our hold on your customers or clients, begin to clap for them. And clapping in this sense is figurative, not necessarily with your hands. It is marketing clap.

Does marketing clap differ from hand clapping? Not really. It is just that the actions are different, but the motive is the same. Hand clapping is when you hit your open palms together several times to show appreciation, approval, or enjoyment over some activity, game, performance, or demonstration.

Hand clapping is an action that

Does it make sense to clap for your customers? It does not, you answer. You may be right, for the conventional way is for an audience to clap for a speaker, preacher, performer, artiste, player, or marketing professional making a presentation.

Can this be reversed? Yes it can, and whoever pioneers it will certainly blaze the trail for a new communications order that can bring profitable results. And it means that in these hard times, it certainly makes business sense to clap for your audience, especially your customers, so that you can sell more. That may sound odd but it is a different kind of sound, the sound of wisdom and common sense. But how do you rationalize this? You ask again. Let us begin from the fundamentals.

I have always advised marketing professionals to go against conventional practice and begin to clap for their customers. Doing so would be unusual but that is what will guarantee unusual results in the unusual marketplace now. Why? Because the dynamics of the global economy have become very unusual, and so have the players, regulators, customers expectations, and competitor strategies. To get and hold the attention of your clients, customers, you have to clap for them so that you can prosper.

You no longer have to wait for your audience to clap for you, no matter your spectacular marketing performance. Begin to clap for them to show appreciation and maintain their loyalty. If they clap for you for impressing them, clap louder for them in return so that you can sell more. Sometime ago, the banking industry in Nigeria was jittery over a fake list of distressed banks that was circulating. No one knew the origin of that list but it was an unusual competitive strategy which the Central Bank of Nigeria frowned at, branding it de -marketing. And so, if market forces become unusual, why don’t you adopt unusual marketing strategies that are not illegal to consolidate your hold on consumers, increase market share, and improve bottom line. You want to tighten your hold on your customers or clients, begin to clap for them. And clapping in this sense is figurative, not necessarily with your hands. It is marketing clap.

Does marketing clap differ from hand clapping? Not really. It is just that the actions are different, but the motive is the same. Hand clapping is when you hit your open palms together several times to show appreciation, approval, or enjoyment over some activity, game, performance, or demonstration.

Hand clapping is an action that

especially your customers, so that you can sell more. That may sound odd but it is a different kind of sound, the sound of wisdom and common sense. But how do you rationalize this? You ask again. Let us begin from the fundamentals.

I have always advised marketing professionals to go against conventional practice and begin to clap for their customers. Doing so would be unusual but that is what will guarantee unusual results in the unusual marketplace now. Why? Because the dynamics of the global economy have become very unusual, and so have the players, regulators, customers expectations, and competitor strategies. To get and hold the attention of your clients, customers, you have to clap for them so that you can prosper.

You no longer have to wait for your audience to clap for you, no matter your spectacular marketing performance. Begin to clap for them to show appreciation and maintain their loyalty. If they clap for you for impressing them, clap louder for them in return so that you can sell more. Sometime ago, the banking industry in Nigeria was jittery over a fake list of distressed banks that was circulating. No one knew the origin of that list but it was an unusual competitive strategy which the Central Bank of Nigeria frowned at, branding it de -marketing. And so, if market forces become unusual, why don’t you adopt unusual marketing strategies that are not illegal to consolidate your hold on consumers, increase market share, and improve bottom line. You want to tighten your hold on your customers or clients, begin to clap for them. And clapping in this sense is figurative, not necessarily with your hands. It is marketing clap.

Does marketing clap differ from hand clapping? Not really. It is just that the actions are different, but the motive is the same. Hand clapping is when you hit your open palms together several times to show appreciation, approval, or enjoyment over some activity, game, performance, or demonstration.

Hand clapping is an action that

economy have become very unusual, and so have the players, regulators, customers expectations, and competitor strategies. To get and hold the attention of your clients, customers, you have to clap for them so that you can prosper.

You no longer have to wait for your audience to clap for you, no matter your spectacular marketing performance. Begin to clap for them to show appreciation and maintain their loyalty. If they clap for you for impressing them, clap louder for them in return so that you can sell more. Sometime ago, the banking industry in Nigeria was jittery over a fake list of distressed banks that was circulating. No one knew the origin of that list but it was an unusual competitive strategy which the Central Bank of Nigeria frowned at, branding it de -marketing. And so, if market forces become unusual, why don’t you adopt unusual marketing strategies that are not illegal to consolidate your hold on consumers, increase market share, and improve bottom line. You want to tighten your hold on your customers or clients, begin to clap for them. And clapping in this sense is figurative, not necessarily with your hands. It is marketing clap.

Does marketing clap differ from hand clapping? Not really. It is just that the actions are different, but the motive is the same. Hand clapping is when you hit your open palms together several times to show appreciation, approval, or enjoyment over some activity, game, performance, or demonstration.

Hand clapping is an action that

can sell more. Sometime ago, the banking industry in Nigeria was jittery over a fake list of distressed banks that was circulating. No one knew the origin of that list but it was an unusual competitive strategy which the Central Bank of Nigeria frowned at, branding it de -marketing. And so, if market forces become unusual, why don’t you adopt unusual marketing strategies that are not illegal to consolidate your hold on consumers, increase market share, and improve bottom line. You want to tighten your hold on your customers or clients, begin to clap for them. And clapping in this sense is figurative, not necessarily with your hands. It is marketing clap.

Does marketing clap differ from hand clapping? Not really. It is just that the actions are different, but the motive is the same. Hand clapping is when you hit your open palms together several times to show appreciation, approval, or enjoyment over some activity, game, performance, or demonstration.

Hand clapping is an action that

our hold on your customers or clients, begin to clap for them. And clapping in this sense is figurative, not necessarily with your hands. It is marketing clap.

Does marketing clap differ from hand clapping? Not really. It is just that the actions are different, but the motive is the same. Hand clapping is when you hit your open palms together several times to show appreciation, approval, or enjoyment over some activity, game, performance, or demonstration.

Hand clapping is an action that communicates a message that you are pleased. And it is spontaneous and done repeatedly in quick succession. That means that you hardly clap for something you do not approve of. And you cannot clap with one hand.

Watch the person who claps. She smiles, her eyes beaming with delight. In many cases it is accompanied by loud cheering and ovation. The result is a contented person, spectator, or participant expressing delight with clapping of hands and a beaming face.

Clapping is an expression of delight, a thank-you action, a friendly gesture, and an indication of welcome, support, and encouragement. Above all, it is an action that says, I value you, I encourage you, you are excellent, you have done well, please keep it up.

In soccer, when spectators at a stadium clap and roar, they are appreciating good play. And when they cheer their team, they are encouraging the players to play better and score goals. The message is clear: You have to clap to prosper.

Cheering is a step ahead of clapping and both actions show the nature of your audience. When your audience claps for you, they are spectators that appreciate you. But when they cheer, they become your supporters. So the challenge for you as a business owner, CEO, or a marketing professional is to clap for your customers/clients and motivate them to become your supporters. They are the audience you need in these unusual times to remain competitive and to prosper.

Spectators differ from supporters. The former stand by you when the going is good; when you are doing well, winning, and getting results. But the fact of life and business is that you may not win always. That is when they abandon you and switch loyalty to your competitors until you get your act together.

Not so for supporters. They stand by you always in the best and worst of times. They can even strengthen their support by forming a Supporters Club. Where you go, they go. Where you stay, they stay. When your performance drops, they cheer even lo