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Atricle Dump - How to Exhibit Your Company
There’s no denying that a healthy work environment is a top concern for most employees. Review any employee satisfaction survey and you’re apt to find this issue among the top five concerns of your staff – sometimes above the issue of pay.So how do you know if your organization provides a safe, healthy environment for employees? Well, there are some signs to look for.1. Employees laugh often.Generally, humor is a sign of comfort. Employees that feel comfortable with co-workers and have joy in their work will exhibit laughter throughout the day.2. Employees freely share their ideas.Does management truly have an open-door policy? Employees need a safe environment to share their ideas. Most employees have an opinion about how to make things better. Lack of unsolicited feedback from staff may indicate that they do not feel safe in presenting their opinions.3. Employee values and expectations are clear.Staff must know what is expected from them. Codes of conduct, expectations of behavior on the job, and professional values must be included in each job description, and reviewed at each performance evaluation.4. We work simply.Frivolous demands and activities can add stress to an already busy schedule. You’d be surprised how many non-essential duties staff are asked to perform. Some a
• Shipping. Are you shipping the equipment a long way? It may need to leave a month before the exhibition start date. Decide how much you are going to ship and agree when it needs to leave with your transport people.
• Stand design. If you can afford a professional design company then brief them well in advance. Give them details of your exhibits and their power requirements if any. They will prepare a full design layout. With the CAD packages available now this should include 3D representations of how your stand will look. Show these to your colleagues as they may spot problems you have overlooked.
• Graphics and brochures. Check your stock and make sure you have all that you need and they are
Imagine you are rich. Very rich. Obscenely rich.Normal people in normal parts of the world only imagine being that rich at an abstract level. They don’t really believe it is possible. Or at least, they don’t structure their lives around the expectation of being obscenely rich.In the mid-nineties, a phenomenon happened here in Silicon Valley, which defied all laws of market economics. Companies could be successful without having to make money or be profitable. Success meant Billions of Dollars in market capitalization, and consequently, very rich Venture Capitalists, founders, executives and employees.Even receptionists, during this time, could conceive of making Millions. (Just to put it in perspective, a receptionist in India makes about $2000/year.)People started believing that being rich was their birthright. It was no longer thought to be an exception, or a mark of extraordinary brilliance, vision, effort or leadership. It was more, being in the right place at the right time.This was the California Gold Rush, replayed in Internet time.Then, the nineties rolled into the Millennium. Rational thought prevailed. Wall Street crashed, taking with it over 3 Trillion Dollars of investor wealth. All those who grew up in the (brief) age of eternal optimism, mad euphoria, and unrealistic expectations, were sudden
Exhibitions are one of the best ways to put your company and products in front of your customers and prospects in order to obtain good quality leads. They are also one of the most expensive forms of marketing and can easily over run their budget. This article will highlight some of the key points you should consider when preparing for an exhibition.
Set a Target
Although it may sound like jargon you should always set a target for your exhibition. If you always attend the same show year after year then look back at what you achieved previously and aim to do better. You may be launching a new product; trying to attract new customers; obtaining new leads or investigating a new market. If you can’t think of a goal or your historical information shows a poor return then consider spending the money in a different way. Could you achieve the same return at a lower cost using another form of marketing?
Choosing the right show
Are you looking for a new market or launching a new product? Answering this question could lead you to choose entirely different events. A new market is most likely to mean a new show either in a different geographic region or in a different market category – a food show instead of a chemical show for example. A new product may well be best launched to your existing customer base who attend your main industry event. There are likely to be far more opportunities for you to exhibit than there is budget to pay for them.
Speak to the organisers, obtain their attendance records, see which customers visit historically and what jobs they have in their companies. Talk to your customers, competitors and industry contacts and get their views on the show. Is it growing? Is it well attended for the price? You can have the ‘best in show stand prize’ but if no one is there it will not make you fell any better. Small shows can be very successful but attendance is likely to be limited, huge events may be exciting with lots of visitors but if no one can find you then they can be an expensive waste of time.
Planning
Start well in advance. It seems obvious but we all wait until the last moment and end up rushing the whole thing. There will be lots to do when the show is starting up so don’t wait until the last moment to do the work.
Most exhibition organisers will provide a manual with a check list that can be very helpful in reminding you when key actions are required. Here is a list of some other important things to consider.
• Budget. Make sure you have a clear budget broken down into the various categories such as; stand cost; cost of the floor space; services; equipment; graphics; show promotion and marketing; travel and shipping; hotels and subsistence and so on. This will help you spot any potential over spend and keep the costs from running away from you.
