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Atricle Dump - 4 Ways to Get a Prospect's Attention Fast
Does the signage in your company make people do a double take? Do they look back to see what it says? Does it spark curiosity in the viewer? What I am asking is; does your company have a signage double-take strategy to capture the mind and attention of your future customers? Well if your answer is know then you need think a little bit about how to change that. You see in my company our signage does compel the viewer to take another look and to ask the question, what is that? And your co
After hearing Daniel Pink speak about his new book A Whole New Mind: Moving from the Information Age to the Conceptual Age for the fourth time, I finally read it cover to cover (less than a day). I finally got what he's talking about when he says jobs that are high touch are here to stay. That is, jobs that builds relationships between business and client whether it's B2B or B2C. To that end, he advocates that we incorporate more storytelling into our relationships, that we make a point
This illustrates a major obstacle you need to overcome before you can successfully promote your product or service. You have to capture a prospective customer's attention in the first few seconds or your sales message will be ignored. This is especially important on the Internet where a visitor ca
You could be generating 50% to 100% more sales with your marketing. How? By working with basic human nature to convert more of your prospects to customers.Each week 100 or 1000 people visit your web site or read your small business marketing materials but only a handful of those are contacting you. You can double the number of people who buy your products and services and double your profits.The biggest mistake made by small business owners is that they treat marketing as
This illustrates a major obstacle you need to overcome before you can successfully promote your product or service. You have to capture a prospective customer's attention in the first few seconds or your sales message will be ignored. This is especially important on the Internet where a visitor c
Do your donation request letters lack a protagonist? The most compelling appeal letters feature a man or a woman, a boy or a girl, that captures the donor’s attention and makes the appeal human, moving and profitable.The most memorable novels, movies and television shows feature strong protagonists. The protagonist in a drama or story is the leading actor, the principal character. Some examples:BOOKS The Hobbit: Bilbo Baggins. Moby Dick: Ishmael.
In real estate, the expression is "location, location, location." In business, the expression is "image, image, image." However business owners, entrepreneurs and home-based offices are missing the "image" of a more expansive company size by using their own voices on general company messages and voicemail greetings. If you are attempting to get projects and assignments with larger organizations and corporations, the sound of your own or one of your employee's voices on the company gr
People considering hosting conferences need to analyze a multitude of different factors when looking for an appropriate city in which to hold their conference. Not all of those factors will be directly related to the conference, but will be just as important in motivating people to attend the conference. One of the greatest challengers for conference holders can be persuading people to attend the conference since there is very little reason to hold a conference that no one is willing to
Here are 4 proven techniques you can use to quickly capture a prospect's attention.
1. Make a Dramatic Statement
Did you ever write a headline for an ad, web page or other sales message? You probably used a dramatic statement. It's the most obvious way to get someone's
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