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  • Atricle Dump - Service Marketers; How's Your Packaging?

    Make Business Mailing Lists Work For Your Business
    In marketing any business, the most important task to undertake is to identify who is most likely to buy your product. Business Mailing Lists help in this respect. Business Mailing Lists contain the names and addresses of individuals who, according to their profiles, are most likely to buy your product.These lists are invaluable to any business organization. Without one such list, marketers would have to grope in the dark and build up a prospective list of clients one by one. But how does one use Business Mailing Lists? And where do you get these mailing lists?First of all, a mailing list is a collection
    ll your technical expertise won’t mean diddly if you wear a tie dye t-shirt and striped bell bottoms to your first client meeting. “Al
    Blogging for Candidates 101: Nuts and Bolts
    A “blog” is simply an internet (web) log. Blogs are created for personal or professional use. They may promote a product or service, or merely serve as a personal online journal. There are currently just over four million blogs today, with a new blog born every seven seconds.The problem of cocooning candidatesToday, we work and live in an era of heightened cynicism and secrecy. Isn’t it much harder than it used to be to call into a company and attempt to speak with a candidate by telephone? Central voice mail systems have grown more sophisticated and guarded. And even when recruiters are able to fin
    When a shopper picks up a product in a store, what’s the first thing they notice? The packaging, right? The same holds true for someone buying a service.

    Yet instead of a folded carton with colorful graphics, you are the packaging for your service business. Intangible points of contact, including your clothes, your briefcase, maybe even your breath, all burn a lasting image in your buyer’s mind.

    Here are some of the more common packaging elements all service marketers should pay attention to:

    Your clothes

    All your technical expertise won’t mean diddly if you wear a tie dye t-shirt and striped bell bottoms to your first client meeting. “Alw

    Local Advertising - The Biggest Mistakes
    When it comes to small business marketing and advertising, I am amazed at how many local advertisers squander their money. I wish I had the money they wasted. I'd be a rich man.Let's talk about your typical retailer with 1 - 5 locations.One of the biggest problems I've seen is that most retailers have no idea of which media to use when running a campaign. In fact, some don't even know WHY they are running a campaign.They know they should advertise, but they don't really know what they are trying to accomplish.Let's clarify the TOP 10 obvious reasons you should advertise.
    e buying a service.

    Yet instead of a folded carton with colorful graphics, you are the packaging for your service business. Intangible points of contact, including your clothes, your briefcase, maybe even your breath, all burn a lasting image in your buyer’s mind.

    Here are some of the more common packaging elements all service marketers should pay attention to:

    Your clothes

    All your technical expertise won’t mean diddly if you wear a tie dye t-shirt and striped bell bottoms to your first client meeting. “Al

    Become a Creative Fundraising Professional
    There are so many creative people in this world, and if you happen to be one of them you just might be suited for a lucrative career as a fundraising professional. Fundraising is a big money business both in the corporate world and private sector. Creativity is one of the key ingredients to success in today’s competitive world of fundraisers. The best fundraising professionals are people who are continually think of new innovative ideas for raising money.It’s Time to Get OrganizedThe first key to being a successful fundraising professional is to have a very detailed filing system. You will need to keep
    ngible points of contact, including your clothes, your briefcase, maybe even your breath, all burn a lasting image in your buyer’s mind.

    Here are some of the more common packaging elements all service marketers should pay attention to:

    Your clothes

    All your technical expertise won’t mean diddly if you wear a tie dye t-shirt and striped bell bottoms to your first client meeting. “Al

    Good Technology Starts With Specific Goals
    New technology is hitting the market and existing technology is being refurbished and applied to the legal industry every day. Whether you need to reduce HR expenses, increase collections or stimulate client generation, chances are some form of technology will play a big part in any firm initiative.Some basic considerations when evaluating technology options include:Security/Confidentiality ~ If a website or representative does not mention it, move along!End User Friendliness ~ Implementation frustrations and training costs are reduced when end user instructions are clear. Look for more t
    d.

    Here are some of the more common packaging elements all service marketers should pay attention to:

    Your clothes

    All your technical expertise won’t mean diddly if you wear a tie dye t-shirt and striped bell bottoms to your first client meeting. “Al

    How To Grow Your Micro-Business
    If you want to grow your micro-business (defined as a business with fewer than five employees), you might consider some of the findings of a survey by Statistics Canada.1. The FindingsAccording to "Growth Determinants of Micro-Businesses in Canada" (Evangelia Papadaki and Bassima Chami, Small Business Policy Branch, Industry Canada), the survey by Statistics Canada revealed the following:Micro-businesses get much of their advice from family, friends, customers and suppliers. Accountants are more commonly consulted for business advice than lawyers and bankers.Completion of hi
    ll your technical expertise won’t mean diddly if you wear a tie dye t-shirt and striped bell bottoms to your first client meeting. “Always dress better than you need to,” says Sue Morem, author of How to Gain the Professional Edge; Achieve the Personal and Professional Image You Want. “Even when dealing with a casual company, remember you are not a part of that company; you’re an outsider.” If you’re not sure what to wear, find a personal shopping consultant.

    Briefcase

    I’ve seen people use briefcases that looked like they carried the first batch of Pony Express mail. Resist the temptation to use that briefcase Uncle Joe bought you at Wal-Mart and inst

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