Tags |
|
|
Links |
|
|
Atricle Dump - The Little Thing That Can Make You Big Money: Small Business Marketing
Here are several suggestions to help keep trade show display expenditures in line:1. Consider renting a trade show booth rather than buying one. Renting a trade show exhibit applies only if you are planning a one time or occasional trade show appearance or if you have a simultaneous trade show in another part of the country that conflicts with your exhibit schedule. It does not make economic sense to rent a trade show display if you plan to exhibit more than three times in a given year. Be sure to rent a booth that will fit into the size o
In the very least you want a prospect’s email address and their permission to send them stuff in the future. It is imperative and can quadruple the effectiveness of your marketing and significantly impact your bottom-line.
So here’s the big question…
How do you get it the info? You need to have a system that allows you to get at leas
How often has your schedule been thrown out of whack because of a client’s needs?I try to live by the 80/20 rule: working from my home office 80% of the time and working onsite with clients 20% of the time. But, the past week has been the exact opposite.I had a demanding onsite project. I had to drive halfway across town and give up my weekend to help my client meet their deadline. Yeah, I know. It’s time to get me some cheese to go with my whine.You could think of this as “drowning in success”. It’s an interesting image. You’re
Now I don’t expect all of you to spend your time immersed in marketing the way Travis and I do on a daily basis, day-after-day.
BUT I do expect you to take the advice we give you because we’re boiling it down for you and hopefully making you think about things you wouldn’t have thought about otherwise, challenging you to do things you wouldn’t normally do and making your brain work in ways it doesn’t naturally.
But while listening I was reminded of something so simple and so critical to your marketing and business success that I don’t know if we’ve mentioned here before. I at least know I haven’t made a BIG enough deal about here.
At this seminar they were only scratching the surface of this concept…but today it is essential and if you aren’t doing it you need to start immediately and if you are doing it congratulations.
If you are or aren’t doing it you need to start utilizing it to it’s fullest potential.
So I’m sure you’re asking yourself…”Jimmy, what are you talking about??”
I’m talking about effectively and systematically collecting your prospects and customers contact information – Including email address.
Many people who market online understand this concept. But many small businesses we encounter do not get the power of this.
It’s just as important if you are a bricks-and-mortar business to do this as it is if you only operate an e-business. You need to be actively creating a database.
You’re database is GOLD JERRY!
Many businesses collect their customer’s contact info when they buy something and so do a good job at keeping it current and in a usable state and most don’t even do that. But just as important as keeping your customer’s data you also need to keep you prospect’s information.
If a lead calls up on the phone you have to have a system that collects their information. Ever notice how when ever you buy anything at RadioShack they always ask for your full address? They collect the information vigorously.
In the very least you want a prospect’s email address and their permission to send them stuff in the future. It is imperative and can quadruple the effectiveness of your marketing and significantly impact your bottom-line.
So here’s the big question…
How do you get it the info? You need to have a system that allows you to get at least
It would be surprising if you can find a kid who at an early age would admit to a desire to become a web copywriter. Kids generally want glamorous or inspiring jobs such as teachers, actors, doctors, astronauts, firemen, and beauty queens, but you will never hear them speak of being a web copywriter.Nevertheless, if that’s what you are right now, either by choice or by destiny, you should do everything you can to obtain as much profit from your present job. The rules of web copywriting jungle are harsh, and if you don’t know when and when not
But while listening I was reminded of something so simple and so critical to your marketing and business success that I don’t know if we’ve mentioned here before. I at least know I haven’t made a BIG enough deal about here.
At this seminar they were only scratching the surface of this concept…but today it is essential and if you aren’t doing it you need to start immediately and if you are doing it congratulations.
If you are or aren’t doing it you need to start utilizing it to it’s fullest potential.
So I’m sure you’re asking yourself…”Jimmy, what are you talking about??”
I’m talking about effectively and systematically collecting your prospects and customers contact information – Including email address.
Many people who market online understand this concept. But many small businesses we encounter do not get the power of this.
It’s just as important if you are a bricks-and-mortar business to do this as it is if you only operate an e-business. You need to be actively creating a database.
You’re database is GOLD JERRY!
Many businesses collect their customer’s contact info when they buy something and so do a good job at keeping it current and in a usable state and most don’t even do that. But just as important as keeping your customer’s data you also need to keep you prospect’s information.
If a lead calls up on the phone you have to have a system that collects their information. Ever notice how when ever you buy anything at RadioShack they always ask for your full address? They collect the information vigorously.
In the very least you want a prospect’s email address and their permission to send them stuff in the future. It is imperative and can quadruple the effectiveness of your marketing and significantly impact your bottom-line.
So here’s the big question…
How do you get it the info? You need to have a system that allows you to get at leas
Many youngsters are completely baffled when they are asked what they would like to do after college. It is a question, which is very commonly asked to which many find no proper answer. This state is not abnormal or a matter of discredit if one finds himself or herself in a similar situation.From a very young age that is from the time a child is admitted to a school he or she is bound in a routine as decided by the authorities of the educational institute. It is by following the routine and the already imposed syllabus that the child has to pe
If you are or aren’t doing it you need to start utilizing it to it’s fullest potential.
