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Atricle Dump - A Greeting Card a Day Keeps the Competition Away!
A Valentine Heart Should Be More Than Just A Box Of Chocolate
Well, it is that time again when hearts are all a flutter with sending and getting Valentines Day gifts. Do you know that Richard Cadbury invented the first Valentines Day candy box in the late 1800s? Or that the Chocolate Manufacturers Association of America reports that 36 million boxes of chocolate are sold for Valentines Day? Cha-ching for candy companies.I walked several stores to see what offerings were available this year in the chocolate category. Mostly the typical Valentines Day heart shaped red/pink candy boxes caught my eye. Surprisingly, the Valentine heart box has changed very little over the years. It has a few ruffles, banners or flowers but essentially it is the same old box. What a waste to not expand the marke
got a greeting card. It didn’t matter if it was Christmas, Valentine'Well, it is that time again when hearts are all a flutter with sending and getting Valentines Day gifts. Do you know that Richard Cadbury invented the first Valentines Day candy box in the late 1800s? Or that the Chocolate Manufacturers Association of America reports that 36 million boxes of chocolate are sold for Valentines Day? Cha-ching for candy companies.I walked several stores to see what offerings were available this year in the chocolate category. Mostly the typical Valentines Day heart shaped red/pink candy boxes caught my eye. Surprisingly, the Valentine heart box has changed very little over the years. It has a few ruffles, banners or flowers but essentially it is the same old box. What a waste to not expand the marke
RV Manufacturers
RV, or recreational vehicles, include all vehicles which are used for the purpose of recreational activities such as holidaying, trekking and mountaineering. The most important factor that must be kept in mind while manufacturing these recreational vehicles is their quality standard. Every recreational vehicle manufacturing company is required to comply with the certain standards set down by the state within which it operates.There are different kinds of recreational vehicles produced according to various needs. Some of the different types of recreational vehicles are park model trailers, park model recreational units, travel trailers, folding camping trailers, truck campers, and fifth wheel travel trailers; Class A motor homes,
According to the Guinness book of World Records the Greatest Salesman of all time
was Joe Girard. During his fifteen year selling career, he sold 13,001 cars … an amazing feat. What was his secret? Greeting Cards! Every month, every person who had ever bought a car from him got a greeting card. It didn’t matter if it was Christmas, Valentine'sRV, or recreational vehicles, include all vehicles which are used for the purpose of recreational activities such as holidaying, trekking and mountaineering. The most important factor that must be kept in mind while manufacturing these recreational vehicles is their quality standard. Every recreational vehicle manufacturing company is required to comply with the certain standards set down by the state within which it operates.There are different kinds of recreational vehicles produced according to various needs. Some of the different types of recreational vehicles are park model trailers, park model recreational units, travel trailers, folding camping trailers, truck campers, and fifth wheel travel trailers; Class A motor homes,
Process Maximization
Process OptimizationManufacturing processes can easily be optimized . . . Now that is a bold statement which I can back up. Lets assume you need to maximize the performance of your product by such things as:●Minimizing material cost or●Minimizing process time or●Maximizing product appearance to minimize rejects or●Maximizing product tasteNotice that the claim is not just reducing or improving. That implies 'just' an improvement but not necessarily optimized to the maximum. Maximizing and minimizing results are easily achieve provided that the product is manufactured by machines such as plastic molding machines, die presses, and processes using a recipe such as baking b
of all time
was Joe Girard. During his fifteen year selling career, he sold 13,001 cars … an amazing feat. What was his secret? Greeting Cards! Every month, every person who had ever bought a car from him got a greeting card. It didn’t matter if it was Christmas, Valentine'Process OptimizationManufacturing processes can easily be optimized . . . Now that is a bold statement which I can back up. Lets assume you need to maximize the performance of your product by such things as:●Minimizing material cost or●Minimizing process time or●Maximizing product appearance to minimize rejects or●Maximizing product tasteNotice that the claim is not just reducing or improving. That implies 'just' an improvement but not necessarily optimized to the maximum. Maximizing and minimizing results are easily achieve provided that the product is manufactured by machines such as plastic molding machines, die presses, and processes using a recipe such as baking b