• Personnel. Make a personnel list well in advance and agree a timetable with those involved so they know when they are required and don’t double book themselves.
• Hotels. Use your personnel plan to book accommodation, waiting until the week before can be expensive or mean you have to travel a long way to reach the exhibition hall. In the extreme some companies will book hotels 3 years in advance for a major trade event!
• Equipment. Decide what you are going to exhibit and place any production orders with time to spare. Your colleagues will not thank you for leaving them 2 weeks to make an item which normally takes 6, especially when they know you budgeted to do this event 6 months ago. If you are launching a new product make sure everyone is constantly reminded of your time table and knows what they have to have finished and by when.
• Shipping. Are you shipping the equipment a long way? It may need to leave a month before the exhibition start date. Decide how much you are going to ship and agree when it needs to leave with your transport people.
• Stand design. If you can afford a professional design company then brief them well in advance. Give them details of your exhibits and their power requirements if any. They will prepare a full design layout. With the CAD packages available now this should include 3D representations of how your stand will look. Show these to your colleagues as they may spot problems you have overlooked.
• Graphics and brochures. Check your stock and make sure you have all that you need and they are i
Peer out of your office door, what’s your secretary doing right now? If you answered surfing the internet, taking a nap, or reading a magazine, it’s time to rethink where your money is going. In an ideal situation, a secretary would be paid for the work they accomplish and not for watching the clock. If is my theory that small businesses can save money by hiring a secretary part time to manage office business and utilizing an answering service to manage the phones.Let’s analyze this theory from purely a mathematical point of view using 6 variables A, B, C, D, E, & F.1. Variable A: Secretary gets paid $12.00 per hour. 2. Variable B: Secretary works 8 hours per day. 3. Variable C: Secretary spends 40% of work day managing office work. 4. Variable D: Secretary spends 30% of work day managing inbound phone calls. 5. Variable E: Secretary spends 12% of work day on lunch. 6. Variable F: Secretary spends 18% of work day remaining unproductive.Based on these variables, your secretary gets paid $96.00 a day. With this figure broken down, they get paid $38.40 per day managing office work, $28.80 per day managing inbound phone calls, $12.00 for eating lunch (provided lunch is paid), and $17.28 per day for doing nothing. For the purposes of proving this theory, lets analyze the variables based on a 1 month
Choosing the right show
Are you looking for a new market or launching a new product? Answering this question could lead you to choose entirely different events. A new market is most likely to mean a new show either in a different geographic region or in a different market category – a food show instead of a chemical show for example. A new product may well be best launched to your existing customer base who attend your main industry event. There are likely to be far more opportunities for you to exhibit than there is budget to pay for them.
Speak to the organisers, obtain their attendance records, see which customers visit historically and what jobs they have in their companies. Talk to your customers, competitors and industry contacts and get their views on the show. Is it growing? Is it well attended for the price? You can have the ‘best in show stand prize’ but if no one is there it will not make you fell any better. Small shows can be very successful but attendance is likely to be limited, huge events may be exciting with lots of visitors but if no one can find you then they can be an expensive waste of time.
Planning
Start well in advance. It seems obvious but we all wait until the last moment and end up rushing the whole thing. There will be lots to do when the show is starting up so don’t wait until the last moment to do the work.
Most exhibition organisers will provide a manual with a check list that can be very helpful in reminding you when key actions are required. Here is a list of some other important things to consider.
• Budget. Make sure you have a clear budget broken down into the various categories such as; stand cost; cost of the floor space; services; equipment; graphics; show promotion and marketing; travel and shipping; hotels and subsistence and so on. This will help you spot any potential over spend and keep the costs from running away from you.
• Personnel. Make a personnel list well in advance and agree a timetable with those involved so they know when they are required and don’t double book themselves.
• Hotels. Use your personnel plan to book accommodation, waiting until the week before can be expensive or mean you have to travel a long way to reach the exhibition hall. In the extreme some companies will book hotels 3 years in advance for a major trade event!
• Equipment. Decide what you are going to exhibit and place any production orders with time to spare. Your colleagues will not thank you for leaving them 2 weeks to make an item which normally takes 6, especially when they know you budgeted to do this event 6 months ago. If you are launching a new product make sure everyone is constantly reminded of your time table and knows what they have to have finished and by when.
• Shipping. Are you shipping the equipment a long way? It may need to leave a month before the exhibition start date. Decide how much you are going to ship and agree when it needs to leave with your transport people.
