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    Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 4
    In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts.In this fourth article he wanted to know how to make his Sales Letters appear attractive and easy to read for the recipient…Question: OK, I understand about the relevance of the offer (see previous articles on Copywriting Questions Answered for a Business Owner) – how can I make the letter attractive and an easy read?AnswerThat depends on the way your letter is laid out. It can be appealing,
    ne we’ve probably already heard many times. “Knowledge is power when acted upon”. Much closer to reality by far I’d say. The only problem is it leaves a lot of room for interpretation of what action is. In fact, most failures in business and life are in the area of “how” we acted once we’ve decided to finally act.

    Once again, most people don’t act. They never even begin. Those who do only do so for a little while and in a half hearted manner at that. Then fewer still who do actually act consistently for long enough to see some results may not be acting in a manner that will ultimately bring results.

    This is exciting news! This distinc

    What Have You Asked Your Employees Lately?
    What Have You Asked Your Employees Lately?Do you remember when you were in school and you had a question but were afraid to ask?I remember on more than one occasion (it’s only taken me 20 years to admit it) sitting there with no clue about what was going on and thinking I was the only one. I didn’t want to say anything, because I didn’t want to appear to be dumb.The teachers always said:“If you have a question, ask it. Don’t be embarrassed, there are probably at least 3 other students with the same question.”Thinking back to my school
    Have you been sitting there right at the cusp of taking action on a particular project but still haven’t gotten started? How long has it been since you originally had the kernel of that new idea spring forth up until this point? Has it been a few hours, days, weeks or longer?

    If you’re like most people, it’s been longer -- much longer. In fact, most people never get over the hump of beginning. Even those of us who are involved in product production periodically have the procrastination problem when it comes to certain aspects of our business.

    What is it that makes us delay? We know we shouldn’t. We know that sitting around or avoiding the task at hand will not lead to the desired results we seek. There must be something going on with our thinking that isn’t quite right. What might this thing be?

    One of the key reasons for procrastination is the deep down belief that the task we’re about to undertake will not succeed. After all, if we believed that it would succeed, wouldn’t we be incredibly motivated to take action? I believe we would. I think we all do take action when we know the outcome will be successful.

    Take an example: If I know that I can earn X amount each day by just going to my job, and this is pretty much guaranteed even if putting in the minimum, will I continue to go to my job? Yes, more than likely. This is the dreaded “Not uncomfortable enough to change” syndrome. But I keep doing it because I’ve proven to myself from experience that it works; at least it works satisfactorily enough.

    We also get caught up in the “Preparation Syndrome”. We’ve all heard of it, and some of us have different names for it, such as: Analysis of paralysis; thinking too much; or overanalyzing, etc. But it is a daily rut many land in despite their objective knowledge of its reality and the benefit of staying away from it. Once again, why is this?

    Knowledge is an interesting distinction in itself, but most people do not separate knowledge from action adequately enough. Simply having the knowledge of facts has proven insufficient to achieve results throughout history. The sooner we all convince ourselves that simply having knowledge is adequate to obtain results, the sooner we each as individuals will be able to move on to the next logical conclusion and increase our chances of success.

    So I say, “Knowledge is NOT power”. I’ve decided this for myself long ago. Perhaps you have now also done the same.

    So what is it? What is “knowledge”? Simply, it is a prerequisite to power and results.

    So our next logical conclusion leads us to one we’ve probably already heard many times. “Knowledge is power when acted upon”. Much closer to reality by far I’d say. The only problem is it leaves a lot of room for interpretation of what action is. In fact, most failures in business and life are in the area of “how” we acted once we’ve decided to finally act.

    Once again, most people don’t act. They never even begin. Those who do only do so for a little while and in a half hearted manner at that. Then fewer still who do actually act consistently for long enough to see some results may not be acting in a manner that will ultimately bring results.

