• Article #1--"Is Your Coaching Business as Successful as You Thought It Would Be?"
• Article #2--Learning What Makes It Successful

Marketing and Lead Generation

So, let’s get to marketing and lead generation that will not just deliver a little, but can deliver a lot. There is a big difference between what most people do in marketing and what can deliver explosive results. In the first half of this article I’m going to build a list of tactics that work for coaching. In the last half we’ll develop a structure for a direct marketing piece that delivers very significant results. There are a lot of ways to market coaching:
• Networking (with chambers, trade associations, in your social events, power networking events, BNI (Business Network International) and others)
• Seminars (doing seminars jointly with chambers, with clients, with BNI groups, trade shows)
• Speaking engagements (with the same groups as the seminars)
• Direct Mail (My favorite, can be marketing for an appointment, or for seminars, or for speaking engagements)
• Cold calling

I also generate seminars by partnering with chambers to do joint seminars (ranging from free to $29.95 that the chamber keeps, and they provide the room). In this case I market it, generate a room full of people (chamber events will generate even higher returns on investment as people respond even better to the chamber). The chamber loves it because of the traffic they get, and no other speaker delivers the quantity and quality. (What I will show you below and in future articles will put you into that category).

What generates these kinds of numbers?

The key thing you will need to know to put into your marketing is…..
• Don’t talk about you,
• Don’t talk your product, or what you do….
• Only put down one key thing….measurable bottom line results that someone will get from attending the seminar.
I’m not going to go into depth here, except to re-iterate, find the measurable result that you deliver that someone really, really wants. Using my business as an example:
• I could talk about my product “business coaching” but very few understand that or buy it…believe me!
• I could talk about my benefit – growing a business. Somewhat better, but not powerful.
• I could talk about what is unique about me – “I deliver results, not just training like everyone else.”
• But when I can take both of those and turn them into a measurable result, such as “most of my clients double their business in weeks!” marketing response rates jump 5-10 times more. Key point: People buy you based on “perceived value.” If you allow them to find that value on their own, they will wander and not arrive at your real value. When I say “I grow businesses” that could mean almost anything. But when I say I “double business in a matter of weeks” I have defined the value in dollars and cents to them. Now there is no question what I am worth. What about Life Coaches? What are your measurable results?

  I frequently have life coaches point out that what they do isn’t measurable, at least they THINK it isn’t. It is.

  Do life coaches help people find what is most important to them? Helping people find ways to spend more time with families (how many hours, how much time has been lost due to misdirection or improper business or life planning). What is the most important thing in their life, in their families, in relationships, ethics, spirituality, general success in life? Find the measurement and point that out to them!

  So, find your measurable result

  Best Wholesale Sources and Dropshipping Information
  By now you should know that getting wholesale sources and dropshipping information on the Internet is pretty easy and simple. There are thousands of websites advertising every kind of wholesale distributor list on the Internet for the sole purpose of getting your money. Many of this sites promise you that you can earn $100,000 a year and there are even many sites that guarantee you over $500,000 a year in offline and online income profits by just purchasing their so called wholesale list, or ebay powerseller secrets.However, let me tell you from the start that the only way for getting wholesale sources and dropshippers that specialize directly with true moneymaking wholesale products, is through an expert that has been In the business of wholesale for years. These days, with the economy getting worse and fa
  osive results. In the first half of this article I’m going to build a list of tactics that work for coaching. In the last half we’ll develop a structure for a direct marketing piece that delivers very significant results. There are a lot of ways to market coaching:
  • Networking (with chambers, trade associations, in your social events, power networking events, BNI (Business Network International) and others)
  • Seminars (doing seminars jointly with chambers, with clients, with BNI groups, trade shows)
  • Speaking engagements (with the same groups as the seminars)
  • Direct Mail (My favorite, can be marketing for an appointment, or for seminars, or for speaking engagements)
  • Cold calling
I could do an article on each and every one of those. Instead I’m going to show you how to pull those together for marketing your seminars. The general principle could be used for any other strategy. Just make sure that you build a strategy and THEN GO DO IT, and track your measurable results. For, me, I send a postcard a month to 1,000 people, get approximately 50-60 phone calls, which results in about 25-30 warm bodies in the seats, which results in 10-15 clients (either groups or individual coaching clients). And those that don't become clients DO become word of mouth referrals--I see to it. Total cost $330 for the mail, plus meeting room rent (sometimes free at a restaurant). That means I spent $330 to get 10 clients, or my cost is $33/client (a very acceptable and very critical measurement you MUST know and manage).

