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Atricle Dump - The Changing of the Guard: Four Key Exhibiting Strategies for Generation Y
Slash Your Bills Dramatically Using Skype In Canada and The U.S.A.!
It used to be every generation or two that a great idea would come that would change every body's lives. Today we seem to be getting one or two every year. Why is this so? Due to globalization, decreasing margins in every business and a rush to be the most efficient, entrepreneurs are inventing new products that can effect every one's lives.Technology changes whole industries. The fax machine had a great impact on the mail industry. A few years later email had a greater impact on both the fax industry and the mail industry. The video rental business cut into the mo
playing on continuous loop and piles of brochures simply is not going to cut it.It used to be every generation or two that a great idea would come that would change every body's lives. Today we seem to be getting one or two every year. Why is this so? Due to globalization, decreasing margins in every business and a rush to be the most efficient, entrepreneurs are inventing new products that can effect every one's lives.Technology changes whole industries. The fax machine had a great impact on the mail industry. A few years later email had a greater impact on both the fax industry and the mail industry. The video rental business cut into the mo
Key -2: Provide Entertainment
This group expects to be entertained. They know their attention is a valuable commodity, and they want something in return for it. Think outside of the box to find creative ways to engage this crowd. Remember to consider more than audio and visual stimuli – to get Generation Y, you need to engage ALL of their senses. While we used to caution about over-s
More Computer Consulting 101 Hiring Tips (Part 2 of 2)
Does your company need to retain the services of a competent computer consulting firm, but you have no idea how to really evaluate “competence”? In the first part of this two-part series on Computer Consulting 101 hiring tips, we looked at why small businesses find it so difficult to hire good computer consulting companies, as well as four basic questions that you must be addressed when searching for a new computer consulting vendor. Now in this second and final installment of this two part series on Computer Consulting 101 hiring tips, we’ll look at how you can evaluate t
Survey the crowd at any trade show, and one trend immediately makes itself apparent. Attendees are getting younger. The infamous Baby Boomers are preparing for retirement, and Gen X’ers have moved into upper management positions. Now we’re exhibiting for Generation Y.Does your company need to retain the services of a competent computer consulting firm, but you have no idea how to really evaluate “competence”? In the first part of this two-part series on Computer Consulting 101 hiring tips, we looked at why small businesses find it so difficult to hire good computer consulting companies, as well as four basic questions that you must be addressed when searching for a new computer consulting vendor. Now in this second and final installment of this two part series on Computer Consulting 101 hiring tips, we’ll look at how you can evaluate t
The members of Generation Y were born between 1977-1994. It’s a huge demographic, with over 68 million individuals, 40% of which are already employed full-time. While it’s always unwise to indulge in sweeping generalizations, this generation has consistently exhibited one primary characteristic: They’re trendsetters. Gen X’ers have shown a remarkable tendency to mimic Generation Y’s embrace of everything new, and the Baby Boomers are eager to follow along. If you can attract Generation Y’s attention, you’ll get the other two groups as well.
How do you attract Generation Y? It may be trickier than you think.
For one, Generation Y is skeptical. They don’t trust anybody. They grew up knowing that the media exists only to sell products, that news can be spun, and that the same set of numbers can be used to prove that Enron is thriving and viable or completely bankrupt.
The following four keys will help you attract this interesting and powerful target audience:
Key -1: Provide Proof
Any claim that you make must be backed up with real-world, viable proof. Any arbitrary set of statistics won’t be enough anymore. Generation Y wants to know where you got your numbers from – and don’t mind at all if they’ve been audited.
It’s hard to get Generation Y’s attention. They’ve grown up saturated with media. The average person in this age group is engaged with some form of media – tv, radio, podcasting, internet – almost 19 hours a day. They often, ‘multi-task’ – checking e-mail while watching television or listening to a podcast while reading the morning paper. Your regular exhibit booth with a video clip playing on continuous loop and piles of brochures simply is not going to cut it.
