Atricle Dump - Business

Greatness and the Silicon Valley Gold Rush
Imagine you are rich. Very rich. Obscenely rich.Normal people in normal parts of the world only imagine being that rich at an abstract level. They don’t really believe it is possible. Or at least, they don’t structure their lives around the expectation of being obscenely rich.In the mid-nineties, a phenomenon happened here in Silicon Valley, which defied all laws of market economics. Companies could be successful without having to make money or be profitable. Success meant Billions of

rts they have on the show or use in the article. You should also familiarize yourself with the interviewer’s style or the journalist’s work in your area. You always want to be pitching “next level” ideas, not something they just covered.

9. Invest in media training. The media loves a well prepared and media trained guest who knows how to convey information on the exact topic quickly and accurately (with no ummms). You will get one chance to be fabulous! If you are a great expert that the media can count on to do a great job, you will be asked back. Ask your media trainer to train you on your talking points. Contact Tony Trupiano at 313.730.0899 (www.e

Free Advertising Websites Effective
Many wonder if free advertising is an effective way for their website to get exposure. Contrary to what you might think, there is not an easy answer to this question.We know that advertising on television can be effective as well as radio advertising. We have seen many people use free advertising on classified websites that have had no success. On the other hand, we have also seen many others that have had tremendous success using free website advertising.The issue that must come t

1. Make a list of all of the topics you can discuss along with sub-categories. For example, a Workplace Expert would compile a topic list that included how to deal with gossip in the workplace, the dos and don’ts of asking for a raise, workplace etiquette, tips for traveling with the boss, harassment, climbing the corporate ladder, handling burn-out . . .

2. Create five talking points for each of the topics you list in #1. Talking points are statements in sentence format that present a concept or commentary. Example of talking points on the topic of “tips for traveling with the boss” are: “Do not drink alcohol and if you do, never become intoxicated” or “Being on the road with the boss is not a time to ask for a raise”. Under each talking point create several lines of discussion or commentary.

3. Create a well-developed BIO that stacks your most impressive accomplishments from the top down. The media will read just enough to convince them that you are their perfect expert. Lead with your credentials and education, special areas of expertise, and follow with accomplishments or companies you have worked for and any impressive media you have obtained. If you need help with your BIO contact Tony@effectivemediatraining.com

4. Develop your contact database in advance. Buy an online database service such as Bacons Directories.

5. Make contact with your media targets in advance to let them know you are standing by for them the next time they need a Workplace Expert. Send your areas of expertise as identified in #1, your BIO and your complete contact information including home and cell phone. When the media moves, they move FAST! If they cannot find you quickly, they will call someone else and you will lose your credibility.

6. Become well-read. Look for articles in major national newspapers and magazines that tie into your area of expertise. TV shows get ideas for programming everywhere. Once you spot a national article that you can expand upon or offer commentary on, you will want to contact the media using your contact database. Then send your talking points, bio, phone numbers, and of course, mention the article or breaking news event to which you are pegging your pitch.

7. Keep your eye on the news. Anytime there is breaking news that you can comment on contact your media database immediately and stand by for their call. If you are immediately available for an interview or willing to drop everything and head to a local TV affiliate for a segment, let them know this and include your closest major city.

8. Watch your target shows and subscribe to your target print media to learn the types of experts they have on the show or use in the article. You should also familiarize yourself with the interviewer’s style or the journalist’s work in your area. You always want to be pitching “next level” ideas, not something they just covered.

Business Owner or Employee - Which Best Describes You?
I have often heard business owners say that they could never imagine working for someone else, because they love the freedom that business ownership offers. On the other hand, I have heard employees say that they would never want to have their own businesses. They believe that there are a lot of hassles associated with being a business owner.I have been both an employee and a business owner, and have noticed that business owners and employees have two different ways of thinking. Some of th

ing on the road with the boss is not a time to ask for a raise”. Under each talking point create several lines of discussion or commentary.

4. Develop your contact database in advance. Buy an online database service such as Bacons Directories.

The First Thing We Do, Let's Kill all the Bean Counters
"Business is about people, not just numbers." - Bryce's LawINTRODUCTIONNope, its not the lawyers; its the "bean counters" that are ruining business. Let me give you an example, I know of a large machine-tool operation in the Midwest who used to be heralded for producing quality products. To this end, the company established an in-house school who taught their machinists how to build products, not just any old way, the company's way. The school was led by the se

Bacons Directories.

7 Questions to Ask Prospective Pay Per Click Managers Before Hiring Them
Pay per click is great! But it’s so much work.You can’t or don’t want to manage all your own pay per click campaigns? Understandable. It requires a specific skill set and you have to stay on top of it.But how do you find a good pay per click (PPC) professional? What questions do you ask ahead of time to make sure you get the right consultant?I do this for a living... so I can tell you from the inside what's required.7 Important Pay Per Click skills and characterist

er commentary on, you will want to contact the media using your contact database. Then send your talking points, bio, phone numbers, and of course, mention the article or breaking news event to which you are pegging your pitch.

Customer First Customer Service
The world of customer service is rapidly changing. Thirty years ago, telephones and mail services were the norm for most companies. Now, faxes, email and web sites offer more options to customers than they've ever had before. It takes a dedicated team to keep loyal customers coming back and new clients coming in.Customer Service is about that ultimate contact between people. It's about a potential or existing customer/client walking away with the intent of buying your product either f

10. Tape yourself! These VHS tapes are very important in your marketing strategy and most shows do not offer a tape service. You can bring a blank tape with you to the studio and ask the producer to pop it in for you but you cannot count on this. Ask several friends and family to tape the segment for you so you can pick the best quality copy. You can order a professional copy from Video Monitoring Service and I recommend that you invest in a professional tape. Call them immediately, as they only have the programming available for a short period to time.

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The vast majority of people injured by their employer's negligence don't claim compensation. Why might this be?

After thirty years in the ad design business (a dozen of them devoted exclusively to Yellow Pages advertising), I've always felt irritated when business owners blamed the Yellow Pages themselves for a badly designed ad. Especially when my clients' Yellow Page ads were driving tons of customers and phone calls to them. So I’ve listed the top 5 Yellow Page design blunders below so that you can know and avoid them. Each mistake will bludgeon your ROI to a pulp. So read 'em, DON'T do 'em and you'll be overjoyed when your ad response jets off into the stratosphere.

Perhaps you have seen the Matco or Snap-On Tool Guys out there peddling their tools to local mechanics in your community. Indeed they have to be good at sales, but more importantly they must be good at customer service too. They have to work with their customers and they must also be careful to get paid, as these independent business guys are generally independent contractors

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