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Atricle Dump - What is Your Marketing IQ?
Try to avoid backing up whenever possible. Occasionally some one in a small car will park directly behind you at a gas station or stop sign. They will be parked so evenly that you won’t see them. This is why the telephone company and most large cable companies require drivers to put a cone behind their vehicle whenever they park their vehicles. It gets the driver in the habit of checking behind the vehicle since he has to get out and pick up the cone. You might also take a peak before you get in and drive away, especially if you are backing up. One day you will be glad you did.In parking lots, there will be times when you will want to back
9. What two things make a good headline?
a. Large, offset letters and a powerful statement
b. White letters in a black box and a question
c. A powerful statement and a “yes” question
d. There are no guidelines, that’s why its difficult to craft a good headline
10. What is the primary purpose of marketing?
a. “Getting your company name out there”
b. Generating leads
c. Generating profits
d. Generating sales
Answers Score one point for
Business brokers help you in the sale and purchase of businesses. They charge fees for providing brokerage services. The fees depend on the size of the business, the final sale and the purchase price. There are different business brokers for dealing with different kind of businesses. For example, some of them might specialize in mergers, and others in acquisitions. Apart from the fixed fee, most of the brokers also charge commissions. The commission can be computed on the basis of the selling or purchase price of the business. The larger the price, the greater the leverage to negotiate commission rates with a business broker.If you have sold you
1. What is the best competitive advantage that any business can promote?
a. quality
b. service
c. price
d. None of the above; they are all poor choices
2. What is the most important factor when identifying your market niche?
a. Who you are
b. Demographic data
c. Psycographic data
d. Past economic trends within the targeted niche
3. What are two of the six categories of totally integrated marketing?
a. Advertising and Direct Mail
b. Networking and Personal Marketing
c. Business Communications and Pricing
d. Customer Development and Promotions
4. Of the six marketing categories, how many should you be working at any one time?
a. one
b. two
c. four
d. six
5. How important is the “creative element” in advertising?
a. Most important - its what gets noticed!
b. Less than 10% of the impact of an ad is in its creativity
c. There are no studies done; we don’t know the answer so we have to guess
d. Of medium importance; about 50% of the impact of an ad is in its creative factor
. When implementing a direct mail campaign, what is most important?
a. Who you send it to (e.g., the list)
b. How many times you send it
c. The offer you make in your direct mail piece
d. None of the above - they are all equally important!
7. What is the most effective way to start a 1 or 2 person business?
a. advertising
b. networking
c. part-time
d. none of the above
8. What is history’s most effective direct mail piece and why?
a. Publisher’s Clearing House; it has a highly valuable give-away prize
b. Wall Street Journal; it talks about the two brothers who started the paper
c. Unknown; it cannot be measured because you can’t directly track advertising results
d. Time-Life Books direct mail campaign; it has both consistent reach and frequency
9. What two things make a good headline?
a. Large, offset letters and a powerful statement
b. White letters in a black box and a question
c. A powerful statement and a “yes” question
d. There are no guidelines, that’s why its difficult to craft a good headline
10. What is the primary purpose of marketing?
a. “Getting your company name out there”
b. Generating leads
c. Generating profits
d. Generating sales
Answers Score one point for
The Institute of Certified Public Accountants recently published its first tracking research report – CPA Business Barometer – on the state of the economy and the issues facing Irish business. Some real concerns emerged around costs and competitiveness for all European Businesses. There was specific evidence that subsidiaries of foreign companies are under significant scrutiny regarding costs that they incur. There is also concern in European political circles about the pace of growth in labour costs and productivity versus the emerging states in Europe and the Far East. These are big issues in assessing competitiveness.The impact of all of this
3. What are two of the six categories of totally integrated marketing?
a. Advertising and Direct Mail
b. Networking and Personal Marketing
c. Business Communications and Pricing
d. Customer Development and Promotions
4. Of the six marketing categories, how many should you be working at any one time?
a. one
b. two
c. four
d. six
5. How important is the “creative element” in advertising?
a. Most important - its what gets noticed!
b. Less than 10% of the impact of an ad is in its creativity
c. There are no studies done; we don’t know the answer so we have to guess
d. Of medium importance; about 50% of the impact of an ad is in its creative factor
. When implementing a direct mail campaign, what is most important?
a. Who you send it to (e.g., the list)
b. How many times you send it
c. The offer you make in your direct mail piece
d. None of the above - they are all equally important!
7. What is the most effective way to start a 1 or 2 person business?
a. advertising
b. networking
c. part-time
d. none of the above
8. What is history’s most effective direct mail piece and why?
a. Publisher’s Clearing House; it has a highly valuable give-away prize
b. Wall Street Journal; it talks about the two brothers who started the paper
c. Unknown; it cannot be measured because you can’t directly track advertising results
d. Time-Life Books direct mail campaign; it has both consistent reach and frequency
9. What two things make a good headline?
a. Large, offset letters and a powerful statement
b. White letters in a black box and a question
c. A powerful statement and a “yes” question
d. There are no guidelines, that’s why its difficult to craft a good headline
10. What is the primary purpose of marketing?
a. “Getting your company name out there”
b. Generating leads
c. Generating profits
d. Generating sales
Answers Score one point for
Let me share an inspirational story with you, a metaphor which was the catalyst of my personal growth financially and my very own paradigm shift.Busy working or being financially productive!Once upon a time a very strong woodcutter asked for a job in a timber mill, and he got it. The pay was really good and so were the work conditions. For that reason, the woodcutter was determined to do his best. His boss gave him an axe and showed him the area where he was supposed to work. The first week, the woodcutter cut down 18 trees. "Congratulations," the boss said. "Continue going that way!"Very motivated to hear the boss' words, the wood
b. Less than 10% of the impact of an ad is in its creativity
c. There are no studies done; we don’t know the answer so we have to guess
d. Of medium importance; about 50% of the impact of an ad is in its creative factor
. When implementing a direct mail campaign, what is most important?
a. Who you send it to (e.g., the list)
b. How many times you send it
c. The offer you make in your direct mail piece
d. None of the above - they are all equally important!