I also generate seminars by partnering with chambers to do joint seminars (ranging from free to $29.95 that the chamber keeps, and they provide the room). In this case I market it, generate a room full of people (chamber events will generate even higher returns on investment as people respond even better to the chamber). The chamber loves it because of the traffic they get, and no other speaker delivers the quantity and quality. (What I will show you below and in future articles will put you into that category).

What generates these kinds of numbers?

The key thing you will need to know to put into your marketing is…..
• Don’t talk about you,
• Don’t talk your product, or what you do….
• Only put down one key thing….measurable bottom line results that someone will get from attending the seminar.
I’m not going to go into depth here, except to re-iterate, find the measurable result that you deliver that someone really, really wants. Using my business as an example:
• I could talk about my product “business coaching” but very few understand that or buy it…believe me!
• I could talk about my benefit – growing a business. Somewhat better, but not powerful.
• I could talk about what is unique about me – “I deliver results, not just training like everyone else.”
• But when I can take both of those and turn them into a measurable result, such as “most of my clients double their business in weeks!” marketing response rates jump 5-10 times more. Key point: People buy you based on “perceived value.” If you allow them to find that value on their own, they will wander and not arrive at your real value. When I say “I grow businesses” that could mean almost anything. But when I say I “double business in a matter of weeks” I have defined the value in dollars and cents to them. Now there is no question what I am worth. What about Life Coaches? What are your measurable results?

  I frequently have life coaches point out that what they do isn’t measurable, at least they THINK it isn’t. It is.

  Do life coaches help people find what is most important to them? Helping people find ways to spend more time with families (how many hours, how much time has been lost due to misdirection or improper business or life planning). What is the most important thing in their life, in their families, in relationships, ethics, spirituality, general success in life? Find the measurement and point that out to them!

  So, find your measurable result

  Sedu Celebrity Hairstyle
  Go out with chic sedu celebrity hairstyle this season, without spending a fraction of time and resources to get your hair done the way celebrities do. Sedu celebrity hairstyle has great attraction lately from teen girls and women of all ages. No wonders there are more than 10,000 (most probably) women making online searches to find sedu hair straighteners or sedu ceramic flat iron. It is well known fact that celebrities spend a good fortune on single haircuts and daily beauty care. You simply don't have that much time and/or money, but are all happy to get that perfect hairstyle that will be the center of attraction everywhere you go. It is a fact that people generally look up to celebrities with cult like following to come up with some grand new styles that you can imitate. Imitating sedu celebrity hairstyle in a
  postcard a month to 1,000 people, get approximately 50-60 phone calls, which results in about 25-30 warm bodies in the seats, which results in 10-15 clients (either groups or individual coaching clients). And those that don't become clients DO become word of mouth referrals--I see to it. Total cost $330 for the mail, plus meeting room rent (sometimes free at a restaurant). That means I spent $330 to get 10 clients, or my cost is $33/client (a very acceptable and very critical measurement you MUST know and manage).

  I also generate seminars by partnering with chambers to do joint seminars (ranging from free to $29.95 that the chamber keeps, and they provide the room). In this case I market it, generate a room full of people (chamber events will generate even higher returns on investment as people respond even better to the chamber). The chamber loves it because of the traffic they get, and no other speaker delivers the quantity and quality. (What I will show you below and in future articles will put you into that category).

  What generates these kinds of numbers?

  The key thing you will need to know to put into your marketing is…..
  • Don’t talk about you,
  • Don’t talk your product, or what you do….
  • Only put down one key thing….measurable bottom line results that someone will get from attending the seminar.
  I’m not going to go into depth here, except to re-iterate, find the measurable result that you deliver that someone really, really wants. Using my business as an example:
  • I could talk about my product “business coaching” but very few understand that or buy it…believe me!
  • I could talk about my benefit – growing a business. Somewhat better, but not powerful.
  • I could talk about what is unique about me – “I deliver results, not just training like everyone else.”
  • But when I can take both of those and turn them into a measurable result, such as “most of my clients double their business in weeks!” marketing response rates jump 5-10 times more. Key point: People buy you based on “perceived value.” If you allow them to find that value on their own, they will wander and not arrive at your real value. When I say “I grow businesses” that could mean almost anything. But when I say I “double business in a matter of weeks” I have defined the value in dollars and cents to them. Now there is no question what I am worth. What about Life Coaches? What are your measurable results?

    I frequently have life coaches point out that what they do isn’t measurable, at least they THINK it isn’t. It is.

