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Atricle Dump - Identify Your Perfect Clients & Develop an Attraction Marketing System
There are a number of terms used in identifying the different areas of managerial process. These include leading, executing, supervising, ordering and guiding. But at the heart of the managerial process is the managerial function of directing since it is involved with initiating action. This function of management will put into effect the decisions, plans and programs that have previously been worked out for achieving the goals of the group.Directing concerns the total manner in which a manager influences actions of subordinates. First, it includes issuing orders that are clear, complete and within the capabilities of subordinates
I Choose for My Perfect Clients to Expect Me to….
Include: pricing, location, advertising methods, staff size, primary services, secondary services, Not what you think you should provide, or have to provide. Only what you truly want to provide. What would be most satisfying and fulfilling for you? This is key to designing your practice on purpose and filling it with your perfect clients.
Where Do You Have Room for Improvement? Question: What do you have to improve to attract more perfect clients? Answer: Only those items that your perfect client expects you to deliver.
More Challenging Question: What are you currently
Remember trading stamps? If you’re over 40, chances are you will. Every time you shopped at a participating grocery store or gas station they gave you stamps to paste into a book. When you’d accumulated enough stamps, you could cash them in for “free” gifts.These stamps were one of the first loyalty programs. They kept customers loyal to a particular product or merchant because they offered an incentive that encouraged the customer to keep coming back – and spend more money.While trading stamps are a thing of the past, a wide range of industries still use loyalty programs to establish long-term relationships with their customers
Picture in your mind your 3 perfect clients. You may think of them as your A+ clients.
Your Perfect Client Prototype – Qualities & Attributes The Be – Do – Have Approach
BE: Your perfect clients attitudes, beliefs, & values Example:
DO: How your perfect clients’ behave. What do they do and what do they not do. Example:
HAVE: What do your perfect clients have and what don’t they have that makes them a perfect client. Example:
What Makes Your Perfect Clients Tick? “The key to creating far more satisfying and synchronistic relationships is to say what usually goes unsaid in the context of business, to share the motivations and missions that drive us and our customers (clients) to get out of bed each morning and face another day. When we know what motivates our perfect customers – what is most important to them in their lives – we will be in a much better position to assist them to achieve their goals.” Attracting Perfect Customers: The Power of Strategic Synchronicity by Stacey Hall & Jan Brogniez
Interviewing questions for getting to what makes your perfect client tick:
1. Why do you get out of bed in the morning?
2. Who is the most important person to you in the world?
3. What is most important to you in the world?
4. What do you want to achieve before you leave this world?
5. What do you really love about your life?
Attraction Principle: Like attracts like. Based on this, you can lay the foundation for a great relationship by asking the same questions of yourself, since your perfect customers are generally motivated by the same, missions, issues, values and challenges as you are.
What Do Your Perfect Clients Expect You to Deliver?
What are the qualities and attributes that make your practice a perfect place for your perfect clients?
How do you know what your customers expect of you? You get to say.
How can this be? You are fulfilling your own unique purpose and mission through your business. You are the only one who can create your business in the way you do. To be most attractive to your perfect clients, it’s paramount that you be completely fulfilled through your work.
Thought Experiment: Recall a time when you were serving a perfect client? What was it like? Now, recall a time when you were serving a difficult client? What was that like? What was 1 key difference? Didn’t the perfect client appreciate the way you do business and the difficult one would have preferred for you to do business in some other way?
Key point: What do you want to provide and how?
I Choose for My Perfect Clients to Expect Me to….
Include: pricing, location, advertising methods, staff size, primary services, secondary services, Not what you think you should provide, or have to provide. Only what you truly want to provide. What would be most satisfying and fulfilling for you? This is key to designing your practice on purpose and filling it with your perfect clients.
Where Do You Have Room for Improvement? Question: What do you have to improve to attract more perfect clients? Answer: Only those items that your perfect client expects you to deliver.
More Challenging Question: What are you currently
The who, what, where, when, why, and howKnowing your competition allows you to identify a niche and develop your own unique selling proposition (USP). Clearly defining and understanding the core value you offer your clients can depend on your having a firm grasp of your competitors' strengths and weaknesses.Where do you start?1) Make a list of your competitors. Think big in this step. Don't just think about your direct competition; think about indirect competition in other industries as well. For example, as a copywriter I could list my competitors as fellow copywriters that do freelance work. But I don't want to stop the
Interviewing questions for getting to what makes your perfect client tick:
1. Why do you get out of bed in the morning?
2. Who is the most important person to you in the world?
3. What is most important to you in the world?
4. What do you want to achieve before you leave this world?
5. What do you really love about your life?
Attraction Principle: Like attracts like. Based on this, you can lay the foundation for a great relationship by asking the same questions of yourself, since your perfect customers are generally motivated by the same, missions, issues, values and challenges as you are.
What Do Your Perfect Clients Expect You to Deliver?
What are the qualities and attributes that make your practice a perfect place for your perfect clients?
How do you know what your customers expect of you? You get to say.
How can this be? You are fulfilling your own unique purpose and mission through your business. You are the only one who can create your business in the way you do. To be most attractive to your perfect clients, it’s paramount that you be completely fulfilled through your work.
Thought Experiment: Recall a time when you were serving a perfect client? What was it like? Now, recall a time when you were serving a difficult client? What was that like? What was 1 key difference? Didn’t the perfect client appreciate the way you do business and the difficult one would have preferred for you to do business in some other way?
Key point: What do you want to provide and how?
I Choose for My Perfect Clients to Expect Me to….
Include: pricing, location, advertising methods, staff size, primary services, secondary services, Not what you think you should provide, or have to provide. Only what you truly want to provide. What would be most satisfying and fulfilling for you? This is key to designing your practice on purpose and filling it with your perfect clients.