7. What is the most effective way to start a 1 or 2 person business?
a. advertising
b. networking
c. part-time
d. none of the above
8. What is history’s most effective direct mail piece and why?
a. Publisher’s Clearing House; it has a highly valuable give-away prize
b. Wall Street Journal; it talks about the two brothers who started the paper
c. Unknown; it cannot be measured because you can’t directly track advertising results
d. Time-Life Books direct mail campaign; it has both consistent reach and frequency
9. What two things make a good headline?
a. Large, offset letters and a powerful statement
b. White letters in a black box and a question
c. A powerful statement and a “yes” question
d. There are no guidelines, that’s why its difficult to craft a good headline
10. What is the primary purpose of marketing?
a. “Getting your company name out there”
b. Generating leads
c. Generating profits
d. Generating sales
Answers Score one point for
Trade show exhibit success requires immediate follow-up on leads and activities generated from the tradeshow floor. Giving booth visitors your company literature, collecting contact information about leads, and engaging in meaningful conversation with prospects about your products represent only a portion of the tradeshow exhibit sales process.Immediate and continual follow-up by mail, email, phone and personal visits is essential to maximizing your revenue potential.Determining how you will collect lead information and the materials you will use in your follow-up activities needs to occur during your trade show exhibit planning process.<
a. advertising
b. networking
c. part-time
d. none of the above
8. What is history’s most effective direct mail piece and why?
a. Publisher’s Clearing House; it has a highly valuable give-away prize
b. Wall Street Journal; it talks about the two brothers who started the paper
c. Unknown; it cannot be measured because you can’t directly track advertising results
d. Time-Life Books direct mail campaign; it has both consistent reach and frequency
9. What two things make a good headline?
a. Large, offset letters and a powerful statement
b. White letters in a black box and a question
c. A powerful statement and a “yes” question
d. There are no guidelines, that’s why its difficult to craft a good headline
10. What is the primary purpose of marketing?
a. “Getting your company name out there”
b. Generating leads
c. Generating profits
d. Generating sales
Answers Score one point for
Accounting is such a tough task to handle because you have to tally minutest of details and expenses on a daily basis. Whatever is the case, accounting services New York mainly deals with handling all the financial documents that affect the business of an individual. Invoice generation, trial balances, profit and loss account, balance sheet, financial reports, ledgers and many others form a part of accounting process. Well, as per the management task of these documents is concerned, accounting services will surely make your task much easier than it was before. Accounting is one such aspect of every business that requires careful concentration, as it di
9. What two things make a good headline?
a. Large, offset letters and a powerful statement
b. White letters in a black box and a question
c. A powerful statement and a “yes” question
d. There are no guidelines, that’s why its difficult to craft a good headline
10. What is the primary purpose of marketing?
a. “Getting your company name out there”
b. Generating leads
c. Generating profits
d. Generating sales
Answers Score one point for each correct answer.
1.d;87% of all businesses promote quality, service, or price as their competitive advantage. Because they do, it is ineffective and you must select another aspect of your business to function as your competitive advantage.
2.a;in almost all cases “who you are” is the most important aspect of determining your market niche; for instance, if you are a CPA and your passionate hobby is riding motorcycles, you would be well advised to target businesses in the motorcycle industry (as opposed to doctors, daycare centers, or other options). Why? Because within the motorcycle industry, you have the asset of “instant rapport”; you “walk their walk, you can talk their talk”. (Of course you needn’t turn away other business; your marketing dollars are simply spent within your natural market niche).
3.d;customer Development and Promotions are two of the six totally integrated Brilliant Marketing categories.
4.d; six - if you had six horses and you wanted to get from Denver to San Diego, you wouldn’t put five horses in the back of the wagon, run one to death, and then put him away and run the next one to death; you’d put all six out in front, to synergistically get you where you are going (efficiently and expediently).
5.b; less than 10% of the impact of any ad is in its creativity (it may get noticed, but if it’s difficult to read, or if it doesn’t focus on the sell, then it doesn’t do you any good!)
6.a; although d would’ve made a good answer (they are all important), a is technically the correct answer. The list (who you send it to) accounts for up to 60% of the success of a direct mail campaign.
7.b;networking (and it makes perfect sense when you know that 87% of all business is based on repeat or referred transactions).
8.b;the Wall Street Journal created the most successful direct mail piece; it’s success is based on the element of rapport which it establishes when discussing the “two brothers”.
9.c;a strong headline is either a powerful statement (STOP THE PAIN) or a “yes” question (important for psychological buy-in).
10.c;never ever forget, marketing
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