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Atricle Dump - Singin' the Market Research Blues
Ad Agency 'Gangbangs': Yep, They're Happening Every Day
Ad agency 'gangbangs' happen every day at every agency. Everywhere. But before you splash on some cologne and get your car detailed...there's good news about them, and there's bad news about them.The good news if that if you become a copywriter, you too will experience this unique advertising rite. I can 100% promise you that. No question.However, the bad news is that it's nothing you might think it is.An ad agency gangbang is a fierce competition. Literally,
lot of other marketers are singing the same Ad agency 'gangbangs' happen every day at every agency. Everywhere. But before you splash on some cologne and get your car detailed...there's good news about them, and there's bad news about them.The good news if that if you become a copywriter, you too will experience this unique advertising rite. I can 100% promise you that. No question.However, the bad news is that it's nothing you might think it is.An ad agency gangbang is a fierce competition. Literally,
A Franchise - The Path To Ones Financial Dreams?
Ahhh... I love fast food! No, really, I do. I know its not healthy, but a juicy burger, fries and a cola to me are a real temptation. I am clearly not the only one, because there are fast food franchises on just about every corner in America, if not the world. Even if you are a health food addict, there is a franchise for that too. You name it, furniture, clothing, drug stores, party stores, exercise equipment, shoes, underwear, Halloween costumes, and the list goes on forever.
Good data is hard to find. It's so easy to get the other kind! If you feel like singin' the blues whenever you try to find reliable business information, you're not alone. A lot of other marketers are singing the same Ahhh... I love fast food! No, really, I do. I know its not healthy, but a juicy burger, fries and a cola to me are a real temptation. I am clearly not the only one, because there are fast food franchises on just about every corner in America, if not the world. Even if you are a health food addict, there is a franchise for that too. You name it, furniture, clothing, drug stores, party stores, exercise equipment, shoes, underwear, Halloween costumes, and the list goes on forever.
Yes - You CAN Compete with Offshore - Part II
IN PART 1 of this two part article, we looked at Quality of the Product and Friendliness of the Service. In Part 2 we will consider alignment to particular requirements, responsiveness to needs, ability to deliver to schedule, and cost to the purchaser. Let’s get started.ALIGNMENT TO REQUIREMENTSA big part of competitiveness is found in the alignment of the product to the customer’s requirements -- if it does what it’s supposed to do, they’re gonna consider buying it. T
get the other kind! If you feel like singin' the blues whenever you try to find reliable business information, you're not alone. A lot of other marketers are singing the same IN PART 1 of this two part article, we looked at Quality of the Product and Friendliness of the Service. In Part 2 we will consider alignment to particular requirements, responsiveness to needs, ability to deliver to schedule, and cost to the purchaser. Let’s get started.ALIGNMENT TO REQUIREMENTSA big part of competitiveness is found in the alignment of the product to the customer’s requirements -- if it does what it’s supposed to do, they’re gonna consider buying it. T
The Kiss of Death in Yellow Pages and Local Online Advertising
My wife and I were having a late afternoon snack in a grand, historic San Francisco restaurant perched on a cliff suspended over the crashing waves of the blue Pacific. As she sipped her wine and I drank my beer, an uninvited guest joined us at the table. A paperclip-sized cockroach scurried from behind the cut glass candleholder, stepped gingerly over the placemat and stopped, Kafkaesque, in front of the drink specials as if pondering the se
the blues whenever you try to find reliable business information, you're not alone. A lot of other marketers are singing the same My wife and I were having a late afternoon snack in a grand, historic San Francisco restaurant perched on a cliff suspended over the crashing waves of the blue Pacific. As she sipped her wine and I drank my beer, an uninvited guest joined us at the table. A paperclip-sized cockroach scurried from behind the cut glass candleholder, stepped gingerly over the placemat and stopped, Kafkaesque, in front of the drink specials as if pondering the se
Niche Marketplace Demands Exhibitor Efficiency
Right now, the business world is a-buzz about Chris Anderson's latest book, The Long Tail. Even if you haven't read it, chances are you've heard of it: the best-selling business book that predicts the future of business lies in selling less of more. Niche marketing, Anderson posits, isn't just tomorrow's trend -- it's today's reality. The idea has caught on, and in a big way. Many companies are entering niche marketplaces -- tailoring some or all of their product line to meet
business information, you're not alone. A lot of other marketers are singing the same Right now, the business world is a-buzz about Chris Anderson's latest book, The Long Tail. Even if you haven't read it, chances are you've heard of it: the best-selling business book that predicts the future of business lies in selling less of more. Niche marketing, Anderson posits, isn't just tomorrow's trend -- it's today's reality. The idea has caught on, and in a big way. Many companies are entering niche marketplaces -- tailoring some or all of their product line to meet
Get More Customers by Saving Them Time
Personal finance columnist Scott Burns says that one way to find good investment choices is to watch your own spending patterns. After analyzing his own spending, he realized that he had shifted his business to companies that respected his time. In some cases, he was spending more money than he had before, but he was freeing up time he had been spending in stores, standing in line, etc.I can relate. When I had more time than money, I was willing to spend time to save money. These
lot of other marketers are singing the same tune.Personal finance columnist Scott Burns says that one way to find good investment choices is to watch your own spending patterns. After analyzing his own spending, he realized that he had shifted his business to companies that respected his time. In some cases, he was spending more money than he had before, but he was freeing up time he had been spending in stores, standing in line, etc.I can relate. When I had more time than money, I was willing to spend time to save money. These
Solid information is critical, the basis for making any marketing plan or decision. Yet, finding that information is easier said than done. The Internet seemed li
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