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    Lead Gathering at Trade Shows
    The primary reason to exhibit in a trade show is to generate sales leads or contacts for your company. So why is it that the majority of trade show exhibitors say that lead gathering and follow up is the biggest area of improvement needed? The reasons can vary greatly depending on the organizations; however some good up-front
    dictionary and thesaurus. Spelling errors create the perception that a person is too busy to proofread his own work or to pay attention to little details.

    • To present content that is easily understood, write in clear, simple language. The benchmark is to write for an audience of 10th graders.

    • When possible, add descriptive modifiers (i.

    Getting An Idea for the Perfect Business
    So you have an idea for a new business, but you are not sure it will work? How do you go about finding out if this business will be a success? Just about everybody has a business idea of some kind, but not everyone has the know how to make that business idea take off. When you want to start your own business, you need to look
    Some people enjoy writing. Some, like me, are even driven to write. Others hate it. They hate words. They hate writing them down, and they hate typing them. Some people even hate reading them. Regardless, the written word is a necessary part of our daily lives, particularly in a world that has become less face-to-face and more virtual. We communicate not only through the Web but through our e-mail communications, instant messengers and online chat. As a result, the words and images we use must be carefully chosen to not only convey our meaning but our tone as well.

    Here are some tips to help you put your best foot forward in your online communications:

    • “Internet speak” (LOL, b4, np, ty, etc.) is fine for casual communications with friends, but it should not be used on your company Web site or in any other professional communications. Words should not have to be deciphered to be understood.

    • Always use appropriate punctuation and grammar – these tried and true rules will never go out of style. Need a refresher course? Pick up a resource guide the next time you visit Amazon.com or your local bookstore. I like Punctuation Simplified and Applied by Geraldine Woods (Webster’s New World, 2006).

    • For those who didn’t get the memo yet, PLEASE don’t use ALL CAPS to convey a message. This is akin to shouting in the online world.

    • Befriend the “spell check” tool and buy a good dictionary and thesaurus. Spelling errors create the perception that a person is too busy to proofread his own work or to pay attention to little details.

    • To present content that is easily understood, write in clear, simple language. The benchmark is to write for an audience of 10th graders.

    • When possible, add descriptive modifiers (i.

    Never Work Again
    Are you tired of being one of the rats in the race? Would you like to spend more time at home with family, friends, or engrossed in your favorite hobbies? What is stopping you? Ah…yes, you need money. What if I was to inform you that you can have the best of both worlds? Would you read on? Owning your own franchise is t
    only through the Web but through our e-mail communications, instant messengers and online chat. As a result, the words and images we use must be carefully chosen to not only convey our meaning but our tone as well.

    Here are some tips to help you put your best foot forward in your online communications:

    • “Internet speak” (LOL, b4, np, ty, etc.) is fine for casual communications with friends, but it should not be used on your company Web site or in any other professional communications. Words should not have to be deciphered to be understood.

    • Always use appropriate punctuation and grammar – these tried and true rules will never go out of style. Need a refresher course? Pick up a resource guide the next time you visit Amazon.com or your local bookstore. I like Punctuation Simplified and Applied by Geraldine Woods (Webster’s New World, 2006).

    • For those who didn’t get the memo yet, PLEASE don’t use ALL CAPS to convey a message. This is akin to shouting in the online world.

    • Befriend the “spell check” tool and buy a good dictionary and thesaurus. Spelling errors create the perception that a person is too busy to proofread his own work or to pay attention to little details.

    • To present content that is easily understood, write in clear, simple language. The benchmark is to write for an audience of 10th graders.

    • When possible, add descriptive modifiers (i.

    Are You Frustrated with Lack of Business Funding Options?
    What's a busy retail merchant to do when it needs extra working capital?"Oh, NO!!! - Not the gauntlet," you think – taking your valuable time (and patience) to deal with the "paperwork" required by traditional sources!Correct! You got it! Not the Guantlet! And let me tell you why!Today -- there is a be
    c.) is fine for casual communications with friends, but it should not be used on your company Web site or in any other professional communications. Words should not have to be deciphered to be understood.

    • Always use appropriate punctuation and grammar – these tried and true rules will never go out of style. Need a refresher course? Pick up a resource guide the next time you visit Amazon.com or your local bookstore. I like Punctuation Simplified and Applied by Geraldine Woods (Webster’s New World, 2006).

    • For those who didn’t get the memo yet, PLEASE don’t use ALL CAPS to convey a message. This is akin to shouting in the online world.

    • Befriend the “spell check” tool and buy a good dictionary and thesaurus. Spelling errors create the perception that a person is too busy to proofread his own work or to pay attention to little details.

    • To present content that is easily understood, write in clear, simple language. The benchmark is to write for an audience of 10th graders.

    • When possible, add descriptive modifiers (i.

    Pharmaceutical Investigator Meetings: Improve EDC Training with eLearning
    The accurate and standardized collection of data plays a vital role in the success of a clinical trial. An important step in electronic clinical data management (eCDM) is electronic data capture (EDC).However, the success of EDC is dependent on how well-trained and knowledgeable the clinical research coordinators and associat
    urce guide the next time you visit Amazon.com or your local bookstore. I like Punctuation Simplified and Applied by Geraldine Woods (Webster’s New World, 2006).

    • For those who didn’t get the memo yet, PLEASE don’t use ALL CAPS to convey a message. This is akin to shouting in the online world.

    • Befriend the “spell check” tool and buy a good dictionary and thesaurus. Spelling errors create the perception that a person is too busy to proofread his own work or to pay attention to little details.

    • To present content that is easily understood, write in clear, simple language. The benchmark is to write for an audience of 10th graders.

    • When possible, add descriptive modifiers (i.

    What is MICR Check Printing
    Here's a concise guide to MICR and associated technologies.Magnetic Ink Character Recognition (MICR) was developed to utilize the benefits of computer technology in the banking industry. Prior to the use of a MICR line, check sorting by account number was a manual process. Two systems were previously used to handle the
    dictionary and thesaurus. Spelling errors create the perception that a person is too busy to proofread his own work or to pay attention to little details.

    • To present content that is easily understood, write in clear, simple language. The benchmark is to write for an audience of 10th graders.

    • When possible, add descriptive modifiers (i.e., adjectives) to convey degree and tone. Compare these two ideas: 1) “With our experience, our Web design team can create Web pages quickly.” 2) With more than 50 years of combined Web design experience, our creative team can develop an attractive, functional page design within 72 hours.” Sentence 2 shares the same idea, but is much clearer.

    • Always proofread and edit your work to be sure it is error free and easily understood. For larger projects with a long-term impact, like Web copy, consider hiring a professional writer or editor to be sure your story gets told in a way that adequately shares the value of your company with others.

    By following these basic guidelines, you can ensure that you communicate clearly and professionally with your customers and prospective clients.

    Copyright 2006 Dana Blozis

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