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Atricle Dump - Marketing Communications - Design and Style Basics
My friend Nancy was learning about her international callback service and exchanged e-mail with their office in Seattle.She still had unanswered questions and e-mailed them once again.The same person responded, suggesting that Nancy read the material they had sent. But Nancy had not received any materials, so there was nothing to read or study.Once again, Nancy e-mailed her questions to Seattle. This time she got an abrupt reply: ‘If you would read the material, you wouldn’t have to keep bothering me.’Nancy shot back, ‘I never received the material. And whatever happened to customer service?’The response from Seattle? ‘I’m not in Customer Service. I’m in Sales.’sign), size, and language (apt buzzwords). Traditionally, more upscale offers have uncluttered designs with plenty of white space while discount offers are just the opposite… y
Sponsorship certainly conjures up an image of enormous market reach but at a mighty high price. Some of the biggest events in the world reach a market of many, many millions of people. But that's at a level where only major players are able to participate.If you are looking for effective sponsorship at a price you can afford to pay, there are numerous opportunities. For instance, take a music store selling CDs and DVDs. With so much music pirating and free downloading available from the internet, it's not so easy to compete. But there are many music stores and chains around the world competing in this market and winning.Recently, I came across a small music store who are sponsoring th
Before beginning the designing process, it’s a good idea to outline your key message points. Understanding what you want your audience to hear or see first will guide content placement, size, color, etc.
Reflect your Prospects’ and Company’s Personality
It’s important to know your target market in the minutest detail… their wants, problems, needs, and interests. Your communication pieces, therefore, should reflect your understanding of your prospects’ personalities.
This can be accomplished in many ways such as choosing the right paper (size, weight, color), fonts (for example formal fonts for wedding invitations; ‘childlike’ fonts for a day care center sign), size, and language (apt buzzwords). Traditionally, more upscale offers have uncluttered designs with plenty of white space while discount offers are just the opposite… y
Your career can affect every area of happiness in your life, from your recreational options to your family-life, from your financial stability to your personal fulfillment. Yet so many of us fall into common traps that sabotage our careers and endanger our futures. Don’t let yourself fall prey to any of the self-destructive choices below:1. Ignoring your talents2. Living beyond your means3. Torching the trellises4. Not planning ahead5a. Choosing a profession you don't believe in5b. Choosing a profession you hate1. Ignoring your talents. So what if everyone told you being an engineer would make you more
Reflect your Prospects’ and Company’s Personality
It’s important to know your target market in the minutest detail… their wants, problems, needs, and interests. Your communication pieces, therefore, should reflect your understanding of your prospects’ personalities.
This can be accomplished in many ways such as choosing the right paper (size, weight, color), fonts (for example formal fonts for wedding invitations; ‘childlike’ fonts for a day care center sign), size, and language (apt buzzwords). Traditionally, more upscale offers have uncluttered designs with plenty of white space while discount offers are just the opposite… y
Has the Federal Trade Commission run amuck? Indeed it has, it has become a problematic bureaucracy. The Federal Trade Commission lacks free market thinking. I always assumed that half of the Federal Trade Commissions staff are attorneys and the other half are economists. I think I am surprised that the economists have allowed the attorneys to win the internal struggle. Apparently the FTC needs to ditch the symbol of the scales on their logo, because nothing could be further from the truth, that symbol and what it represents has nothing to do with the current trends at the FTC.The Federal Trade Commission needs to have a reading room, reading lists, which include economic theory, franchising
This can be accomplished in many ways such as choosing the right paper (size, weight, color), fonts (for example formal fonts for wedding invitations; ‘childlike’ fonts for a day care center sign), size, and language (apt buzzwords). Traditionally, more upscale offers have uncluttered designs with plenty of white space while discount offers are just the opposite… y
You can choose Your careerAre you one of the many people who don't feel pleasant with your current job or career? Have you worked in one career for many years, and found yourself burned out? Or do you feel that your life is not what it could be, because you can't take out your full potential in the job or career you are in? Changing careers and jobs is indeed an issue that concerns many of us. What's really amazing me is the fact that many people - myself included - are continuing in the same job or career year after year, even though they are sick and tired of it and really want to quit their jobs and start up with something else. I think this grounding is a part of human nature:
Rock & Roll ServiceMy husband and I are not regular church goers but on occasion attend - like this past Sunday. Once a year our local Anglican Church has a rock and roll service lead by our Reverend, a music-and-God-loving man, on lead guitar (accompanied by drums, bass, keyboards, and vocals). This Anglican Church is not a swinging New Age temple but rather steeped in the ancient, staid rituals of liturgy and communion each Sunday (and no, this is not a call for converts). So this past Sunday's service was in some ways a surprising divergence yet in another way, even with an electric rendition of traditional music the service and sermon remained very grounded in what is rig
Color
While excellent marketers understand that effective use of color is elusive, they follow a few fundamental rules.
As you probably expect, there is plenty of scientific research on all aspects of color… that is which ones are considered most attractive or eye-catching; what feelings certain colors inspire; or which colors are easiest to see. After sifting through the mounds of information the following tips were echoed repeatedly:
These four colors were symbols for the following:
• Red: action, emphasis, recall, excitement
• Yellow: happiness, sunshine, attention-getting
• Green: reassurance, security, stabi
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