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Atricle Dump - Do You Make These 5 Common Marketing Mistakes?
Though Asia and the Orient are considered to be West of North America, they long ago acquired the descriptive term, The Far East. Without going into a lot of deep research, my guess is that since England, in it’s colonial expansion centuries ago, had many ships sailing to those areas, the concept of Far East made sense. They got there by sailing around the tip of South Africa, proceeding east from there. And by sail, that must have indeed se
Mistake #3 – Not Stressing Uniqueness
Most successful businesses or professional services are built around a USP, or unique selling proposition. It might be reliable post-purchase service, super-fast delivery, c
Think about the people you help in your business. Where do they congregate, where can you find them? For instance, I work with small business owners who want to get more clients. A place this group frequently visits is bank offices to take care of financial transactions and to discuss specific issues with banking officers.Every time I visit a bank I sit in the waiting area and read one of my brochures. When an officer is ready for me, I place my broch
Gone are the days where you could open up shop, hang out a sign, and people would beat a path to your door. It just doesn’t work like that any more (if it ever did). No, these days you’ve got to find a way to ‘get the word’ out, and that’s all a part of marketing.
Advertising is often the most common way this is achieved – after all, many people think that advertising is marketing, and it’s not – it’s just one part of it.
Mistake #1 – Confusing Advertising With Marketing
Marketing is all about marshalling your available resources to assist in the sales process. After all, nothing happens until someone makes a sale. Marketing is about influencing the buying decision at all points of influence and contact. It covers the way the phone is answered to the way your washrooms look and smell. If you’re not thinking about marketing in this fashion you’re leaving the door wide open for your competitors to slip in and steal your customers away.
Mistake #2 – Running Institutional or Brand Building Adverts
You’ve seen the ads – “XYZ Automotive Service & Repair. The Best Service In Town!” These adverts are a sheer waste of money because they don’t direct the reader, viewer or listener toward any intelligent action or buying decision. More over they immediately cause the prospect to say things like “yeah, sure!”, or “so what!”
Advertising serves one purpose and one purpose only – to sell stuff. Anything else is either vanity, folly or both. Ads are like ‘silent’ sales people – evaluate adverts with the same eye you’d use when evaluating a sales person and you’ll see the difference.
Direct response style advertising on the other hand makes a complete case for the company, product or service. It overcomes sales objections. It answers all major questions. And it promises results, backing up the promise with a risk-free warranty or money-back guarantee. Direct response style advertising works.
Mistake #3 – Not Stressing Uniqueness
Most successful businesses or professional services are built around a USP, or unique selling proposition. It might be reliable post-purchase service, super-fast delivery, c
A personal SWOT analysis is a powerful technique that can be used when seeking a career change (or indeed any other personal change in your life). Linked to a strong and powerful goal, it can enable you to take advantage of your skills, talents and abilities to take your career to the next level.SWOT stands for:Strengths Weaknesses Opportunities ThreatsCompleting a SWOT AnalysisTo complete a SWOT ana
Advertising is often the most common way this is achieved – after all, many people think that advertising is marketing, and it’s not – it’s just one part of it.
Mistake #1 – Confusing Advertising With Marketing
Marketing is all about marshalling your available resources to assist in the sales process. After all, nothing happens until someone makes a sale. Marketing is about influencing the buying decision at all points of influence and contact. It covers the way the phone is answered to the way your washrooms look and smell. If you’re not thinking about marketing in this fashion you’re leaving the door wide open for your competitors to slip in and steal your customers away.
Mistake #2 – Running Institutional or Brand Building Adverts
You’ve seen the ads – “XYZ Automotive Service & Repair. The Best Service In Town!” These adverts are a sheer waste of money because they don’t direct the reader, viewer or listener toward any intelligent action or buying decision. More over they immediately cause the prospect to say things like “yeah, sure!”, or “so what!”
Advertising serves one purpose and one purpose only – to sell stuff. Anything else is either vanity, folly or both. Ads are like ‘silent’ sales people – evaluate adverts with the same eye you’d use when evaluating a sales person and you’ll see the difference.
