't believe we really need surveys to figure this out but, given the simplicity of t
The result is usually a
It still never ceases to amaze me why B2B advertisers who pay good money for print ad do not have headlines in their ads.Four out of five readers will see the headline and not the rest of the ad (body copy). It's the one in five who is caught by the headline will read on and proceed to the body copy.Without a headline, not only have you, as the advertiser, lost some 80% or your readership, but chances are you have lost 100%. Why? Simple, what was used to capture your reader? Nothing.Unless the rest of the ad has graphics that will grab the reader by the neck, that person will proceed to the next page. Expecting a reader t
When I meet people for the first time and they understand that I'm a marketing consultant, I'm frequently asked, "Where do most of your clients come from?" Many times I believe the question is asked innocently enough. But, quite often I feel like the person asking wants to know if I have a magic answer that might work for them.
Most small business owners are passionate about the services they provide - not the marketing it takes to consistently find more clients. Many service businesses will admit that they're not really sure what works best or how to get going with marketing.
The result is usually a s
To begin with, we need to get something straight. Word-of-mouth advertising is a misnomer. The dictionary definition of “advertising,” according to Webster is:“The action of drawing something to the public’s attention with a paid announcement, often through a printed notice or a broadcast.”Therefore, WOM is NOT advertising. It is neither bought nor controllable, to any large extent. Spreading WOM advertising is more akin to allowing the wind to control a kite. Sometimes it goes up and often times eventually, comes down. When a consumer uses your product or service, your job is done. Then the person
Most small business owners are passionate about the services they provide - not the marketing it takes to consistently find more clients. Many service businesses will admit that they're not really sure what works best or how to get going with marketing.
The result is usually a
Many folks want to build a truck wash and then start making a business plan. They go look at a truck wash and then think to themselves, well I can build something like that cheap enough. Get a steal building, put down some concrete, buy some equipment and suddenly I am in business right? Sure, in theory.How Much Does it Cost to Build a Truck Wash? Well, down and dirty somewhere between $225K to $400K not including property. I have seen them done cheaper, but generally by the time it is completed it comes out to a heck of a lot more. And once you build a truck wash you want to be sure it makes money to pay off all those loans and the ROI
Most small business owners are passionate about the services they provide - not the marketing it takes to consistently find more clients. Many service businesses will admit that they're not really sure what works best or how to get going with marketing.
The result is usually a
It was the ancient Greek Philosopher, Heraclitus, who said, "nothing endures but change." That is certainly just as true today as it was in the time of Heraclitus, over 2,500 years ago. Change is all around us. In nature, in our personal lives, at work, everything is changing all the time. Sometimes the changes are subtle and we barely notice them, other times they hit us like a freight train.Inevitable ChangeMany of us have never heard of William C. "Billy" Durant, but he was one of the true innovative business thinkers in the early 20th century. He was the head of the Durant-Dort Carriage Co., the largest producer of horse draw
The result is usually a
With numerous advanced equipments near at hand, work had never seemed so easy! Efficient machinery for carrying out difficult tasks is a must-have for any industry operation. Whether moving material within the yard, loading processing equipment or packing trucks and railcars with processed materials for transport, the goal is efficiency and productivity. All these tasks pertaining to the heavy industries have now been rendered easy with the availability of material handling equipments. These equipments are efficient enough to perform some really heavy jobs expected of them.In order to select the right kind of material handling equipment
The result is usually a scatter gun approach. I refer to it as episodic marketing. It is characterized by a series of unfocused and hastily-planned, one-shot episodes (or campaigns). A common example is throwing together a tri-fold brochure that you can start mailing or handing out to everyone you meet, or sending out a direct mail piece to try and stir up some interest.
Typically, the motivation for these marketing episodes is a slow down in business. And then when business picks up, you quickly scrap the current campaign (until the next slow down).<
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.articledump.net/article/28144/articledump-The-Power-of-a-Marketing-and-Sales-System.html">The Power of a Marketing and Sales System</a>
BB link (for phorums):
[url=http://www.articledump.net/article/28144/articledump-The-Power-of-a-Marketing-and-Sales-System.html]The Power of a Marketing and Sales System[/url]
Related Articles:
The Effects Of Printing Press: Society Speaking
Bookmark it:
|