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Atricle Dump - Know Thyself and Thy Business
When helping our clients sell their businesses, we get to witness buyer behavior first hand. The most important behavior is their economic vote – how much they are willing to pay for a business. Many factors go into their assessment of value, but a contractually recurring revenue stream is consistently the number one value driver.Why is this so im
It's specific and would attract the perfect client to you as well as your method of working.
The last question is, why choose you.
A simple answer is that you have the knowledge, skills and experience critical to their success. Go for it!
~~
Publishin
The January issue of Entrepreneur Magazine had a great article on brain science in business. The article quoted Daniel Amen M.D., a much-loved author and ADD expert, who said that:“There's a very high incidence of ADD among CEOs in small companies...These are people who take risks, need people to help them stay organized, don't like working for o
You get the picture.
If you can't describe yourself, your ideal client and your business in brief, simple language, how is anyone going to hire you or give you a referral? As an entrepreneur, business owner or independent professional, you need to be able to tell advocates, clients and networking participants what you do, how you do it, who you do it for and why they should choose you.
If what you do is help people build their business and how you do it is a) one-on-one, b) training and c) workshops, that presents a clear picture to prospective clients. The next section, who you help grow businesses for, is self-explanatory. The only question remaining is the size
of the business. Let us choose businesses that generate up
to $2,000,000 in revenue per year and independent
professionals who earn $100,000.00 or more per year.
Positioning yourself by concept or model removes the stress for you and your clients. Create a model that motivates, excites and attracts. Your model could be that you work with people for a specific amount of time, say ninety days, for an established fee (received up front!) and you have a predetermined number of conferences with them.
This method makes it very easy for the right person to say "Yes!".
A model or environment that clients can connect and feel safe with is essential. If it is presented as "work", they won't hire you. The experience for each of you needs to be rich, fulfilling and enjoyable.
Here’s an example of positioning by concept. It’s one thing to say you're a website designer. A more definitive statement would be to say you design websites for people who are ready for a revised website; know who they want to reach with this website; and have text ready to serve this audience as well as the resources to pay for your expertise.
It's specific and would attract the perfect client to you as well as your method of working.
The last question is, why choose you.
A simple answer is that you have the knowledge, skills and experience critical to their success. Go for it!
~~
Publishing
Trade show goodies can be used by applying two distinct strategies. Massively giving out trade goodies works when you can buy them at really low prices, whereas targeting qualified leads comes when you’re looking for more exclusive products. When you are settled on the trade show floor you can carefully analyze what will be your global strategy for givin
If what you do is help people build their business and how you do it is a) one-on-one, b) training and c) workshops, that presents a clear picture to prospective clients. The next section, who you help grow businesses for, is self-explanatory. The only question remaining is the size
of the business. Let us choose businesses that generate up
to $2,000,000 in revenue per year and independent
professionals who earn $100,000.00 or more per year.
Positioning yourself by concept or model removes the stress for you and your clients. Create a model that motivates, excites and attracts. Your model could be that you work with people for a specific amount of time, say ninety days, for an established fee (received up front!) and you have a predetermined number of conferences with them.
This method makes it very easy for the right person to say "Yes!".
A model or environment that clients can connect and feel safe with is essential. If it is presented as "work", they won't hire you. The experience for each of you needs to be rich, fulfilling and enjoyable.
Here’s an example of positioning by concept. It’s one thing to say you're a website designer. A more definitive statement would be to say you design websites for people who are ready for a revised website; know who they want to reach with this website; and have text ready to serve this audience as well as the resources to pay for your expertise.
It's specific and would attract the perfect client to you as well as your method of working.
The last question is, why choose you.
A simple answer is that you have the knowledge, skills and experience critical to their success. Go for it!
~~
Publishin
Each of us is ultimately responsible for our own actions. Although in today’s business world, I imagine many skeptics would take exception to that statement because there is evidence that people are not held accountable for their actions, even when they are unethical. And even more disturbing, some are even rewarded for unethical actions. Each of us m
of the business. Let us choose businesses that generate up
to $2,000,000 in revenue per year and independent
professionals who earn $100,000.00 or more per year.
Positioning yourself by concept or model removes the stress for you and your clients. Create a model that motivates, excites and attracts. Your model could be that you work with people for a specific amount of time, say ninety days, for an established fee (received up front!) and you have a predetermined number of conferences with them.
This method makes it very easy for the right person to say "Yes!".
A model or environment that clients can connect and feel safe with is essential. If it is presented as "work", they won't hire you. The experience for each of you needs to be rich, fulfilling and enjoyable.
Here’s an example of positioning by concept. It’s one thing to say you're a website designer. A more definitive statement would be to say you design websites for people who are ready for a revised website; know who they want to reach with this website; and have text ready to serve this audience as well as the resources to pay for your expertise.
It's specific and would attract the perfect client to you as well as your method of working.
The last question is, why choose you.
A simple answer is that you have the knowledge, skills and experience critical to their success. Go for it!
~~
Publishin
"To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity." - Douglas AdamsThe sincerity and integrity mentioned in the above quote often leads to trust. Trust turns a prospect into a customer. For home-based businesses the customer is the lifeblood of the economic fuel that run
This method makes it very easy for the right person to say "Yes!".
A model or environment that clients can connect and feel safe with is essential. If it is presented as "work", they won't hire you. The experience for each of you needs to be rich, fulfilling and enjoyable.
Here’s an example of positioning by concept. It’s one thing to say you're a website designer. A more definitive statement would be to say you design websites for people who are ready for a revised website; know who they want to reach with this website; and have text ready to serve this audience as well as the resources to pay for your expertise.
It's specific and would attract the perfect client to you as well as your method of working.
The last question is, why choose you.
A simple answer is that you have the knowledge, skills and experience critical to their success. Go for it!
~~
Publishin
Perhaps you're one of those people who think you do better off-the-cuff when it comes to your newsletter. Not for you are the schedules, the folder full of great ideas for upcoming issues, or even a regular template to follow.You're a *free spirit*, you say, creative, and unrestrained by the ordinary bounds of other folks.Hogwash!
It's specific and would attract the perfect client to you as well as your method of working.
The last question is, why choose you.
A simple answer is that you have the knowledge, skills and experience critical to their success. Go for it!
~~
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