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Atricle Dump - The New Marketing Manager & Exhibit Design
When I worked in the food service industry some years ago, I got a first hand look at customer service and profits. Not to toot my own horn – but there I successfully handled a customer complaint and referred the customer to one of my bosses for continued service. Later I discovered the lady called back (after dealing with my boss) and complained about how he handled it, then congratulated me!I was stunned! Partly because my superior showed a lower l
WHY? There is a psychology to the trade show and attendees – whether first time or ex
You’ve handed in your resume and now the wait by the phone begins. Will it ring? Will you finally land your first interview? If you presented a qualified resume and made a great first impression, the chances are fairly good you’ll at least get called.So now what do you do? You’re probably a little scared and that’s okay. It shows you’re taking the interview seriously. After all you’re one step closer to getting your first job and on the road to
There are different scenarios but the main problem is - there is a new Marketing Manager. New broom sweeps clean. Wants to start all over. It does not work. What went wrong?" T here are five basic concepts to understand before changing exhibit designs.
1) DO THE MARKETING PLAN BEFORE DESIGNING THE BOOTH….
Remember - Form Follows Function. Sometimes new managers come with great ideas, sometimes more time would have allowed a better integration of exhibit form with marketing message. Do a marketing plan for Each Show.
WHY? Because each show will draw different attendees with different expectations and you need to focus on the attendee, not your ego. All marketing messages must be integrated, so a new exhibit with an old message - or vice versa - is jarring to your audience.
2) NEVER DESIGN ANYTHING IN A VACUUM….
Let the folks who are going to work the booth have input. Experience on the floor is invaluable when upgrading or designing a new exhibit.
WHY? They know the problems with lack of storage space, lost keys, theft, crowded demo areas, poor lighting, off-message graphics, difficult set-up, and shipping disasters.
3) IT'S TOUGH TO BE A MISSIONARY….
Way-out designs may scare away prospects because you do not look like "their" type of company. Sure it’s fun to explode on the floor with something really fantastic, but unless the exhibit matches the image the attendee has of the company, unless it is on-message, then some potential clients will shy away.
WHY? There is a psychology to the trade show and attendees – whether first time or exp
Delegation is the buzzword when talking about workforce management solutions. Delegation is the process by which authority is granted to a subordinate by his superior. But for delegation of authority, organizations would remain forever small. Delegation is the only solution to cope with the increasing workload of managers as the organization grows.Because of the constraints of time and availability, a manager cannot perform all the tasks himself. The
1) DO THE MARKETING PLAN BEFORE DESIGNING THE BOOTH….
Remember - Form Follows Function. Sometimes new managers come with great ideas, sometimes more time would have allowed a better integration of exhibit form with marketing message. Do a marketing plan for Each Show.
WHY? Because each show will draw different attendees with different expectations and you need to focus on the attendee, not your ego. All marketing messages must be integrated, so a new exhibit with an old message - or vice versa - is jarring to your audience.
2) NEVER DESIGN ANYTHING IN A VACUUM….
Let the folks who are going to work the booth have input. Experience on the floor is invaluable when upgrading or designing a new exhibit.
WHY? They know the problems with lack of storage space, lost keys, theft, crowded demo areas, poor lighting, off-message graphics, difficult set-up, and shipping disasters.
3) IT'S TOUGH TO BE A MISSIONARY….
Way-out designs may scare away prospects because you do not look like "their" type of company. Sure it’s fun to explode on the floor with something really fantastic, but unless the exhibit matches the image the attendee has of the company, unless it is on-message, then some potential clients will shy away.
WHY? There is a psychology to the trade show and attendees – whether first time or ex
In Part 1 of this article we looked at how your employees could be brought to a level of good understanding of the hazards and how to overcome them. Part 2 looks at other aspects of your role as an employer in meeting the necessary requirements connected with your ‘duty of care'.Are you supervising your employees enough? This is not simply a matter of showing your face every so often, but ensuring that you meet with them regularly to discuss any iss
WHY? Because each show will draw different attendees with different expectations and you need to focus on the attendee, not your ego. All marketing messages must be integrated, so a new exhibit with an old message - or vice versa - is jarring to your audience.
2) NEVER DESIGN ANYTHING IN A VACUUM….
Let the folks who are going to work the booth have input. Experience on the floor is invaluable when upgrading or designing a new exhibit.
WHY? They know the problems with lack of storage space, lost keys, theft, crowded demo areas, poor lighting, off-message graphics, difficult set-up, and shipping disasters.
3) IT'S TOUGH TO BE A MISSIONARY….
Way-out designs may scare away prospects because you do not look like "their" type of company. Sure it’s fun to explode on the floor with something really fantastic, but unless the exhibit matches the image the attendee has of the company, unless it is on-message, then some potential clients will shy away.
WHY? There is a psychology to the trade show and attendees – whether first time or ex
A career in medicine can be extremely rewarding. As the population ages, there is a great demand for skilled nurses, doctors and other medical professionals. It is one of the fastest growing career fields today.If you are preparing for a career in a medical service field, you will first need to investigate the different training options available. There are a number of quality training programs and which one you select will depend on what type of med
WHY? They know the problems with lack of storage space, lost keys, theft, crowded demo areas, poor lighting, off-message graphics, difficult set-up, and shipping disasters.
3) IT'S TOUGH TO BE A MISSIONARY….
Way-out designs may scare away prospects because you do not look like "their" type of company. Sure it’s fun to explode on the floor with something really fantastic, but unless the exhibit matches the image the attendee has of the company, unless it is on-message, then some potential clients will shy away.
WHY? There is a psychology to the trade show and attendees – whether first time or ex
Why do we measure organisational performance? The first answers that pop into your head might be:* you can't manage what you don't measure* what you measure gets done* we have to be accountable* they have to be held accountable* they told us toThese aren't the answers to the question this article asks. The reasons why so many organisations - particularly high performing organisations - measure things are more authen
WHY? There is a psychology to the trade show and attendees – whether first time or experienced – come with desires of comfort. Trade shows are quick, intense and sometimes overwhelming in assaults on the senses. Attendees do not want to spend time and the psychic energy to figure out strange exhibits.
4) DO NOT USE AN EXHIBIT WITH A POOR FLOOR PLAN….
Have you ever been to an exhibit where entering was part of the mystery? Or where to go next, or the demo stations are in a secret place, or you just can’t find people to answer your questions? Never design an exhibit that is a maze or barrier to people.
WHY? Most people will not take time to figure out something new. They want the option to get in, get out or linger at their leisure. Note – the demo and conference areas require privacy. The most important aspect of a good exhibit is Good Signage. Clear. Easy to read and multi-lingual when to your advantage. Especially important in today's necessity for ADA and diversity awareness.
5) MAYBE IT'S NOT THE NEW DESIGN….
There are many reasons a new exhibit does not live up to dreams. One of the most obvious, yet overlooked, is the staff. Do you send the same folks? Are they tired, resentful, bored, boring? Enthusiasm - before and during the show - can overcome many design flaws.
WHY? You must view each show as a new show and that requires a new outlook each time. The fresher and better selected the staff, the better the message. The Center for Exhibition Industry Research
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