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Atricle Dump - Are You Missing Out on Free & Easy Marketing?
They’re everywhere. The bigger, the brighter, the bolder, and the tackier- the better. They’re red hats, and they’ve become a staple of the retail landscape over the course of the past few years thanks to the Red Hat Society. The Red Hat Society is the latest craze sweeping the over-50 female population with a single guiding purpose- to have fun. That includes bold purple dresses, big red hats, and social functions where the members meet and share the common joy of aging.With the Red Hat Society comes new retailer interest in hats. The Red Hat Society has basically created a market of hat collectors, seemingly overnight. But with everyone and their brother trying to c
The second way you can market for free is with your email signature.
Even if you don't have a web site, or if your web site address is not the same or similar to your business name, you can easily take advantage of this.
Set It Up Once ... Use It Everyday
Microsoft Outlook and Outlook Express (and probably other email software as well) offer a Signature option you can program so every email you send is signed off with a consistent signature.
Create Your Own Personal Signat
With the popularity and ease of use of desktop publishing, every employee can and usually creates and designs his/her own letters, presentations and virtually every document he o she needs to pass to a coworker, customer, etc. But the question is: Is everybody trained and capable of doing it in a manner that is aligned with the company’s image and goal? Is your business being consistent? or are you just another amateur?Coherency and harmony should always be present in all the information conveyed about your business. People learn by repetition. They have done so since they were born and they will continue the same way forever. Once they learn, they don’t have to “think” abo
What is it?
Sending email. How many email messages do you send in a day? I recently went back and counted the messages in my Sent folder. I use several email accounts, but in just one of them I found an average of 10-12 messages a day. That's 70-84 message per week!
Two Chances for Free Promotion
Did you realize every time you send out an email, you have two opportunities to market your business?
#1 With Your Email Address
Take a look at the email address you're using for business. Are you using an email address such as "crazyjane@yahoo.com" or "fitbodyhunk@hotmail.com"?
Okay, so I'm poking a bit of fun, but you'd be surprised at some of the email addresses I see. Granted some of them may be reserved for ezine subscriptions, but I also receive a lot of email from small business owners with these types of email addresses.
So what's wrong with this?
Well, for one, they are missing out on a free marketing opportunity. When you use an email address such as debbie@10stepmarketing.com you have the opportunity to get repeat exposure for your company name with every email you send out.
You Can Build Your Brand and Business
What, everyone you send email to already knows your business name? That's okay. It's good reinforcement. And it doesn't cost a dime, so why not do it? Plus, it presents a much more professional image. It says you are a real business. Even if you are sending out your emails while wearing your pajamas in your home office. :-)
Use Your Web Site Domain Email Addresses
Ideally your web site domain should be the same as your business name. And you web hosting should come with at least a handful of free email addresses. It's fairly easy to set up, but if you're not sure, check with your host. Odds are they've addressed it in their FAQs or online help.
#2 Use An Email Signature
The second way you can market for free is with your email signature.
Even if you don't have a web site, or if your web site address is not the same or similar to your business name, you can easily take advantage of this.
Set It Up Once ... Use It Everyday
Microsoft Outlook and Outlook Express (and probably other email software as well) offer a Signature option you can program so every email you send is signed off with a consistent signature.
Create Your Own Personal Signatu
I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. This time, however, the ad was soliciting a service which, I feel, requires a personal connection. The ad simply stated: “Affordable, Quality, Licensed, Day Care. Call XXX-XXXX”While I do not have children yet, I can only assume a responsible parent would look at this impersonal solicitation for their young children and laugh. Would you consider trusting this nameless, faceless, credit-less, organization with your children? Maybe some days this would be appealing, but realistic
#1 With Your Email Address
Take a look at the email address you're using for business. Are you using an email address such as "crazyjane@yahoo.com" or "fitbodyhunk@hotmail.com"?
Okay, so I'm poking a bit of fun, but you'd be surprised at some of the email addresses I see. Granted some of them may be reserved for ezine subscriptions, but I also receive a lot of email from small business owners with these types of email addresses.
So what's wrong with this?
Well, for one, they are missing out on a free marketing opportunity. When you use an email address such as debbie@10stepmarketing.com you have the opportunity to get repeat exposure for your company name with every email you send out.
You Can Build Your Brand and Business
What, everyone you send email to already knows your business name? That's okay. It's good reinforcement. And it doesn't cost a dime, so why not do it? Plus, it presents a much more professional image. It says you are a real business. Even if you are sending out your emails while wearing your pajamas in your home office. :-)
Use Your Web Site Domain Email Addresses
Ideally your web site domain should be the same as your business name. And you web hosting should come with at least a handful of free email addresses. It's fairly easy to set up, but if you're not sure, check with your host. Odds are they've addressed it in their FAQs or online help.
#2 Use An Email Signature
The second way you can market for free is with your email signature.
Even if you don't have a web site, or if your web site address is not the same or similar to your business name, you can easily take advantage of this.
Set It Up Once ... Use It Everyday
Microsoft Outlook and Outlook Express (and probably other email software as well) offer a Signature option you can program so every email you send is signed off with a consistent signature.