    Do life coaches help people find what is most important to them? Helping people find ways to spend more time with families (how many hours, how much time has been lost due to misdirection or improper business or life planning). What is the most important thing in their life, in their families, in relationships, ethics, spirituality, general success in life? Find the measurement and point that out to them!

    So, find your measurable result

    Why Most Affiliate Marketers Fail To Make Money
    Nowadays many people want to make money online using the power of affiliate programs, but most of them fail to achieve that financial level. Affiliate programs can be very profitable, if you have the resources to promote it online. Most people think that just by joining an affiliate program they are going to make money, but that’s not how it works these days. To become successful in this industry it takes much more than just motivation. The main reasons why most affiliate marketers fail to make money online are not having the right skills or knowledge, lack of patience, and not using the right marketing tools.If you don’t know how to promote an affiliate program on the internet you simply will not succeed. You must have the right skills and knowledge. To do so you should listen to the experts of this indust
    hat generates these kinds of numbers?
    The key thing you will need to know to put into your marketing is…..
    • Don’t talk about you,
    • Don’t talk your product, or what you do….
    • Only put down one key thing….measurable bottom line results that someone will get from attending the seminar.
    I’m not going to go into depth here, except to re-iterate, find the measurable result that you deliver that someone really, really wants. Using my business as an example:
    • I could talk about my product “business coaching” but very few understand that or buy it…believe me!
    • I could talk about my benefit – growing a business. Somewhat better, but not powerful.
    • I could talk about what is unique about me – “I deliver results, not just training like everyone else.”
    • But when I can take both of those and turn them into a measurable result, such as “most of my clients double their business in weeks!” marketing response rates jump 5-10 times more. Key point: People buy you based on “perceived value.” If you allow them to find that value on their own, they will wander and not arrive at your real value. When I say “I grow businesses” that could mean almost anything. But when I say I “double business in a matter of weeks” I have defined the value in dollars and cents to them. Now there is no question what I am worth. What about Life Coaches? What are your measurable results?

      I frequently have life coaches point out that what they do isn’t measurable, at least they THINK it isn’t. It is.

      Do life coaches help people find what is most important to them? Helping people find ways to spend more time with families (how many hours, how much time has been lost due to misdirection or improper business or life planning). What is the most important thing in their life, in their families, in relationships, ethics, spirituality, general success in life? Find the measurement and point that out to them!

      So, find your measurable result

      Reducing Speech Anxiety - Simple Solutions
      Most people are afraid of speaking in public, but why is this? Most people will get anxious if they are to speak in front of a group or a meeting, this is especially so if they do not know the audience members well, as they are afraid they may look foolish or stupid in front of other potentially important people. People become worried that their minds will become blank and they will be humiliated. This can often destroy confidence.Anxiety itself is a predictable and normal reaction to stress, it can help you cope in tense or difficult situations. Everyone has experienced what it feels like to be anxious, the feeling of butterflies in your stomach and your actions become erratic, you can almost hear your heart beat in your ears, you are sweating as if you had just been jogging. This is what you usually feels
      times more. Key point: People buy you based on “perceived value.” If you allow them to find that value on their own, they will wander and not arrive at your real value. When I say “I grow businesses” that could mean almost anything. But when I say I “double business in a matter of weeks” I have defined the value in dollars and cents to them. Now there is no question what I am worth. What about Life Coaches? What are your measurable results?

      I frequently have life coaches point out that what they do isn’t measurable, at least they THINK it isn’t. It is.

      Do life coaches help people find what is most important to them? Helping people find ways to spend more time with families (how many hours, how much time has been lost due to misdirection or improper business or life planning). What is the most important thing in their life, in their families, in relationships, ethics, spirituality, general success in life? Find the measurement and point that out to them!

      So, find your measurable results!!! Make sure it is true! And then find a way to say it. Find your

      • Average results – then say “Typically my clients get ….
      • Minimum you’ve every done—then say “a client has never gotten less than…”, or “I will guarantee that you will get at least ….”
      • Maximum results you’ve ever gotten – then say, “I’ve even seen a client get….”
      (Check out my article on “30 Seconds to Explosive Networking and Sales” on EzineArticles.com for more details on how to build an explosive 30-Second Elevator speech, and then use that in EVERY marketing piece you do. It works!) Now let’s put that powerful statement into a postcard or sales letter that will deliver 5% and many times MORE. If you send postcards, and if you’ve hit the measurable result that someone really wants it will deliver. Watch for the next article in the series in a few days: Coaching as a Business Series – Postcard Marketing That Delivers 50-60 New Clients a Month.

      If you haven’t been reading the other articles in the series, click back to Coaching as a Business Series --Learning What Makes It Successful to get get up to speed.