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Atricle Dump - How to Find Time For Marketing
Have you ever been around a poet that knows so much poetry by heart that they annoy you every time the subject of poetry comes up? They are passionate about their love for poetry and are emotional as they explain the complexity of the poems they recite.Certainly you have heard techno-geeks spouting off the specifications for the latest computer gadget, software program of external device. They know computers and computer language seeps from them unbidden.These people are enthusiastic about the things they love. Their passion is brought to a laser focus as they allow what they know to permeate their life and lifestyle.Believe it or not, this is exactly how you s
4. If you aren't clear on what the next action is, you'll never 'find the time for marketing'.
Think about an area of your marketing that you're struggling to find time for. I'm willing to bet that you're thinking of it as a project as opposed to a single action: 'Sorting out my website', 'rewriting my sales letter', 'building my opt-in l
A recent study by executive search firm Korn-Ferry revealed that 70% of executives plan to make a career related New Year’s resolution. Yet experience shows that more than 80% of them will be significantly off-track before the end of the first quarter.Why? Distraction -- the number one enemy of success.Here are some tips to beat the odds and make your resolutions stick this year: Set Inspiring Long-term Goals. Short-term objectives are fine, but don’t often provide the necessary inspiration to stay the course. Keep in mind this classic quote from Napoleon Hill’s, Think and Grow Rich, "The starting point of all achievement is desire... W
I can relate. None of us are full time marketers. We're all providing services to clients. And when you're serving clients too, it's hard to fit in sales calls and marketing activity. It's hard to maintain momentum.
One thing is for sure, whatever shape our business is in right now, we all have the same 365 days in 2006.
Will you use that time to create a structure that supports you and brings in clients automatically, or will you still be complaining about 'lack of time' when 2007 rolls around?
Despite being one of the most disorganised people on the planet, and someone who was earning all my income from selling my time just 18 months ago, I have managed to create an 'autopilot' marketing machine, generate passive streams of income, and I now earn more than I ever have, whilst working less hours. I truly believe that you can do the same, so in this article I want to share with you a few ideas that may help if you've been having trouble 'finding time'.
1. If you don't enjoy it, you'll never 'find the time'
If the idea of marketing and selling your services leaves you with a yucky feeling in the pit of your stomach, then let me assure you, you'll never 'find time'. As long as you feel like this, there will always be a more attractive activity pulling your attention. Even if your fairy godmother gifted you with two whole weeks, you'd still find ways to avoid marketing and selling. It's called 'Creative Avoidance'. Is your problem is really a 'lack of time' or are you creatively avoiding marketing and selling?
2. If your business isn't structured properly, you'll never find the time
If meeting your revenue goals is dependent upon you working with clients 4-5 days a week, then it's going to be really hard to find time for marketing. You may need to take a closer look at your pricing structures and put together a business plan that includes time for marketing, administration, rest, and time to reinvest in yourself. E-Myth author Michael Gerber calls this working 'on' the business, not just 'in' the business. My own experience was that I had to simultaneously increase my prices whilst slashing overheads to create a situation where I did have time to work on my business.
If you're working flat out just to keep afloat, then you definitely need to take a closer look at what you are charging.
3. If your only way of generating income is by selling your time, then you'll never 'find the time for marketing.'
Somehow you need to break this catch 22, and the way to do that is by 'productising' your services. Sharing your expertise through a book, an audio package.
I know, I know! You're too busy working with clients to have the time to create products. The good news is, there is a way to create revenue producing products that does not have to take hours of your time.
The first product I ever created was simply a recording of a day long seminar that I ran. That product brought in ?7,000 additional profit over the next 12 months, with no extra work on my part. Be creative. Is it possible to package material and information that you already have in a way that creates value for your clients and customers? A little bit of effort right now could be repaying you over and over for the next twelve months.
