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Atricle Dump - Have You Stopped Beating Your Customer?
I’ve been wondering this for a while and have been dying to ask my business colleagues and friends. But whenever I’m get ready to pop the question, I manage to convince myself that it’s silly, reveals my cynical nature (or advance years!) and is probably just a figment of my jaded imagination… certainly not worthy of intelligent discussion.The question, however, continued to reside nervously on the tip of my tongue, eager to fly out (particularly just after leaving my apparently mute colleague
Using a Business Blog as the central Public Relations tool for an Event you are hosting really adds weight to the profile it can achieve. It also provides the perfect focal point for the other marketing and promotional activities being used to develop it.The Event might be a conference, a seminar (or a series of seminars), an exhibition, a trade show or a product launch, but the requirements remain the same: you are looking to attract as many people as possible and be able to distribute informa
It's an old leading question from the days of vaudeville.
The title of this article is a leading question, too. It's prompted by a mistake many businesses make over and over again.
A company creates a product it believes will sell, and spends hundreds...thousands...even millions producing and trying to sell it. Only no one buys it, and the company wonders why.
The answer is simple: People buy only products and services they believe they need. You cannot sell a product or service that isn't wanted.
Yet companies persist in beating their potential customers to death with messages. Marketing people apply an arsenal of psychological weapons in an effort to arouse de
Coffee franchises are springing up in almost every town and city worldwide. It is a tough business to be in when you consider the long hours, health and safety regulations and numbers of staff required.When potential franchisees first look at this business they are blown away by the profit margins. Surely any business that has such high margins built in must be profitable?In reality it is not as simple as that. For a coffee shop to be truly successful it needs to generate a huge number o
A company creates a product it believes will sell, and spends hundreds...thousands...even millions producing and trying to sell it. Only no one buys it, and the company wonders why.
The answer is simple: People buy only products and services they believe they need. You cannot sell a product or service that isn't wanted.
Yet companies persist in beating their potential customers to death with messages. Marketing people apply an arsenal of psychological weapons in an effort to arouse d
I'm sorry to say that right now we are running for his low on one of our most valuable occupations. At present, we are experiencing an alarming shortage of trained and licensed nurses to fill the positions that are critical to quality of care for the healthcare consumer. And with an aging population this is becoming a very serious problem.On every floor in a hospital, nurses are practicing in a wide variety of nursing fields, from an emergency room nurse assessing a heart attack victim, to the
The answer is simple: People buy only products and services they believe they need. You cannot sell a product or service that isn't wanted.
Yet companies persist in beating their potential customers to death with messages. Marketing people apply an arsenal of psychological weapons in an effort to arouse d
Let's be clear. The days of saying you deliver either superior quality or superior customer service to secure yourself any competitive advantage are gone.In today’s market, the competition is so ferocious that the customer now expects that you will deliver a quality product and provide decent customer service. These are a given - not things to set you apart.If you don’t deliver these as standard practice, you won’t survive - let alone prosper.As fast as the quali
Yet companies persist in beating their potential customers to death with messages. Marketing people apply an arsenal of psychological weapons in an effort to arouse d
I have never been a fan of Paris Hilton.I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank."I saw Paris condescend to the working class farmers of America, and I didn't like it at all. So I decided not to watch her show.But I will say one thing about Paris. She's got branding down to a science.First she gets folks talking with that sex tape of hers. Nice hook, Pa
In the world of moral capitalism that's called manipulation. And strong companies don't use manipulative marketing techniques because they don't have to.
When Businesses Believe They Must Manipulate to Drive Sales It is a normal human reaction to want others to accept our products and services. We wouldn't start businesses if we didn't believe we could be successful in convincing people to become customers. Yet hundreds of business leaders continue to believe that people will buy a product
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