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  • Atricle Dump - The YOU Factor

    Business Process Reengineering: The Turbo Organization
    Driving a turbo-powered sports car is an exciting experience. Step on the gas pedal zero to sixty in a few seconds. Maneuvering through traffic.... downshift, accelerate past others, upshift....gone. Curves coming up?....downshift...corner..... accelerate. You notice the r
    f life were like that, you wouldn't need a VISA card. - Visa

    You're in good hands with Allstate – Allstate Insurance

    Sanka...Everything You Love About Coffee - S

    Use Email Marketing To Keep Customers Buzzing About Your Business
    The other day my radio show cohost, Paul Finley, mentioned that he had received an email from his dentist. The point of the email was to let Paul know that his office would be closed for a week and included instructions on what to do in case of a dental emergency.Obvi
    I don’t mean you, I mean the YOU that is your client.

    Let’s examine memorable tag lines in advertising.

    You deserve a break today. - McDonalds

    Do you eat the red ones last? – Smarties

    You’ve always got time for Tim Horton’s – Tim Horton’s

    For all you do, this Bud's for you – Budweiser

    Let your fingers do the walking – Yellow Pages

    We never stop working for you - Verizon Wireless

    Now You're Playing With Power! – Nintendo

    You give us 22 minutes, we'll give you the world – WINS Radio

    Do you have the bunny inside? – Energizer

    Your Potential. Our Passion. – Microsoft

    VISA ~ It's everywhere you want to be – VISA

    If life were like that, you wouldn't need a VISA card. - Visa

    You're in good hands with Allstate – Allstate Insurance

    Sanka...Everything You Love About Coffee - Sa

    Beginner's Guide for Developing a Fundraising Plan
    Though fundraising is a thrilling social activity, it can also be a strenuous task with its problems in seeking grants, and subsequently using those funds for charitable work. A plan well executed is a plan that is strong in its makeup. Thus planning to develop a fundraising
    he red ones last? – Smarties

    You’ve always got time for Tim Horton’s – Tim Horton’s

    For all you do, this Bud's for you – Budweiser

    Let your fingers do the walking – Yellow Pages

    We never stop working for you - Verizon Wireless

    Now You're Playing With Power! – Nintendo

    You give us 22 minutes, we'll give you the world – WINS Radio

    Do you have the bunny inside? – Energizer

    Your Potential. Our Passion. – Microsoft

    VISA ~ It's everywhere you want to be – VISA

    If life were like that, you wouldn't need a VISA card. - Visa

    You're in good hands with Allstate – Allstate Insurance

    Sanka...Everything You Love About Coffee - S

    Create a Dream Office You Will Love
    All business owners create their niche in the world of free enterprise. They plant their steak in the American dream; however, the basics are the same for everyone. You must have advertising, you must take care of your bookkeeping, and you must acknowledge you employee’s ne
    walking – Yellow Pages

    We never stop working for you - Verizon Wireless

    Now You're Playing With Power! – Nintendo

    You give us 22 minutes, we'll give you the world – WINS Radio

    Do you have the bunny inside? – Energizer

    Your Potential. Our Passion. – Microsoft

    VISA ~ It's everywhere you want to be – VISA

    If life were like that, you wouldn't need a VISA card. - Visa

    You're in good hands with Allstate – Allstate Insurance

    Sanka...Everything You Love About Coffee - S

    Seniors - Beware
    Several years ago, before I joined the Senior age bracket myself, I worked in a hospital business office. There I became aware of the problems seniors were having relative to their insurance. Listening to their conversations I realized their problems were not limited to ins
    world – WINS Radio

    Do you have the bunny inside? – Energizer

    Your Potential. Our Passion. – Microsoft

    VISA ~ It's everywhere you want to be – VISA

    If life were like that, you wouldn't need a VISA card. - Visa

    You're in good hands with Allstate – Allstate Insurance

    Sanka...Everything You Love About Coffee - S

    Brand: Recognizing Brand Specific Niche Marketing
    Niche Marketing reveals specific products to an identifiable group of people. However, the value comes when a niche recognizes your specific brand. When your Brand is recognized by a specific niche, you don’t have to waste money promoting to that market. They pre-market your
    f life were like that, you wouldn't need a VISA card. - Visa

    You're in good hands with Allstate – Allstate Insurance

    Sanka...Everything You Love About Coffee - Sanka

    Have you had your Weetabix. – Weetabix

    There are thousands of tag lines for well known products that use this one word to create a connection, afterall who are you more interested in than YOU!

    If it works for the big guys chance are it will work for you. Why would you want to talk about yourself in your marketing and advertising materials instead of your customer? They aren't really interested in you.

    Advertising and marketing is not the place for ego and posturing. Attract the interest of your prospective customer and they will ask for more information.

    At some point in your life you have opened your door to a saleperson or sat next to someone on a p

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