4. If you aren't clear on what the next action is, you'll never 'find the time for marketing'.
Think about an area of your marketing that you're struggling to find time for. I'm willing to bet that you're thinking of it as a project as opposed to a single action: 'Sorting out my website', 'rewriting my sales letter', 'building my opt-in li
My friend Ken, the toy poodle breeder, called the other day asking about imprinted pens to give away at dog shows to promote his kennel. From previous conversations I remembered something about height restrictions."Ken, isn’t there a rule that when a toy poodle gets to a certain height, you can’t show it any more?" I asked."Sure," he replied. "Ten inches. Then the owner needs to get another poodle.""So give your prospects a ruler imprinted with your kennel name, "Breeder of Champion Poodles", phone number and a line that says, ‘Call Me When Your Dog Gets Too Tall.’""Now that’s a great idea," he exclaimed.Developing great promotional ideas that are
1. If you don't enjoy it, you'll never 'find the time'
If the idea of marketing and selling your services leaves you with a yucky feeling in the pit of your stomach, then let me assure you, you'll never 'find time'. As long as you feel like this, there will always be a more attractive activity pulling your attention. Even if your fairy godmother gifted you with two whole weeks, you'd still find ways to avoid marketing and selling. It's called 'Creative Avoidance'. Is your problem is really a 'lack of time' or are you creatively avoiding marketing and selling?
2. If your business isn't structured properly, you'll never find the time
If meeting your revenue goals is dependent upon you working with clients 4-5 days a week, then it's going to be really hard to find time for marketing. You may need to take a closer look at your pricing structures and put together a business plan that includes time for marketing, administration, rest, and time to reinvest in yourself. E-Myth author Michael Gerber calls this working 'on' the business, not just 'in' the business. My own experience was that I had to simultaneously increase my prices whilst slashing overheads to create a situation where I did have time to work on my business.
If you're working flat out just to keep afloat, then you definitely need to take a closer look at what you are charging.
3. If your only way of generating income is by selling your time, then you'll never 'find the time for marketing.'
Somehow you need to break this catch 22, and the way to do that is by 'productising' your services. Sharing your expertise through a book, an audio package.
I know, I know! You're too busy working with clients to have the time to create products. The good news is, there is a way to create revenue producing products that does not have to take hours of your time.
The first product I ever created was simply a recording of a day long seminar that I ran. That product brought in ?7,000 additional profit over the next 12 months, with no extra work on my part. Be creative. Is it possible to package material and information that you already have in a way that creates value for your clients and customers? A little bit of effort right now could be repaying you over and over for the next twelve months.
4. If you aren't clear on what the next action is, you'll never 'find the time for marketing'.
Think about an area of your marketing that you're struggling to find time for. I'm willing to bet that you're thinking of it as a project as opposed to a single action: 'Sorting out my website', 'rewriting my sales letter', 'building my opt-in l
Have you ever been to a networking event that was awkward, frustrating and nothing more than a business card exchange? In his book MANHATTAN SOCIETY: The Art & Spirituality of Networking, Chris London says "Networking with integrity creates a greater willingness of all parties to be part of a human conduit to serve as energy and resource to one another. Sometimes you will give more than you receive and sometimes you will get back more than you give. It’s not about keeping score." Networking is about giving – first. To make the most of networking events, approach them like you would a cocktail party. Go with the intention of being social and making fri
2. If your business isn't structured properly, you'll never find the time
If meeting your revenue goals is dependent upon you working with clients 4-5 days a week, then it's going to be really hard to find time for marketing. You may need to take a closer look at your pricing structures and put together a business plan that includes time for marketing, administration, rest, and time to reinvest in yourself. E-Myth author Michael Gerber calls this working 'on' the business, not just 'in' the business. My own experience was that I had to simultaneously increase my prices whilst slashing overheads to create a situation where I did have time to work on my business.
If you're working flat out just to keep afloat, then you definitely need to take a closer look at what you are charging.
3. If your only way of generating income is by selling your time, then you'll never 'find the time for marketing.'
Somehow you need to break this catch 22, and the way to do that is by 'productising' your services. Sharing your expertise through a book, an audio package.
I know, I know! You're too busy working with clients to have the time to create products. The good news is, there is a way to create revenue producing products that does not have to take hours of your time.
