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Atricle Dump - Ten Easy Marketing Tasks You Can Do NOW
"We're not going to that stupid meeting! They'll just feed us more BS." That was the overwhelming sentiment at a recent workshop I conducted for a worldwide company doing around $8 billion is sales. It was one colossal problem they had on their hands.You see about a year ago now the folks from the parent company came in and surprised even the VPGM of this division with
4. Pay attention to the marketing messages all around you. See if you can pick out the WIIFM (What's In It For Me?) and call-to-action (what they want you to do). Practice thinking like a marketer.
5. If you manage others who perform y
The key to achieving substantially more sales and wealth is to Franchise Your Business the correct way. Franchising can be a very intimidating and pricey process. Franchisors can spend hundreds of thousands of dollars, and then fail because they lack the proper structure and systems necessary to succeed - nobody showed them. The solution is to break the process down i
1. Listen to (and write down!) the questions your clients ask. They're clues to the problems you can help them solve. They're also topics for your next article, talk and e-newsletter. Don't invent this stuff - just listen!
2. Plan and write out your next sales conversation. Got a meeting next week with a hot prospect? Write down the words you will use to find out who the decision makers are, what the budget is, the scope of their problem, and how you'll ask them to take next steps. If you have no idea how to do this, send me an email and I'll help you think through it.
3. Read a marketing article. Most non-marketers don't go out of their way to read about marketing. A painless way to stay motivated, though, is to read one new article every week. Start here: http://www.turningpointemarketing.com/Free_Resources/Articles.html
4. Pay attention to the marketing messages all around you. See if you can pick out the WIIFM (What's In It For Me?) and call-to-action (what they want you to do). Practice thinking like a marketer.
5. If you manage others who perform yo
A brochure can be an effective way to sell your product or service. So it’s important to take the time to maximize the impact of your brochure to catch the eye of potential customers. If you follow these 7 steps, you are on your way to a winning brochure.1. Keep it Simple Do not be tempted to created an overly complicated cover…simplicity is the
2. Plan and write out your next sales conversation. Got a meeting next week with a hot prospect? Write down the words you will use to find out who the decision makers are, what the budget is, the scope of their problem, and how you'll ask them to take next steps. If you have no idea how to do this, send me an email and I'll help you think through it.
3. Read a marketing article. Most non-marketers don't go out of their way to read about marketing. A painless way to stay motivated, though, is to read one new article every week. Start here: http://www.turningpointemarketing.com/Free_Resources/Articles.html
4. Pay attention to the marketing messages all around you. See if you can pick out the WIIFM (What's In It For Me?) and call-to-action (what they want you to do). Practice thinking like a marketer.
5. If you manage others who perform y
Looking for a job? Whether you are chaging careers, been fired or let go, a victum of downsizing, whatever, looking for a job can be a daunting task. Where do you begin?First, decide if you want to stay in your previous field or totally change careers and go down another path. If you have been unhappy and losing your preious job felt like a burden lifted off your should
3. Read a marketing article. Most non-marketers don't go out of their way to read about marketing. A painless way to stay motivated, though, is to read one new article every week. Start here: http://www.turningpointemarketing.com/Free_Resources/Articles.html
4. Pay attention to the marketing messages all around you. See if you can pick out the WIIFM (What's In It For Me?) and call-to-action (what they want you to do). Practice thinking like a marketer.
5. If you manage others who perform y
Every business is a risk and a home based business is no different. The advantage of setting up a home based business is you can do it on a meager capital, thus making the risk lesser.While a home based business can be rewarding emotionally and financially, it can also bring challenges and frustrations to the businessman. A home based businessman may have more time in
3. Read a marketing article. Most non-marketers don't go out of their way to read about marketing. A painless way to stay motivated, though, is to read one new article every week. Start here: http://www.turningpointemarketing.com/Free_Resources/Articles.html
4. Pay attention to the marketing messages all around you. See if you can pick out the WIIFM (What's In It For Me?) and call-to-action (what they want you to do). Practice thinking like a marketer.
5. If you manage others who perform y
It is my opinion that men and women start to become great when they begin to listen to their inner voice, their intuition.When you begin to use it regularly and systematically, there is virtually nothing that you can not accomplish.You may experience your intuition as a gut feeling, as an inner sense of what is right and wrong for you.Sometimes
4. Pay attention to the marketing messages all around you. See if you can pick out the WIIFM (What's In It For Me?) and call-to-action (what they want you to do). Practice thinking like a marketer.
5. If you manage others who perform your client work, visit a client with your employee to show interest. This keeps you fresh and demonstrates your commitment to the client. It also shows the client that there's more to your organization than their sole point of contact.
6. Give a copy of this article to your staff and ask them to come to the next staff meeting prepared to talk about the ideas that this generates. Ask people to commit to one new task. Have them give a progress report at the next meeting. Rinse, repeat.
7. Draft a 3 or 4-question survey to do short, conversational telephone interviews with your target audience to find out what they struggle with...what's on their wish list...what they want from you. Do NOT ask them if they want to buy anything from you. This is a relationship-building task, NOT a sales call. That comes much later. Ask others you work with to pick two clients or prospects and call them. Compare notes and discuss your findings.
8. Think of small solutions that you can offer to important problems. Or small solutions t
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