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Atricle Dump - Is It Time To Revisit Your Marketing Strategy?
Learn Your PROTOCOLS
IntroductionStudies have shown that large numbers of organisations aim to introduce some form of structured change or improvement programme each year (in some studies this can be as high as 60-70% of all organisations), but few of these programmes will achieve changes that are sustainable. Many of the change programmes invested in by organisations across a wide range of sectors will actually end up costing more than they deliver in the way of improvements, although they may appear for a short time to have delivered some improvement or even provide a ‘st
spent this past year just tryIntroductionStudies have shown that large numbers of organisations aim to introduce some form of structured change or improvement programme each year (in some studies this can be as high as 60-70% of all organisations), but few of these programmes will achieve changes that are sustainable. Many of the change programmes invested in by organisations across a wide range of sectors will actually end up costing more than they deliver in the way of improvements, although they may appear for a short time to have delivered some improvement or even provide a ‘st
Preaching to the Converted: Keeping the Conversion Process Going
Does the conversion process end at the point of sale? Those of us in service industries realize that the conversion process is ongoing as we have to ensure customer satisfaction in order to continue to get repeat business. But even for those in retail or selling products of some sort, the conversation may be the end of one sales process, but it should also be the beginning of another.In the service industry, once you've got a client, he or she is yours to lose. That means that unless you screw something up, they'll remain as a client for as long as there is a
Small & Mid Sized Business owners, have you revisited your marketing strategy lately? Your Marketing ROI? Some of you have spent this past year just tryiDoes the conversion process end at the point of sale? Those of us in service industries realize that the conversion process is ongoing as we have to ensure customer satisfaction in order to continue to get repeat business. But even for those in retail or selling products of some sort, the conversation may be the end of one sales process, but it should also be the beginning of another.In the service industry, once you've got a client, he or she is yours to lose. That means that unless you screw something up, they'll remain as a client for as long as there is a
What Irritates You?
I just finished reading a powerful book The Profitable Power of Purpose in which the author Ian Percy (www.IanPercy.com) states “If your customers were not irritated, they would not even be your customers.” How true it is! In 1978, I ran an ad in a New York City newspaper, “Organizing consultant can help you make better use of time and space” and launched a 25+ year business which is still going strong. Obviously there were, and still are lots of people irritated about their lack of time and space, because now th
ers, have you revisited your marketing strategy lately? Your Marketing ROI? Some of you have spent this past year just tryI just finished reading a powerful book The Profitable Power of Purpose in which the author Ian Percy (www.IanPercy.com) states “If your customers were not irritated, they would not even be your customers.” How true it is! In 1978, I ran an ad in a New York City newspaper, “Organizing consultant can help you make better use of time and space” and launched a 25+ year business which is still going strong. Obviously there were, and still are lots of people irritated about their lack of time and space, because now th
All Included?
Are your systems all-inclusive? Employees trained to handle guests with special needs? Is the restaurant designed to make it easy for these guests to visit and be comfortable? How many sales are you losing because these guests know it is difficult for them in your restaurant, and never even come in the door?First, ensure your staff understands how to provide great service to everyone. These basics include:- Offering to carry food to the table for expectant mothers, parents with children in their arms, guests on crutches, using walkers, etc. Common
rketing strategy lately? Your Marketing ROI? Some of you have spent this past year just tryAre your systems all-inclusive? Employees trained to handle guests with special needs? Is the restaurant designed to make it easy for these guests to visit and be comfortable? How many sales are you losing because these guests know it is difficult for them in your restaurant, and never even come in the door?First, ensure your staff understands how to provide great service to everyone. These basics include:- Offering to carry food to the table for expectant mothers, parents with children in their arms, guests on crutches, using walkers, etc. Common
Here are the Reasons Why You Should Build A Website for Your Medical Practice Office
The internet is now one of the best sources of information. This article is about why you must consider building a website for your medical practice office.(1) Patient can easily download the following forms through your website:New Patient’s InformationFinancial Policy for New PatientsSelf-Assessment (pain issues, current health conditions etc) before coming in to the office for a follow up visit(2) List all Insurance plans you accept. Listing down all insurances and plans that you accept is very useful to your incom
Marketing ROI? Some of you have spent this past year just tryThe internet is now one of the best sources of information. This article is about why you must consider building a website for your medical practice office.(1) Patient can easily download the following forms through your website:New Patient’s InformationFinancial Policy for New PatientsSelf-Assessment (pain issues, current health conditions etc) before coming in to the office for a follow up visit(2) List all Insurance plans you accept. Listing down all insurances and plans that you accept is very useful to your incom
Change
PEOPLE - The most obvious reason we see a faster rate of change is because we are producing a lot more people and people cause change. People make things - they come up with new ideas - they compete for scarce resources. Whatever sorts of things people do, we'll see it happening more and faster.TECHNOLOGY - Since technology is a product of the human race, we can expect the rate of technological change and advancement to follow the trends of our population growth. It has been stated that over 80% of the world's technological advances have occu
spent this past year just trying to get by—maintaining the web site, sending out occasional press releases, attending various networking events. Yes, yo
PEOPLE - The most obvious reason we see a faster rate of change is because we are producing a lot more people and people cause change. People make things - they come up with new ideas - they compete for scarce resources. Whatever sorts of things people do, we'll see it happening more and faster.TECHNOLOGY - Since technology is a product of the human race, we can expect the rate of technological change and advancement to follow the trends of our population growth. It has been stated that over 80% of the world's technological advances have occu
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