Key -2: Provide Entertainment
This group expects to be entertained. They know their attention is a valuable commodity, and they want something in return for it. Think outside of the box to find creative ways to engage this crowd. Remember to consider more than audio and visual stimuli – to get Generation Y, you need to engage ALL of their senses. While we used to caution about over-s
Using Advertising Business Gifts To Increase Your Business
Your marketing division – maybe that’s you? – has two major jobs to do for your company:find new customershang on to existing customersBoth of those jobs can be a major challenge. Trying to do both of those jobs on a budget is an even bigger challenge. Advertising is the usual answer to finding new customers, but advertising can be expensive – often prohibitively expensive. Worse, it's usually difficult to tell just how effective your advertising campaigns are. The best that you can usually do is measure sales before and after a marketing campaign, but
neralizations, this generation has consistently exhibited one primary characteristic: They’re trendsetters. Gen X’ers have shown a remarkable tendency to mimic Generation Y’s embrace of everything new, and the Baby Boomers are eager to follow along. If you can attract Generation Y’s attention, you’ll get the other two groups as well.Your marketing division – maybe that’s you? – has two major jobs to do for your company:find new customershang on to existing customersBoth of those jobs can be a major challenge. Trying to do both of those jobs on a budget is an even bigger challenge. Advertising is the usual answer to finding new customers, but advertising can be expensive – often prohibitively expensive. Worse, it's usually difficult to tell just how effective your advertising campaigns are. The best that you can usually do is measure sales before and after a marketing campaign, but
How do you attract Generation Y? It may be trickier than you think.
For one, Generation Y is skeptical. They don’t trust anybody. They grew up knowing that the media exists only to sell products, that news can be spun, and that the same set of numbers can be used to prove that Enron is thriving and viable or completely bankrupt.
The following four keys will help you attract this interesting and powerful target audience:
Key -1: Provide Proof
Any claim that you make must be backed up with real-world, viable proof. Any arbitrary set of statistics won’t be enough anymore. Generation Y wants to know where you got your numbers from – and don’t mind at all if they’ve been audited.
It’s hard to get Generation Y’s attention. They’ve grown up saturated with media. The average person in this age group is engaged with some form of media – tv, radio, podcasting, internet – almost 19 hours a day. They often, ‘multi-task’ – checking e-mail while watching television or listening to a podcast while reading the morning paper. Your regular exhibit booth with a video clip playing on continuous loop and piles of brochures simply is not going to cut it.
Key -2: Provide Entertainment
This group expects to be entertained. They know their attention is a valuable commodity, and they want something in return for it. Think outside of the box to find creative ways to engage this crowd. Remember to consider more than audio and visual stimuli – to get Generation Y, you need to engage ALL of their senses. While we used to caution about over-s
A Startup Never Closes
When it comes to a startup, the luxuries shared with established companies are few and far between. Chief among them is the luxury to close at the end of the day. Big companies have the benefits of capital, customers and receivables. Startups, on the other hand, have jack squat. They need to work twice as hard to make half as much, and even then they’re not working nearly enough.If you had any delusions going into this new venture that things were going to be easy and you were going to be on your own schedule then let me serve as your wake-up call. A startup runs li
y grew up knowing that the media exists only to sell products, that news can be spun, and that the same set of numbers can be used to prove that Enron is thriving and viable or completely bankrupt. When it comes to a startup, the luxuries shared with established companies are few and far between. Chief among them is the luxury to close at the end of the day. Big companies have the benefits of capital, customers and receivables. Startups, on the other hand, have jack squat. They need to work twice as hard to make half as much, and even then they’re not working nearly enough.If you had any delusions going into this new venture that things were going to be easy and you were going to be on your own schedule then let me serve as your wake-up call. A startup runs li
The following four keys will help you attract this interesting and powerful target audience:
Key -1: Provide Proof
Any claim that you make must be backed up with real-world, viable proof. Any arbitrary set of statistics won’t be enough anymore. Generation Y wants to know where you got your numbers from – and don’t mind at all if they’ve been audited.
It’s hard to get Generation Y’s attention. They’ve grown up saturated with media. The average person in this age group is engaged with some form of media – tv, radio, podcasting, internet – almost 19 hours a day. They often, ‘multi-task’ – checking e-mail while watching television or listening to a podcast while reading the morning paper. Your regular exhibit booth with a video clip playing on continuous loop and piles of brochures simply is not going to cut it.
Key -2: Provide Entertainment
This group expects to be entertained. They know their attention is a valuable commodity, and they want something in return for it. Think outside of the box to find creative ways to engage this crowd. Remember to consider more than audio and visual stimuli – to get Generation Y, you need to engage ALL of their senses. While we used to caution about over-s
Is the Slowing Economy GOOD for Older Managers?
