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Atricle Dump - Small Business Marketing Tips: TV's Apprentice Continues to Show us Great Examples of Bad Marketing
Do you know which type of entrepreneur you are? I didn’t until recently until a fellow entrepreneur asked me the question. She asked me, are youA) a planned orientated person who concentrates solely on a single business model and will not rest until this single business model has reached success? OrB) an entrepreneur that is open to change and would seriously consider new business opportunities if they passed his/her wa
They were provided with a cast and crew a
If you're a business owner, there are many reasons to hire a freelance writer: One very significant reason is that your staff doesn't have the necessary skill set to handle all of the needs of your business, and the workload isn't heavy enough to hire a full-time employee. The fact of the matter is, that freelance writers are used by businesses of all sizes for everything from improving web content to drawing up contracts.How
Additionally, it seems more often than not the teams are given a task that involves marketing. Having been very disappointed in how the fields of marketing and advertising have typically been represented in fictional television shows, I guess I’m always hopeful reality TV will be more accurate.
So the lure of reality TV and its potential for actually showing marketing in its true light captures me week in and week out. While I’ve rarely been impressed with the job done by the apprentice candidates … and I’m not alone as The Donald and Martha are rarely impressed either … these shows do provide great examples of what not to do.
In this week's edition of Martha Stewart The Apprentice each team was given the task of creating a 30-second video to promote Song Airlines $99 fare from New York to Los Angeles.
They were provided with a cast and crew a
Some kids are masters at getting what they want, no matter what the circumstances. Can we learn something from these youthful masters of the persuasive arts? I think we can.Here are some selling skills children often use when they want something:Focus Persistence Intensity Enthusiasm CharmWhat's amazing to me is how fast some kids can turn on these skills. As soon as they decide they want somet
Additionally, it seems more often than not the teams are given a task that involves marketing. Having been very disappointed in how the fields of marketing and advertising have typically been represented in fictional television shows, I guess I’m always hopeful reality TV will be more accurate.
So the lure of reality TV and its potential for actually showing marketing in its true light captures me week in and week out. While I’ve rarely been impressed with the job done by the apprentice candidates … and I’m not alone as The Donald and Martha are rarely impressed either … these shows do provide great examples of what not to do.
In this week's edition of Martha Stewart The Apprentice each team was given the task of creating a 30-second video to promote Song Airlines $99 fare from New York to Los Angeles.
They were provided with a cast and crew a
Only in America could billions of dollars be made selling weight loss products to people who need to shed a few extra pounds. In a world full of starving people, Americans seem to have emerged as a nation of overfed, under exercised fatties who can’t put down that bag of potato chips, stop eating that ice cream or refuse that second (or third?) helping of pasta. America’s weight problem – historically solved by eating less and exerci
So the lure of reality TV and its potential for actually showing marketing in its true light captures me week in and week out. While I’ve rarely been impressed with the job done by the apprentice candidates … and I’m not alone as The Donald and Martha are rarely impressed either … these shows do provide great examples of what not to do.
In this week's edition of Martha Stewart The Apprentice each team was given the task of creating a 30-second video to promote Song Airlines $99 fare from New York to Los Angeles.
They were provided with a cast and crew a
Not Very! You might find that answer surprising, considering I am the president of a recruiting software company. We have been producing recruiting software for 25 years. I have also spent 25 years as a recruiter in the very competitive Los Angeles market.I talk to a lot of recruiters every day who are trying to decide on recruiting software. There is a variety of recruiting software products out there and it seems as if a
In this week's edition of Martha Stewart The Apprentice each team was given the task of creating a 30-second video to promote Song Airlines $99 fare from New York to Los Angeles.
They were provided with a cast and crew a
Have you ever tried to detach your professional life from your personal life? Then you know how difficult it is to accomplish. Despite your best attempts to keep the two separate, the quality and stability of your personal life often have a direct impact on the quality and success of your professional life. In fact, it is said that for many people, their professional lives tend to reflect their personal lives.It’s quite all
They were provided with a cast and crew and access to Song Airlines executives to get all their questions answered.
One of the teams (the winning team) actually did a very nice job on their video, so much so the Song Airlines executives decided to use the video in their marketing campaign.
The other team however broke three cardinal rules of marketing:
1) They didn’t speak to their target audience
2) They didn’t feature the company’s brand positioning
3) They didn’t have a single focused message
Let’s look at how these critical mistakes played out.
First, they completely ignored what the Song executives told them about their target audience.
They were told the airline's target audience was baby boomer women in their forties. But rather than conceive a promotional spot that would speak to this audience, they decided instead to run with an idea that they liked and wante
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