The first product I ever created was simply a recording of a day long seminar that I ran. That product brought in ?7,000 additional profit over the next 12 months, with no extra work on my part. Be creative. Is it possible to package material and information that you already have in a way that creates value for your clients and customers? A little bit of effort right now could be repaying you over and over for the next twelve months.
4. If you aren't clear on what the next action is, you'll never 'find the time for marketing'.
Think about an area of your marketing that you're struggling to find time for. I'm willing to bet that you're thinking of it as a project as opposed to a single action: 'Sorting out my website', 'rewriting my sales letter', 'building my opt-in l
As we all know, times are changing. It’s not surprising today to read about how some of our rights are being taken away due to terrorism concerns. Whatever you want to do, think first. Want to carry a backpack? No, can’t do that here. Want to light a cigarette in public? Can’t do that. So it should be no surprise, or maybe a surprise to some, when evidence came out that good ole AT&T was helping our government spy on our internet messages.First, some background. For years, the US has had more freedom than most all countries. We still have many freedoms that others could only hope for. Religious freedom, freedom of speech, you name it. Keep in mind people go to jai
If you're working flat out just to keep afloat, then you definitely need to take a closer look at what you are charging.
3. If your only way of generating income is by selling your time, then you'll never 'find the time for marketing.'
Somehow you need to break this catch 22, and the way to do that is by 'productising' your services. Sharing your expertise through a book, an audio package.
I know, I know! You're too busy working with clients to have the time to create products. The good news is, there is a way to create revenue producing products that does not have to take hours of your time.
The first product I ever created was simply a recording of a day long seminar that I ran. That product brought in ?7,000 additional profit over the next 12 months, with no extra work on my part. Be creative. Is it possible to package material and information that you already have in a way that creates value for your clients and customers? A little bit of effort right now could be repaying you over and over for the next twelve months.
4. If you aren't clear on what the next action is, you'll never 'find the time for marketing'.
Think about an area of your marketing that you're struggling to find time for. I'm willing to bet that you're thinking of it as a project as opposed to a single action: 'Sorting out my website', 'rewriting my sales letter', 'building my opt-in l
A Certified Public Accountant (CPA) is a qualified professional accountant certified by the state. To become a certified public accountant, a person must have at least 150-hours of intense college education in various business, finance and accounting subjects, as well as pass a 14-hour CPA examination dealing with the topics of auditing, accounting, business management, and business laws & regulations (including tax). Because of their extensive education and credentials, CPAs are best-suited for corporate accounting, tax audits, as well as small business consulting.Once CPAs finish their long tenure of education and training, they can avail of rewarding jobs that are readily
4. If you aren't clear on what the next action is, you'll never 'find the time for marketing'.
Think about an area of your marketing that you're struggling to find time for. I'm willing to bet that you're thinking of it as a project as opposed to a single action: 'Sorting out my website', 'rewriting my sales letter', 'building my opt-in list'. These are projects, the success of which depends on a series of actions plus knowledge. It's hard to move projects along when you think of them in this way. It's your thinking that needs to change, not time!
I learned this technique from time management guru David Allen. He says 'often the simplest things are stuck because we haven't made a final decision yet about the next action.' What can happen is we think about the project and some part of us thinks, 'I don't have all the pieces between here and there'. We know something is missing, but we're not sure what it is exactly, so we quit. Or rather we don't quit, but we leave the project stuck on our psychological radar, for us to feel a little bit worse about every time we think of it.
Take an area of your marketing where you feel a bit stuck and ask yourself 'What's the next action?' So 'I need to sort out my website' may become 'I need to create a website which attracts visitors and converts them into customers' which may become 'I need to find 3 role models of successful business producing websites in my industry' may become 'I need to spend 30 minutes online researching websites'. It's much easier to find 30 minutes to take the next action than it is to find time to 'sort out your website'.
In summary, you deserve to have a successful business and I promise you that whatever myths you've been fed, you can create that business without struggle, sacrifice or hours of extra work. If 'finding time' has been a problem for you, maybe it's your thinking that needs to change rather than your 'time management.'
(c) Bernadette Doyle, 2006. Reprint rights granted to all venues so long as the article and by-line are reprinted intact and all links made live.
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