    This is exciting news! This distinct

    Don't Let December Debt Haunt Your New Year Resolutions
    One of the top New Years resolutions for Canadians is to get out of debt and to better manage their money. Currently, consumer debt is at an all time high and many people are still paying off their credit cards from last Christmas.As we all know, accumulating December debt is a bad way to end the year. In the back of our minds, we know our stress will be worse in January when we must face the stack of bills that we can't pay off.According to the experts at Consolidated Credit Counseling Service of Canada the first step is to take a look at your credit situat
    the task at hand will not lead to the desired results we seek. There must be something going on with our thinking that isn’t quite right. What might this thing be?

    One of the key reasons for procrastination is the deep down belief that the task we’re about to undertake will not succeed. After all, if we believed that it would succeed, wouldn’t we be incredibly motivated to take action? I believe we would. I think we all do take action when we know the outcome will be successful.

    Take an example: If I know that I can earn X amount each day by just going to my job, and this is pretty much guaranteed even if putting in the minimum, will I continue to go to my job? Yes, more than likely. This is the dreaded “Not uncomfortable enough to change” syndrome. But I keep doing it because I’ve proven to myself from experience that it works; at least it works satisfactorily enough.

    We also get caught up in the “Preparation Syndrome”. We’ve all heard of it, and some of us have different names for it, such as: Analysis of paralysis; thinking too much; or overanalyzing, etc. But it is a daily rut many land in despite their objective knowledge of its reality and the benefit of staying away from it. Once again, why is this?

    Knowledge is an interesting distinction in itself, but most people do not separate knowledge from action adequately enough. Simply having the knowledge of facts has proven insufficient to achieve results throughout history. The sooner we all convince ourselves that simply having knowledge is adequate to obtain results, the sooner we each as individuals will be able to move on to the next logical conclusion and increase our chances of success.

    So I say, “Knowledge is NOT power”. I’ve decided this for myself long ago. Perhaps you have now also done the same.

    So what is it? What is “knowledge”? Simply, it is a prerequisite to power and results.

    So our next logical conclusion leads us to one we’ve probably already heard many times. “Knowledge is power when acted upon”. Much closer to reality by far I’d say. The only problem is it leaves a lot of room for interpretation of what action is. In fact, most failures in business and life are in the area of “how” we acted once we’ve decided to finally act.

    Once again, most people don’t act. They never even begin. Those who do only do so for a little while and in a half hearted manner at that. Then fewer still who do actually act consistently for long enough to see some results may not be acting in a manner that will ultimately bring results.

    This is exciting news! This distinc

    The Truth about Coconut Oil
    The claim that coconut oil is bad for you has been widely disproved in many scientific studies and journals. Unfortunately, this perception is still around.The tropical oils, especially coconut oil, were very popular in the US food industry prior to World War II. However, this all changed in the 1950s even though it had been known for nearly a century that coconut oil is more nutritious than other oils.Over many decades coconut oil received bad publicity due to its saturated fat content. The US is the largest exporter of soybeans, which is used to produce veg
    I continue to go to my job? Yes, more than likely. This is the dreaded “Not uncomfortable enough to change” syndrome. But I keep doing it because I’ve proven to myself from experience that it works; at least it works satisfactorily enough.

    We also get caught up in the “Preparation Syndrome”. We’ve all heard of it, and some of us have different names for it, such as: Analysis of paralysis; thinking too much; or overanalyzing, etc. But it is a daily rut many land in despite their objective knowledge of its reality and the benefit of staying away from it. Once again, why is this?

    Knowledge is an interesting distinction in itself, but most people do not separate knowledge from action adequately enough. Simply having the knowledge of facts has proven insufficient to achieve results throughout history. The sooner we all convince ourselves that simply having knowledge is adequate to obtain results, the sooner we each as individuals will be able to move on to the next logical conclusion and increase our chances of success.

    So I say, “Knowledge is NOT power”. I’ve decided this for myself long ago. Perhaps you have now also done the same.

    So what is it? What is “knowledge”? Simply, it is a prerequisite to power and results.

