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    A Guide To Imports
    Products or services that one country purchases from another are referred to as imports. Imported items vary; a product could be for consumption, reprocessing or even for re-exporting. In the U.S., there are two kinds of imports: domestic and international. Domestic imports refer t
    at could help to achieve those objectives:

    · - Internal newsletter (hard copy or html)

    · - Graphic panels in key areas of office

    · - Intranet, or blog (pass-protected)

    · - To

    Your 52-Card Marketing Action Plan
    When I was at Mark Victor Hansen's Mega Marketing Magic seminar, he gave everyone in attendance a stack of "Mega Action Cards."The stack was actually a tablet of 52 cards, one for each week of the year.The challenge?To dedicate yourself t
    We know you’re working hard and smart to provide marketing communication support for your company’s sales efforts. Bravo. Try not to forget that you also have access to another group of individuals, already a captive audience, who can provide immediate results, serve as ambassadors for your company and are critical to driving the company toward its goals – your fellow employees.

    We have seen some amazing results from internal activities that have sought to accomplish the following communication objectives:

    · - Communicate the vision, values and goals of the organization

    · - Recognize individual and company achievements

    · - Support employee accountability programs

    · - Build a sense of community, inclusion

    · - Report on company progress

    · - Focus individuals on areas of improvement

    Following are some initiatives that could help to achieve those objectives:

    · - Internal newsletter (hard copy or html)

    · - Graphic panels in key areas of office

    · - Intranet, or blog (pass-protected)

    · - Tow

    For Customer Stampede, Follow My Barber's Simple Plan
    There are many examples of businesses able to increase their customer numbers overnight. Some have deep pockets and splash out on advertising. Others lower their prices or buy off the competition.But these strategies are not viable for every business owner. Traditionally suc
    can provide immediate results, serve as ambassadors for your company and are critical to driving the company toward its goals – your fellow employees.

    We have seen some amazing results from internal activities that have sought to accomplish the following communication objectives:

    · - Communicate the vision, values and goals of the organization

    · - Recognize individual and company achievements

    · - Support employee accountability programs

    · - Build a sense of community, inclusion

    · - Report on company progress

    · - Focus individuals on areas of improvement

    Following are some initiatives that could help to achieve those objectives:

    · - Internal newsletter (hard copy or html)

    · - Graphic panels in key areas of office

    · - Intranet, or blog (pass-protected)

    · - To

    Cheap To Keep
    You've heard it all before when it comes to stats about customer retention. Acquiring a customer costs five to 10 times more than retaining one. Repeat customers spend, on average, 67 percent more. After 10 purchases a customer has referred as many as seven other people.So,
    ght to accomplish the following communication objectives:

    · - Communicate the vision, values and goals of the organization

    · - Recognize individual and company achievements

    · - Support employee accountability programs

    · - Build a sense of community, inclusion

    · - Report on company progress

    · - Focus individuals on areas of improvement

    Following are some initiatives that could help to achieve those objectives:

    · - Internal newsletter (hard copy or html)

    · - Graphic panels in key areas of office

    · - Intranet, or blog (pass-protected)

    · - To

    Truck Technician Shortages and Certified Maintenance Professionals
    Many folks know that there is a shortage of auto mechanics, because they have to wait to get their cars worked on. Everyone who works in the Auto Industry knows all too well the problems this is causing. But it is not just in Auto Maintenance, as there are shortages in Aviation, He
    loyee accountability programs

    · - Build a sense of community, inclusion

    · - Report on company progress

    · - Focus individuals on areas of improvement

    Following are some initiatives that could help to achieve those objectives:

    · - Internal newsletter (hard copy or html)

    · - Graphic panels in key areas of office

    · - Intranet, or blog (pass-protected)

    · - To

    Project Management: Performance Metrics Matter
    A study has shown that many project managers do not sufficiently keep track of the performance metrics of their teams. This results in consistent cost overruns, going over schedule, failing to meet expectations in quality, and seeking new employment elsewhere. Think about it, what
    at could help to achieve those objectives:

    · - Internal newsletter (hard copy or html)

    · - Graphic panels in key areas of office

    · - Intranet, or blog (pass-protected)

    · - Town hall meetings (monthly/quarterly)

    · - Email announcements on achievements (monitor click rates for specific links)

    Of course, many other initiatives could be employed, but remember that you should pursue them with the same quality standards as external communication – quality of copywriting, graphic design, and materials used.

    The key to a successful internal communication plan is sustenance. It will require approval, support and budgetary commitment from the top, and planning should include department heads in order to receive adoption across the organization.

    Finally, approach this plan as a thematic program, so that the impact of each execution has a compounding effect…just like an advertising campaign or marketing communication plan should.

    Opportunity– contact us for specific examples of executing an internal marketing communication plan. Also, inquire with us ho

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