Create Your Own Personal Signat
Who will your potential customers call when they want what you sell? Are you the only one they can call, or do you have competition? Do they go to your website, or someone else's? What can you do to encourage these potential customers to choose you instead of your competition?All of those are important questions. And, unless yours is the only business in the world doing what you do, you've got competition. I'd be willing to bet that at least some of your competitors are reaching out, trying to convince your customers to do business with them. Whether your customers do or not will be the result of many factors, but there's a lot you can do to keep them coming to you.'s wrong with this?
Well, for one, they are missing out on a free marketing opportunity. When you use an email address such as debbie@10stepmarketing.com you have the opportunity to get repeat exposure for your company name with every email you send out.
You Can Build Your Brand and Business
What, everyone you send email to already knows your business name? That's okay. It's good reinforcement. And it doesn't cost a dime, so why not do it? Plus, it presents a much more professional image. It says you are a real business. Even if you are sending out your emails while wearing your pajamas in your home office. :-)
Use Your Web Site Domain Email Addresses
Ideally your web site domain should be the same as your business name. And you web hosting should come with at least a handful of free email addresses. It's fairly easy to set up, but if you're not sure, check with your host. Odds are they've addressed it in their FAQs or online help.
#2 Use An Email Signature
The second way you can market for free is with your email signature.
Even if you don't have a web site, or if your web site address is not the same or similar to your business name, you can easily take advantage of this.
Set It Up Once ... Use It Everyday
Microsoft Outlook and Outlook Express (and probably other email software as well) offer a Signature option you can program so every email you send is signed off with a consistent signature.
Create Your Own Personal Signat
The Rich Jerk is a more or less known internet marketer. According to all available information, it appears that until recently, this Rich Jerk was quite content keeping a low profile on the net and enjoying the fruits of his labor.Now that has all changed. From an anonymous internet marketing success, the Rich Jerk has trampled his way in and exploded on the scene, the "You can make tons of easy fast money on the internet" scene, that is.Although I can't comment just yet on the validity of the information contained in the ebook he is selling because haven't bought or read it yet, what I can tell you is that the Rich Jerk has beautifully orchestrated a massive tactic
Use Your Web Site Domain Email Addresses
Ideally your web site domain should be the same as your business name. And you web hosting should come with at least a handful of free email addresses. It's fairly easy to set up, but if you're not sure, check with your host. Odds are they've addressed it in their FAQs or online help.
#2 Use An Email Signature
The second way you can market for free is with your email signature.
Even if you don't have a web site, or if your web site address is not the same or similar to your business name, you can easily take advantage of this.
Set It Up Once ... Use It Everyday
Microsoft Outlook and Outlook Express (and probably other email software as well) offer a Signature option you can program so every email you send is signed off with a consistent signature.
Create Your Own Personal Signat
Make sure that your resume is up to date with your latest job experience and educational accomplishments. Have a friend or relative evaluate your resume to see if it is clear, consistent, and fairly represents your skills and experience.Is your resume in a high impact format?Be sure to do a spell check on your resume. Misspelled works can reflect negatively on you and diminish your prospects.Many companies have a form on their web sites for submitting electronic resumes. Have a version of your resume that you can cut and paste into submittal forms. Create one that doesn't have columns and indents as these do not work well when pasted into
The second way you can market for free is with your email signature.
Even if you don't have a web site, or if your web site address is not the same or similar to your business name, you can easily take advantage of this.
Set It Up Once ... Use It Everyday
Microsoft Outlook and Outlook Express (and probably other email software as well) offer a Signature option you can program so every email you send is signed off with a consistent signature.
Create Your Own Personal Signature
You will want to consider including some of the following information in your email signature. I wouldn't suggest including all of this information or your signature will be too long. Pick what's important to you, and include information that represents how you want people to contact you.
Your First and Last Name
Your Title (if appropriate)
Your Business Name
Your Tagline
Your Email Address
Your Web Site Address (include the http:// so it becomes a live link)
Your Phone Number
Your Fax Number
Your Snail Mail Address
An Invitation to Subscribe to Your E-newsletter, Ezine or
Receive a Free Report (or any other free information you provide)
Following is an example of the email signature I include on every email I send out:
Debbie LaChusa
The 10stepmarketing System
“If you can answer 10 questions, you can
successfully market your business!”
619-334-8590 phone
619-334-8591 fax
debbie@10stepmarketing.com
http://www.10stepmarketing.com
Subscribe to the free 10stepmarketing Ezine to receive weekly marketing how-to articles, low-cost marketing ideas, tips and advice at http://www.10stepmarketing.com
It Equals 70-80 Free Promos a Week!
By signing off all your emails with an email signature, you are constantly promoting your business. Plus your contact information is right there if someone wants to get in touch with you. They don't have to take the time to look up your phone number or web site address.
A good email signature also clearly communicates to people what your business is all about or what you do.
Who Knows Where Your Email May End Up?
You never know where one of your emails is going to end up. It may be forwarded to someone who could just become your next subscriber or client.
Build Web Site Traffic With Special Promos
You can also use your signature to build traffic for your web site by inviting people to visit your site to get a special repor
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