    So our next logical conclusion leads us to one we’ve probably already heard many times. “Knowledge is power when acted upon”. Much closer to reality by far I’d say. The only problem is it leaves a lot of room for interpretation of what action is. In fact, most failures in business and life are in the area of “how” we acted once we’ve decided to finally act.

    Once again, most people don’t act. They never even begin. Those who do only do so for a little while and in a half hearted manner at that. Then fewer still who do actually act consistently for long enough to see some results may not be acting in a manner that will ultimately bring results.

    This is exciting news! This distinc

    Lance Rants on Middle East Nation Regime Change
    Some say that the United States cannot and should not dictate political policies in other nations. Many are somewhat upset when the United States calls for regime change, especially in the Middle East where the culture is so different in many of the countries.Yet we cannot allow Radical Fundamental Leadership in such a strategic asset region to head Nation States, which sponsor International Terrorists. Especially if they are literally “Dead Set” on producing nuclear weapons, therefore. Iran must be the next Middle Eastern Country to remove their radical regime. We
    t people do not separate knowledge from action adequately enough. Simply having the knowledge of facts has proven insufficient to achieve results throughout history. The sooner we all convince ourselves that simply having knowledge is adequate to obtain results, the sooner we each as individuals will be able to move on to the next logical conclusion and increase our chances of success.

    So I say, “Knowledge is NOT power”. I’ve decided this for myself long ago. Perhaps you have now also done the same.

    So what is it? What is “knowledge”? Simply, it is a prerequisite to power and results.

    So our next logical conclusion leads us to one we’ve probably already heard many times. “Knowledge is power when acted upon”. Much closer to reality by far I’d say. The only problem is it leaves a lot of room for interpretation of what action is. In fact, most failures in business and life are in the area of “how” we acted once we’ve decided to finally act.

    Once again, most people don’t act. They never even begin. Those who do only do so for a little while and in a half hearted manner at that. Then fewer still who do actually act consistently for long enough to see some results may not be acting in a manner that will ultimately bring results.

    This is exciting news! This distinc

    Best Affiliate Program Opportunity Business Model
    The best affiliate program opportunity business model is already being used by many smart online entrepreneurs to rake in hundreds of thousands of dollars, and not annually at that. These are the sort of figures that some affiliates are comfortably and quietly achieving on a monthly basis.This best affiliate program opportunity business model is really very simple. You start off by creating a web site or blog site, next you focus all your attention and resources on driving as much targeted traffic as possible to this site. It is important that you have Google Adsens
    ne we’ve probably already heard many times. “Knowledge is power when acted upon”. Much closer to reality by far I’d say. The only problem is it leaves a lot of room for interpretation of what action is. In fact, most failures in business and life are in the area of “how” we acted once we’ve decided to finally act.

    Once again, most people don’t act. They never even begin. Those who do only do so for a little while and in a half hearted manner at that. Then fewer still who do actually act consistently for long enough to see some results may not be acting in a manner that will ultimately bring results.

    This is exciting news! This distinction is actually meant to encourage you to understand that if you wish to see results long term, the first step on that journey is to get over that first hump of beginning as soon as possible. The sooner you do, the sooner you will begin to inculcate the habit of action and can move on to the second phase of consistency. Most individuals will still not be acting in effective ways for lack of experience, but this is fine! This is a time period when creating the habit and skills are more important than the actual results of that action.

    And this is the exciting message here within. Get over that hump. Learn to build at least one habit that will benefit you long term and will eventually bring true rewards. Pick something and begin. Then continue. You’ll enjoy the progress you can naturally make each day much more than trying to continue thinking and planning and not making progress. I can assure you of that.

    There is of course much ground to cover with regards to what I alluded to before concerning people still not acting in a manner that brings results, but we all bring results in accord with our level of expertise, and sitting and thinking ‘about’ something is not the same as doing and learning from the activity.

    Start now. You’ll be over your hump as soon as you do.

    © Copyright 2006 David Marcotte all rights reserved

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