• Stand design. If you can afford a professional design company then brief them well in advance. Give them details of your exhibits and their power requirements if any. They will prepare a full design layout. With the CAD packages available now this should include 3D representations of how your stand will look. Show these to your colleagues as they may spot problems you have overlooked.
• Graphics and brochures. Check your stock and make sure you have all that you need and they are
Do you want to be more excited about your work? Instead, are you dissatisfied with your job and feel stuck and/or frustrated? Often, people are unable to move forward because they don't know what they want to change. That's where the ADESA model comes in. The ADESA Model can help you build skills and experiences that will ensure your long term career success and satisfaction. This model offers a specialized process that will help you* Discover and make use of your natural talents, skills, and strengths* Find top interests and career motivations* Make sound career decisions* Change your career field, workplace, or job* Transition to self-employmentThrough the career transition process using this model, you will also become more aware of your own answers to some pretty big questions such as:Who are you?Why do you want to work?What do you want to do?Where do you want to do it?Introducing the ADESA Model:Assess, Differentiate, Explore, Scribe, AchieveHow it works, step by step:Step 1: Assess: Find clarity regarding your core needs, talents, interests, and motivations.This essentially means you need to take the time to get to know yourself, get a handle on what you're good at, what you like to do, and what you really want. Assessments give you a way to org
Planning
Start well in advance. It seems obvious but we all wait until the last moment and end up rushing the whole thing. There will be lots to do when the show is starting up so don’t wait until the last moment to do the work.
Most exhibition organisers will provide a manual with a check list that can be very helpful in reminding you when key actions are required. Here is a list of some other important things to consider.
• Budget. Make sure you have a clear budget broken down into the various categories such as; stand cost; cost of the floor space; services; equipment; graphics; show promotion and marketing; travel and shipping; hotels and subsistence and so on. This will help you spot any potential over spend and keep the costs from running away from you.
• Personnel. Make a personnel list well in advance and agree a timetable with those involved so they know when they are required and don’t double book themselves.
• Hotels. Use your personnel plan to book accommodation, waiting until the week before can be expensive or mean you have to travel a long way to reach the exhibition hall. In the extreme some companies will book hotels 3 years in advance for a major trade event!
• Equipment. Decide what you are going to exhibit and place any production orders with time to spare. Your colleagues will not thank you for leaving them 2 weeks to make an item which normally takes 6, especially when they know you budgeted to do this event 6 months ago. If you are launching a new product make sure everyone is constantly reminded of your time table and knows what they have to have finished and by when.
• Shipping. Are you shipping the equipment a long way? It may need to leave a month before the exhibition start date. Decide how much you are going to ship and agree when it needs to leave with your transport people.
• Stand design. If you can afford a professional design company then brief them well in advance. Give them details of your exhibits and their power requirements if any. They will prepare a full design layout. With the CAD packages available now this should include 3D representations of how your stand will look. Show these to your colleagues as they may spot problems you have overlooked.
• Graphics and brochures. Check your stock and make sure you have all that you need and they are
Starting a new business can be overwhelming, exciting and confusing all at once. No matter the industry, all new businesses have to deal with financing, advertising, organization, ownership structure, etc. One area that is neglected by many is ensuring that the name of the business is truly available.There are 16+ million trade names in use in the United States. Similar names matter, if close in sound, appearance or meaning. Similar names in related classes, distribution channels and customer matter too. You are affected by Common Law use (14 million), State Trademarks (500,000) and Federal Trademarks (2 million).Research is needed to make sure your trade name is legally available and it’s best to do this before: opening, expansion, incorporation or designing your logo. After all, why put in all that time, effort & money into a name that is already owned by another party?Here are the 2 most important reasons research is a necessity:* It’s Your ResponsibilityIt is up to each business owner to ensure that the name they are using is not infringing upon another’s Federal or State trademark as well as any prior Common-Law rights. While some governmental agencies (e.g. County Clerks, Secretary of States, the US Patent and Trademark Office) will conduct their own research, it is quite limited in scope.For
• Personnel. Make a personnel list well in advance and agree a timetable with those involved so they know when they are required and don’t double book themselves.
• Hotels. Use your personnel plan to book accommodation, waiting until the week before can be expensive or mean you have to travel a long way to reach the exhibition hall. In the extreme some companies will book hotels 3 years in advance for a major trade event!
• Equipment. Decide what you are going to exhibit and place any production orders with time to spare. Your colleagues will not thank you for leaving them 2 weeks to make an item which normally takes 6, especially when they know you budgeted to do this event 6 months ago. If you are launching a new product make sure everyone is constantly reminded of your time table and knows what they have to have finished and by when.