Adopting a Business Process Approach to Management - 6 Critical Steps
1. Determine Who Are Your Customers and Stakeholders, and What Benefits Your Organisation Offers Them In our previous article we emphasised the customer/stakeholder focus of the business process approach to management. The first step is therefore clearly determining who those customers and stakeholders are. Who buys or uses your product or service offering? Who makes the buying decision? What exactly are they buying in terms of benefits? Who else is affected by your activities and what are their expectations?A small pharmaceutical manufacturer of multivitamins, antibiotics, syrups and OTC medicines for children, located in a large African city, was trying to answer these questions for their own organisation. They ca
, he sold 13,001 cars … an amazing feat. What was his secret? Greeting Cards! Every month, every person who had ever bought a car from him got a greeting card. It didn’t matter if it was Christmas, Valentine'1. Determine Who Are Your Customers and Stakeholders, and What Benefits Your Organisation Offers Them In our previous article we emphasised the customer/stakeholder focus of the business process approach to management. The first step is therefore clearly determining who those customers and stakeholders are. Who buys or uses your product or service offering? Who makes the buying decision? What exactly are they buying in terms of benefits? Who else is affected by your activities and what are their expectations?A small pharmaceutical manufacturer of multivitamins, antibiotics, syrups and OTC medicines for children, located in a large African city, was trying to answer these questions for their own organisation. They ca
Leadership and Management - Hand and Glove
I have been fascinated over the years by the debate, research and discussion about leadership and management. Increasingly there seems to be a focus on the differences between leadership and management and it seems to me that this has developed in part because of deficits in one or the other.Most of us would like to become, or to think of ourselves as, strong leaders. There is something appealing about the idea of creating and pursuing a vision and influencing others to support the necessary transitions. True enough, if it wasn't for good leadership, nothing would change or improve.However, not as many people seem to be as drawn toward being a good manager. Maybe I am misreading the "climate", but management is often assoc
ng Cards! Every month, every person who had ever bought a car from him got a greeting card. It didn’t matter if it was Christmas, Valentine'I have been fascinated over the years by the debate, research and discussion about leadership and management. Increasingly there seems to be a focus on the differences between leadership and management and it seems to me that this has developed in part because of deficits in one or the other.Most of us would like to become, or to think of ourselves as, strong leaders. There is something appealing about the idea of creating and pursuing a vision and influencing others to support the necessary transitions. True enough, if it wasn't for good leadership, nothing would change or improve.However, not as many people seem to be as drawn toward being a good manager. Maybe I am misreading the "climate", but management is often assoc
The New Billionaires
In its annual report on the biggest billionaires of our time, the authoritative Forbes magazine once again named Bill Gates as the richest man in the world with a net worth of $50 billion. This is the twelfth straight year that Gates has been accorded this honor. It may be true that Gates is less active in Microsoft these days, but the founding father of this mammoth corporation is still very much the king of the hill as far as material wealth is concerned. He is still the favorite role model of those who aspire for billion-dollar wealth.Forbes reports that, these days, becoming a billionaire is not as hard as it used to be. The publication said there are now a record 793 billionaires in the world, with an average net worth of $3
got a greeting card. It didn’t matter if it was Christmas, Valentine's Day, St. Patrick's Day, or the person’s birthday ... Joe was a card sending machine!In its annual report on the biggest billionaires of our time, the authoritative Forbes magazine once again named Bill Gates as the richest man in the world with a net worth of $50 billion. This is the twelfth straight year that Gates has been accorded this honor. It may be true that Gates is less active in Microsoft these days, but the founding father of this mammoth corporation is still very much the king of the hill as far as material wealth is concerned. He is still the favorite role model of those who aspire for billion-dollar wealth.Forbes reports that, these days, becoming a billionaire is not as hard as it used to be. The publication said there are now a record 793 billionaires in the world, with an average net worth of $3
By sending cards Joe was able to keep his name in front of his customers to the point where it entered their subconscious. In the minds of his customers Joe had become part of the family
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