Certainly age discrimination exists out there in the cold cruel work world and, as a result, 50-something executives and managers might not want to throw out their Grecian Formula just yet. But might there be a, excuse the expression, “silver lining” to slowing economic times when it comes to all those middle-agers suddenly cast out there onto the tightening job market? According to a survey from Challenger, Gray and Christmas, the Chicago-based outplacement firm, there may very well be.In a comparative look at jobless professionals possessing 10 years or more exper
wants to know where you got your numbers from – and don’t mind at all if they’ve been audited.Certainly age discrimination exists out there in the cold cruel work world and, as a result, 50-something executives and managers might not want to throw out their Grecian Formula just yet. But might there be a, excuse the expression, “silver lining” to slowing economic times when it comes to all those middle-agers suddenly cast out there onto the tightening job market? According to a survey from Challenger, Gray and Christmas, the Chicago-based outplacement firm, there may very well be.In a comparative look at jobless professionals possessing 10 years or more exper
It’s hard to get Generation Y’s attention. They’ve grown up saturated with media. The average person in this age group is engaged with some form of media – tv, radio, podcasting, internet – almost 19 hours a day. They often, ‘multi-task’ – checking e-mail while watching television or listening to a podcast while reading the morning paper. Your regular exhibit booth with a video clip playing on continuous loop and piles of brochures simply is not going to cut it.
Key -2: Provide Entertainment
This group expects to be entertained. They know their attention is a valuable commodity, and they want something in return for it. Think outside of the box to find creative ways to engage this crowd. Remember to consider more than audio and visual stimuli – to get Generation Y, you need to engage ALL of their senses. While we used to caution about over-s
Dispel Thoughts of Meeting Mishaps with Hotel Event Planning
Planning a meeting, corporate event or conference can be a trying task - particularly if you expect the event to be a large one. But before you despair over thoughts of potential meeting mishaps, remember that there is help at hand.There are a number of comprehensive resources to which you can turn when planning a meeting or event - from extensive checklists to professional event planners. And whether you're a practiced corporate event planner or are about to embark on your first ever event-planning effort, it's always essential to make full use of these resources.<
playing on continuous loop and piles of brochures simply is not going to cut it.Planning a meeting, corporate event or conference can be a trying task - particularly if you expect the event to be a large one. But before you despair over thoughts of potential meeting mishaps, remember that there is help at hand.There are a number of comprehensive resources to which you can turn when planning a meeting or event - from extensive checklists to professional event planners. And whether you're a practiced corporate event planner or are about to embark on your first ever event-planning effort, it's always essential to make full use of these resources.<
Key -2: Provide Entertainment
This group expects to be entertained. They know their attention is a valuable commodity, and they want something in return for it. Think outside of the box to find creative ways to engage this crowd. Remember to consider more than audio and visual stimuli – to get Generation Y, you need to engage ALL of their senses. While we used to caution about over-stimulating attendees, that’s not necessarily a danger with this group. They are more than ready to interact with you on many levels all at once.
That being said, Generation Y is not content to simply sit back and passively watch. They want to be engaged in their environment, fully immersed in the activities going on around them. Given a chance between watching a product demonstration and actually trying the product out, Generation Y will choose to try it themselves every time.
Key -3: Encourage Participation
Hands-on, direct product contact will appeal to Generation Y. This may not be practical for every exhibitor – after all, if you sell earth-moving equipment, you can hardly let attendees drive a front-end loader down the aisle – so be sure to explore tech-savvy alternatives. Could you have a ‘simulator’, similar to the type used to train pilots? Remember, Generation Y is used to viewing the world through a set of virtual tools. Provide a new experience using these tools.
Finally, Generation Y expects to be recognized as unique. Individuals crave and desire recognition, and are very sensitive to how they are treated. They don’t simply want to be acknowledged, they want to be acknowledged as special.
Key -4: Value the Individual
Even in the brief time your booth staff has to talk with each attendee, they can create the impression that they value the individual. Active listening, noting and using the attendee’s name, appropriate eye contact, and positive, reinforcing statements will make the attendee feel as if the booth staff are genuinely pleased to meet them. This will definitely appeal to the individual who fears being one of the faceless crowd.
Incorporating these keys into your exhibiting strategy does not mean you have to throw out everything you’ve done up to this point. Exhibiting is a constantly evolving art. As you approach each show, consid
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