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Ancient Warrior Secrets For The Modern Entrepreneur
The words you see onscreen trigger subconscious responses. Dark images penetrate your mind. Your heartbeat increases slightly. Your muscles tighten. Like a warrior advancing to combat, you prepare to engage with your market. Ready, aim, fire. You send an email! Everyday, military metaphors are projected across our computer screens. Guerrilla marketing. Market penetration. Global domination. Competitive intelligence and more. How do you approach your marketing, your business? At the end of the day, do you

forget to add your name and company name, if mentioned.

Calculating Your We-We Score

Now comes the moment of truth. First, total the sum of customer-focused words and self-focused words. Next, determine the percentage of customer-focused words is represented. Do this by dividing the total number of customer-focused words by the total sum of customer-focused words and self-focus

How To Find A Bakersfield Mold Removal Expert
Are you a Bakersfield resident who just recently learned that you have a mold problem? If you are, you will want to get it taken care of. Not only can some molds be dangerous to your health, but they can also be dangerous to your home. That is why if you know that you have mold in your home, you are advised to contact a Bakersfield mold removal expert.When it comes to contacting a Bakersfield mold removal expert, you may be wondering exactly how you can go about finding one, especially if this i

Does your mortgage marketing to real estate agents truly focus on them, or is it full of we-we? As proud as you may be of your marketing materials, most agents only care how much you can help solve their problems. If you want more agents to send you clients, your focus has to be on them.

With the words you use in your marketing messages, whether it be an advertisement, a postcard, a flyer or pages on your website, they determine how much focus is on the agent. Learn how to tell if your marketing talks mostly about agents or if you’re talking mostly about yourself.

Take the We-We Test

First, grab a piece of literature you use in your marketing, like a brochure, flyer or sales letter. Something with a couple paragraphs so you can truly measure the focus of your message. You’ll easily assess how much your message is full of we-we by measuring two types of words:

Agent-focused words

Self-focused words

It can be a painful discovery, but possibly the most important one when it comes to attracting more clients.

Total Number of Agent-Focused Words
Count how many times the words – “you”, “your”, and “yourself” appear and also include abbreviations like “you’ve” and “you’re” appear in the marketing piece. These words are what you consider being agent-focused.

Total Number of Self-Focused Words
Ok, here comes the scary part for many of us. Count all the words in the document that are self-focused, which includes – “I”, “me”, “my”, “mine”, “myself”, “our”, “us” and don’t forget to add your name and company name, if mentioned.

Calculating Your We-We Score

Ironically - Virtual Bookkeeping Jobs Are Numerous
Bookkeeping is a very profitable skill. It's no surprise every business needs a bookkeeper, so a good bookkeeper will rarely have trouble finding a conventional job. But did you know that virtual bookkeeping jobs are increasingly available and necessary?If you think about it, bookkeeping from home makes total sense. You will be hard pressed to find companies whose accounting systems are not computer-based. Every companies ultimate goal is to cut costs and increase profits. So in order

r pages on your website, they determine how much focus is on the agent. Learn how to tell if your marketing talks mostly about agents or if you’re talking mostly about yourself.

Take the We-We Test

Agent-focused words

Self-focused words

It can be a painful discovery, but possibly the most important one when it comes to attracting more clients.

Calculating Your We-We Score

3 Ways To Take Advantage With Manufacturing In China
Shenzhen, once comprising of mainly fishing villages now with many high rise residential apartments and multi-story factories was located somewhere in China, very near to HongKong, She was once exporting almost everything for the Christmas session shopping spree, from Christmas tree to the decorations wasn’t doing very well this year, mainly due to the increase raw materials (including electricity) and labor cost which had kept many buyers away. Not too long ago, Shenzhen boasted as the production hub of

our message. You’ll easily assess how much your message is full of we-we by measuring two types of words:

Agent-focused words

Self-focused words

It can be a painful discovery, but possibly the most important one when it comes to attracting more clients.

Calculating Your We-We Score

Tips To Succeed In Job Hunting
Graduation should be a time for rejoicing because a person has finally got the degree he has aspired and worked hard for several years. However, the lack of employment opportunities has made graduation a moment of truth. Graduation is in fact the start of a person's quest for the best job he can find considering his educational attainment, talent and work experience.A person who wants to find a good job should not just sit around and be complacent just because he already has a degree. Unless a p

“your”, and “yourself” appear and also include abbreviations like “you’ve” and “you’re” appear in the marketing piece. These words are what you consider being agent-focused.

Calculating Your We-We Score

Career Planning - Winning the Performance Review Game
Q. My performance review was disappointing, although I’ve had two promotions in the last four years. My boss said I needed to work on showing more leadership skills when I’m working on a team. When I try to pin him down for a discussion, he brushes me aside.A. As you move up the ladder, you’ll be expected to work on your own, with less and less feedback and direction.A lack of feedback can be a sign that you’re trusted and respected. You’re expected to read between the lines and interpre

forget to add your name and company name, if mentioned.

Calculating Your We-We Score

So for instance, if your total number of customer-focused words is 12 and the total sum of customer-focused words and self-focused words together equal 40, if you divide 12 by 40, you get a customer-focus rate of 30%.

Use a similar calculation for self-focused words. Divide the number of self-focused words by the total sum of customer-focused words and self-focused words. Or in the case of the example, 28 divided by 40. The self-focused rate is 70%.

If this was an accurate example of your brochure, it means you speak about yourself nearly 2 ? times as often as you speak about the agent. Obviously not very good, and if that were truly the case, begin immediately converting your message to be more customer-focused.

Which side of the scale is tipped greater, customer-focused or self-focused? If it’s toward customer-focused – congratulations – you really do focus on the agent! And on the other hand, if it’s not, like I said earlier, this could be your most important discovery about your marketing.

Convert from being Self-Focused to Agent-Focused

If you want to become more agent-focused there are some things you can do to improve your conversion. Start by doing a we-we test all your marketing materials, and be sure to account for the three most common mistakes with brochures.

Feature-Focused, Instead of Benefit-Driven

Filled with Jargon

No Differentiation from Competitors

Secondly, recognize that you’re in the service business, not the sales business. There’s a significant d

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If driving is something that you absolutely love to do, then why not consider a career where you get paid to do just that - drive. We've listed several careers where people actually pay you to drive.

When was the last time you did not pass a certain interview? Have you tried recalling what you told the interviewer that made him give you thumbs down? For job hunters, do you usually prepare what to answer for the undying questions that these companies ask their applicants?

It might be easy to take the first 3 steps and join a company. The actual work begins after that and sometimes the utmost challenge lies within you.

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