Direct response style advertising on the other hand makes a complete case for the company, product or service. It overcomes sales objections. It answers all major questions. And it promises results, backing up the promise with a risk-free warranty or money-back guarantee. Direct response style advertising works.
Mistake #3 – Not Stressing Uniqueness
Most successful businesses or professional services are built around a USP, or unique selling proposition. It might be reliable post-purchase service, super-fast delivery, c
Coastal Vacations is one of the most popular home businesses available. Many people will pay thousands of dollars to join this amazing company. Now however, there has been a new sales center entry level package released for those who do not have the funds to join the Coastal Vacations business, but would like to work their way up through the new entry level product.The Sales Center entry level membership has a lot of exciting things to offer. With
Mistake #2 – Running Institutional or Brand Building Adverts
You’ve seen the ads – “XYZ Automotive Service & Repair. The Best Service In Town!” These adverts are a sheer waste of money because they don’t direct the reader, viewer or listener toward any intelligent action or buying decision. More over they immediately cause the prospect to say things like “yeah, sure!”, or “so what!”
Advertising serves one purpose and one purpose only – to sell stuff. Anything else is either vanity, folly or both. Ads are like ‘silent’ sales people – evaluate adverts with the same eye you’d use when evaluating a sales person and you’ll see the difference.
Direct response style advertising on the other hand makes a complete case for the company, product or service. It overcomes sales objections. It answers all major questions. And it promises results, backing up the promise with a risk-free warranty or money-back guarantee. Direct response style advertising works.
Mistake #3 – Not Stressing Uniqueness
Most successful businesses or professional services are built around a USP, or unique selling proposition. It might be reliable post-purchase service, super-fast delivery, c
How many times have you been handed a business card and immeadetly got a negative impression on the person who handed you the card and the business they represent?All too often, small business owners tend to skip investing in getting a decent business card designed by professional corporate identity designers. They either go for the ready made solutions that most online printers offer today or use templates that come with either MS Word, MS Publisher
Advertising serves one purpose and one purpose only – to sell stuff. Anything else is either vanity, folly or both. Ads are like ‘silent’ sales people – evaluate adverts with the same eye you’d use when evaluating a sales person and you’ll see the difference.
Direct response style advertising on the other hand makes a complete case for the company, product or service. It overcomes sales objections. It answers all major questions. And it promises results, backing up the promise with a risk-free warranty or money-back guarantee. Direct response style advertising works.
Mistake #3 – Not Stressing Uniqueness
Most successful businesses or professional services are built around a USP, or unique selling proposition. It might be reliable post-purchase service, super-fast delivery, c
Have you ever wanted to fire your boss? I’ve never known anybody who didn’t want to at least once a year. I’ve worked with lots of people who wanted to once a day!I believe you SHOULD fire your boss. That doesn’t mean quitting your job.You have a choice in your work life. You can work for you, or you can work only to make somebody else rich. I recommend the first one.No matter who signs your paycheck, you can work for you. All that means
Mistake #3 – Not Stressing Uniqueness
Most successful businesses or professional services are built around a USP, or unique selling proposition. It might be reliable post-purchase service, super-fast delivery, convenient hours or a combination of things. Think about what it is that sets your business apart from the rest and then make your USP the engine that drives all your marketing and advertising efforts.
The next time you see your competitor’s adverts; see if you can identify their USP. Take note: if you can’t identify your own USP, you can be certain your customers can’t either!
Mistake #4 – Targeting The Wrong Prospects
Always send your sales messages to the people who are your primary prospects – and ignore the rest. You can’t be all things to all people and attempting this makes you nothing to everyone.
If you wish to reach people over 45, for example, your ad’s headline should say something like “If you’re 45 or over…” And make certain all your headlines and ads are specific and targeted to your ideal prospect – avoid abstractions.
Mistake #5 – Failing To Test
Finally, if you don’t test prices, headlines, offers, advertising copy, and all your verbal and non-verbal sales messages, you’ll never know what the market wants, or what it will pay. You’re just guessing – which can be financially disastrous.
Marketing is a process not an outcome. Eliminate these 5 marketing mistakes from your business and you’ll see positive results – guaranteed!
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