So I’m sure you’re asking yourself…”Jimmy, what are you talking about??”
I’m talking about effectively and systematically collecting your prospects and customers contact information – Including email address.
Many people who market online understand this concept. But many small businesses we encounter do not get the power of this.
It’s just as important if you are a bricks-and-mortar business to do this as it is if you only operate an e-business. You need to be actively creating a database.
You’re database is GOLD JERRY!
Many businesses collect their customer’s contact info when they buy something and so do a good job at keeping it current and in a usable state and most don’t even do that. But just as important as keeping your customer’s data you also need to keep you prospect’s information.
If a lead calls up on the phone you have to have a system that collects their information. Ever notice how when ever you buy anything at RadioShack they always ask for your full address? They collect the information vigorously.
In the very least you want a prospect’s email address and their permission to send them stuff in the future. It is imperative and can quadruple the effectiveness of your marketing and significantly impact your bottom-line.
So here’s the big question…
How do you get it the info? You need to have a system that allows you to get at leas
You want to be an accountant. You love numbers, maths and money. So, how do you get started? Where do you go to get certified so that your services will be in demand? If you do not have any recognised qualifications, your clients will not be able to know if your standards meet their requirements. People hire Chartered Certified Accountants with a full practicing certificate because they know that they can trust in their expertise.Any old accountancy certification will not do. You need an internationally recognised global qualification t
You’re database is GOLD JERRY!
Many businesses collect their customer’s contact info when they buy something and so do a good job at keeping it current and in a usable state and most don’t even do that. But just as important as keeping your customer’s data you also need to keep you prospect’s information.
If a lead calls up on the phone you have to have a system that collects their information. Ever notice how when ever you buy anything at RadioShack they always ask for your full address? They collect the information vigorously.
In the very least you want a prospect’s email address and their permission to send them stuff in the future. It is imperative and can quadruple the effectiveness of your marketing and significantly impact your bottom-line.
So here’s the big question…
How do you get it the info? You need to have a system that allows you to get at leas
“Your first job is an extension of your education”Fresh out of college. Loads of dreams. A whole new world waiting to be explored. And you are just waiting to put all those fat books you have spent the last few years studying into practice. Self-assured and confident yet anxious about the new world ahead. To make all those castles in the air real…with your very first job.Like every other first experience, the first job is one experience which you wouldn’t remember to forget. The experience could make lasting impressions in your mind.t collects their information. Ever notice how when ever you buy anything at RadioShack they always ask for your full address? They collect the information vigorously.
In the very least you want a prospect’s email address and their permission to send them stuff in the future. It is imperative and can quadruple the effectiveness of your marketing and significantly impact your bottom-line.
So here’s the big question…
How do you get it the info? You need to have a system that allows you to get at least the email of every prospect that calls, comes into your location or you run into in public. You need something to exchange for their permission to market to them in the future. No one is really going to give you their most valuable possession (their attention and time) for nothing.
So if you are going to have a snowballs chance in hell on getting them to give you their contact info and in turn their attention and permission to create an open dialogue and relationship you better have something they want.
In steps information and the concept of giving value first.
We’ve all heard of added value after the sale right?
Travis and I think that is BULL… You are rewarded for the value you deliver to the market place in conjunction with what you do potentially better than anyone else. And you have to deliver that value FIRST – Before a sale is ever made.
That’s how you get people attention and permission and create relationships and customers for life. That’s how you create raving fans that recommend you and talk about you to others. That’s how you get more referrals then you can handle and that’s how you can harness the power of that all elusive, best-marketing-on-the-planet-because-it’s-free Word Of Mouth Advertising.
But it all starts with rabidly pursuing and making it TOP priority to collect the contact info (especially email) of all the prospects you ever come in contact with. With email you can market to them for free in the future.
But the second part is that you list has to be kept up-to-date and organized (that’s another post in and of itself).
We discuss this concept in more detail in our “Small Business Owners Guide To The Galaxy: Jim and Travis’ Super Stellar, Out of this World, Step by Step Guide To Generating Leads, Attracting Customers, and Making Sales.”
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.articledump.net/article/28352/articledump-The-Little-Thing-That-Can-Make-You-Big-Money-Small-Business-Marketing.html">The Little Thing That Can Make You Big Money: Small Business Marketing</a>
BB link (for phorums):
[url=http://www.articledump.net/article/28352/articledump-The-Little-Thing-That-Can-Make-You-Big-Money-Small-Business-Marketing.html]The Little Thing That Can Make You Big Money: Small Business Marketing[/url]
Related Articles:
Printed Mugs - The Perfect Solution To Corporate Advertising
Entrepreneurs – Do You Really Need A Marketing Strategy?
Bookmark it:
|