• Shipping. Are you shipping the equipment a long way? It may need to leave a month before the exhibition start date. Decide how much you are going to ship and agree when it needs to leave with your transport people.
• Stand design. If you can afford a professional design company then brief them well in advance. Give them details of your exhibits and their power requirements if any. They will prepare a full design layout. With the CAD packages available now this should include 3D representations of how your stand will look. Show these to your colleagues as they may spot problems you have overlooked.
• Graphics and brochures. Check your stock and make sure you have all that you need and they are
As everyone knows Monster.com is the leader in job marketing. They provide an avenue for millions to post and read resumes. However there is a problem with these huge job searching companies. That is that when you are looking for a job in a specific area the first 10 or so jobs listed are national job listings. They have no relevance to you and waste your time being there. Why should we be subjected to viewing these? There is no reason.I recently have moved to West Virginia and started a career here. I have found an excellent job and love the area. I tried Monster.com first, because honestly who doesn't put their resume on Monster when they need to find a job. My resume was on there about 2 months and I had found nothing even close to a "good" job. I decided I would need to look at a more localized job search engine. I decided to pick a few states I wouldn't mind moving to and decided to check out there State Chamber of Commerce sites. Usually this was a good place to start, however sometimes the sites were not very impressive. I finally looked at the WV Chamber of Commerce page. After a few click throughs I stumbled upon a site developed in WV. It wasn't flashy but it did provide a ton of information.The site was called VCLink (www.vclink.com). It had job postings, opp
• Shipping. Are you shipping the equipment a long way? It may need to leave a month before the exhibition start date. Decide how much you are going to ship and agree when it needs to leave with your transport people.
• Stand design. If you can afford a professional design company then brief them well in advance. Give them details of your exhibits and their power requirements if any. They will prepare a full design layout. With the CAD packages available now this should include 3D representations of how your stand will look. Show these to your colleagues as they may spot problems you have overlooked.
• Graphics and brochures. Check your stock and make sure you have all that you need and they are in good condition. Re-ordering close to the start date may be expensive or impossible for your supplier.
Your Stand
If you are able to choose your stand position, think about where the visitors will be coming in and out of the hall, where the main thoroughfares are and if you are in the right area of the hall or halls. Have an open stand design with at least 2 open sides if possible. Remember you want visitors, so make it easy for them to find you and to approach you when they get there.
Leave space for the people! Don’t pack out your stand with every product in your portfolio. Have a few key pieces backed up with graphics or computer based information on those that are not there.
Graphics are meant to be attractive but also to clearly and quickly inform people walking by what it is that you do. We’ve all looked at boards full of text and have walked away before we’re half way through reading them. We’ve also looked at a stand and thought I wonder what it is they’re selling? Make sure your graphics look good and are clear and concise.
Lighting your stand correctly can enhance both the graphics and exhibits but remember lights can generate a lot of heat and can make it very uncomfortable if they are too close to the stand personnel and visitors.
Exhibits
Less is probably more in most stand designs. Don’t make things too cluttered, visitors will only be with you for a short space of time so they don’t need to see everything your company offers in one visit. Use exhibits to attract people not block them out and not for your sales team to hide behind. If you have equipment that can be shown working, think about the real value that has. If all the moving parts are hidden then all it will do is generate noise and be of little value. If it is visually interesting then having a working display can be a good idea and will attract people to stop and take a look at you.
Personnel
Choose your team well in advance and make sure you have plenty of staff changes so that people remain fresh and enthusiastic. This does not mean pack out the stand with so many people that no customers can get through but have enough people there to cover lunch breaks and allow staff rotations.
Brief your team on the goal for the show, the equipment or exhibits you wish to promote and the manner you wish to present your company. Are you going to be formal or casual? Are you hiring any specific staff for the event such as an interpreter or magician? The people on the stand say just as much about your company as the nuts and bolts of the stand itself. Make sure they know what is expected of them.
Publicity
Invite people to the show. Add the show’s logo to your customer communications for the months running up to the show. Send out free tickets. Update your website. Offer a free gift for visitors to your stand. Do everything you can to maximise the number of visitors you receive. Don’t be afraid of your competitors; use the show to differentiate yourself from them. It is not only the responsibility of the organisers to make the show a success but also the exhibitors themselves.
During the Show
Have a stand timetable to show everyone when they are expected to be on duty and when they are free to look around. Appoint a stand manager for each day. Have them start each day with a short stand meeting to make sure everyone is aware of the exhibits and that any issues are highlighted for the day. Finish each day with a short debriefing and discuss any interesting information
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