Where Do You Have Room for Improvement? Question: What do you have to improve to attract more perfect clients? Answer: Only those items that your perfect client expects you to deliver.
More Challenging Question: What are you currently
They often say crime does not pay and indeed there are numerous examples of this. There are also examples of careers in crime, which do pay, well at least for a while. For instance there is the bank robber who lives quite well for a little while with literally money to burn and then after his short career gets to retire with full benefits and live in a gated community; Prison. Well not exactly the career, pension or retirement at the golf course you had in mind is it?You see a career in crime can pay off if you are lucky and talented but in the end it is not a very good career choice even though retirement does come with free food, lau
4. What do you want to achieve before you leave this world?
5. What do you really love about your life?
Attraction Principle: Like attracts like. Based on this, you can lay the foundation for a great relationship by asking the same questions of yourself, since your perfect customers are generally motivated by the same, missions, issues, values and challenges as you are.
What Do Your Perfect Clients Expect You to Deliver?
What are the qualities and attributes that make your practice a perfect place for your perfect clients?
How do you know what your customers expect of you? You get to say.
How can this be? You are fulfilling your own unique purpose and mission through your business. You are the only one who can create your business in the way you do. To be most attractive to your perfect clients, it’s paramount that you be completely fulfilled through your work.
Thought Experiment: Recall a time when you were serving a perfect client? What was it like? Now, recall a time when you were serving a difficult client? What was that like? What was 1 key difference? Didn’t the perfect client appreciate the way you do business and the difficult one would have preferred for you to do business in some other way?
Key point: What do you want to provide and how?
I Choose for My Perfect Clients to Expect Me to….
Include: pricing, location, advertising methods, staff size, primary services, secondary services, Not what you think you should provide, or have to provide. Only what you truly want to provide. What would be most satisfying and fulfilling for you? This is key to designing your practice on purpose and filling it with your perfect clients.
Where Do You Have Room for Improvement? Question: What do you have to improve to attract more perfect clients? Answer: Only those items that your perfect client expects you to deliver.
More Challenging Question: What are you currently
Today's cut throat competition in marketing consumer products and services make it inevitable to use all available sources to gain visibility and increase the client base. Taking part in trade shows is an effective way to achieve this. Though it is an effective way, it is also an expensive way to promote one's services or products. Expenses for a trade show queue up in a variety of ways such as cost of the raw space, promotional material, trade show booths or displays, temporary stall assistant if it takes place in a different city or country, transportation and travel expenses, and so on. Among these, one of the elements that contribute a gr
Thought Experiment: Recall a time when you were serving a perfect client? What was it like? Now, recall a time when you were serving a difficult client? What was that like? What was 1 key difference? Didn’t the perfect client appreciate the way you do business and the difficult one would have preferred for you to do business in some other way?
Key point: What do you want to provide and how?
I Choose for My Perfect Clients to Expect Me to….
Include: pricing, location, advertising methods, staff size, primary services, secondary services, Not what you think you should provide, or have to provide. Only what you truly want to provide. What would be most satisfying and fulfilling for you? This is key to designing your practice on purpose and filling it with your perfect clients.
Where Do You Have Room for Improvement? Question: What do you have to improve to attract more perfect clients? Answer: Only those items that your perfect client expects you to deliver.
More Challenging Question: What are you currently
Once in a while -- way more often than I'd prefer -- someone will call me up or shoot me an email asking how long it takes to buy a business, does this stuff really work and should they quit their regular jobs to make this thing happen faster. And what I basically tell them is that I’ve been buying businesses for more than forty years. I still use the same techniques I used forty years ago. The tactics and techniques I talk about in my articles, in my interviews and on my website are intended to show you how to blow the smoke away and get a good grip on what you can expect and what to do when you're out there trying to buy a bus
I Choose for My Perfect Clients to Expect Me to….
Include: pricing, location, advertising methods, staff size, primary services, secondary services, Not what you think you should provide, or have to provide. Only what you truly want to provide. What would be most satisfying and fulfilling for you? This is key to designing your practice on purpose and filling it with your perfect clients.
Where Do You Have Room for Improvement? Question: What do you have to improve to attract more perfect clients? Answer: Only those items that your perfect client expects you to deliver.
More Challenging Question: What are you currently working to improve that your perfect clients don’t expect or want you to improve? This is the most fun and enjoyable part of the process. It’s an opportunity to acknowledge your strengths and to identify where you can ‘turn on the power’ in order to be even more attractive to a larger This step helps keep you on track and on purpose with your overall game plan by allowing you to check to see if new ideas are aligned with and consistent with what you say your perfect customers expect from you.
Exercise: 1. Look at your list, “I Choose for My Perfect Clients to Expect Me to…”
2. For each item ask yourself, “Are we providing this service or meeting this expectation completely right now?”
3. If yes, congratulations. Go on to the next item on the list. If no, then circle that one.
4. Repeat for all the items on the list. As you ask this question, check in with your perfect clients – the 3 you pictured at the start of this process. Ask them what they say. (Often, we’re our own worst critic, especially if we have a ‘perfectionist streak’ in us.)
5. Top of new page, write “What Do I Have to Improve to Attract More Perfect Customers?” Write the circled items here.
6. Write down the date when you will BEGIN working on that item.
What’s Next?
You’ve just made a great start in designing your practice on purpose to be even more attractive to your perfect clients. Possible actions for moving forward:
1. Keep adding to your 4 lists.
2. Review your plan daily, even if it’s for just 5 minutes.
3. Share it with your staff and invite them to nominate items to add to the list. (But you get to say what you actually add. It’s your plan.)
©2005 Brad Swift of Life On Purpose Institute, Inc. This article can be reprinted freely online, as long as the entire article and this resource box are included.
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