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Atricle Dump - 4 Easy Ways to Get Free Marketing Exposure
Characteristics of DepreciationDepreciation has the following characteristics:(1) Depreciation is charged in case of fixed assets only, e.g., Building, Plant and Machinery, Furniture 'etc. There is no question of depreciation in case of current assets-such as Stock, Debtors, Bills Receivable etc.(2) Depreciation causes perpetual, gradual and continuous fall in the value of asset(3) Depreciation occurs till the last day of the estimated working life of asset(4) Depreciation occurs on account of use of
Second, it allows people the opportunity to get to know you and/or your services. And with a service business, where clients are buying “you” (that really is what they are buying when they purchase your services) it is crucial that they understand the services you provide and that they get to know you. People like working with people they like. Given the choice between hiring two people with the same
When looking at a Customer Service organization, it’s hard sometimes to sort through all of the dynamics involved to get down to the areas you can work with to get the best results in the shortest amount of time.One way to narrow the choices down is to work with the 3 P’s.Perception, Procedure and Personnel.It’s important to make sure you are working with Trends in an organization, not one time incidents. One time incidents are generally the result of long term deficiencies somewhere in the Organization. They bubble to the surfac
Following are four ways I've used to create great results at little or no cost.
1) Share Your Knowledge.
If you have specialized knowledge or expertise related to your business, think of ways to share that knowledge. Consider writing a regular column for a website or publication that targets the same customers you target. Become a regular contributor to a magazine or radio or TV program.
2) Package Your Knowledge.
Package and distribute your knowledge in the form of an Ezine, Newsletter or Special Report. Build your contact list and distribute this valuable information on a regular basis. Use this as an opportunity to market your products and services and be sure to Include special offers or bonuses to recipients who act by a certain date.
3) Do Seminars or Presentations.
Do you offer a professional or personal service? Consider booking yourself for speaking engagements where you can provide valuable information in your area of expertise to groups of people. Make sure the groups are representative of the types of customers or clients you believe are most likely to benefit from your services. This tactic serves several marketing purposes.
First, it gets you out in front of your prospects. In marketing this is called “generating awareness” and it is the first step toward making a sale.
Second, it allows people the opportunity to get to know you and/or your services. And with a service business, where clients are buying “you” (that really is what they are buying when they purchase your services) it is crucial that they understand the services you provide and that they get to know you. People like working with people they like. Given the choice between hiring two people with the same s
One idea a lot of marketers have never tried is writing articles for trade publications.If your business serves a particular industry group, chances are that industry has at least one trade magazine that needs good articles to publish.This is one more reason to target a niche in your marketing efforts. Everything seems to go so much more smoothly when you zero in on a group of potential clients who all have similar needs.The easiest way to find these trade publications is to go to your local library and look through the Handboo
1) Share Your Knowledge.
If you have specialized knowledge or expertise related to your business, think of ways to share that knowledge. Consider writing a regular column for a website or publication that targets the same customers you target. Become a regular contributor to a magazine or radio or TV program.
2) Package Your Knowledge.
Package and distribute your knowledge in the form of an Ezine, Newsletter or Special Report. Build your contact list and distribute this valuable information on a regular basis. Use this as an opportunity to market your products and services and be sure to Include special offers or bonuses to recipients who act by a certain date.
3) Do Seminars or Presentations.
Do you offer a professional or personal service? Consider booking yourself for speaking engagements where you can provide valuable information in your area of expertise to groups of people. Make sure the groups are representative of the types of customers or clients you believe are most likely to benefit from your services. This tactic serves several marketing purposes.
First, it gets you out in front of your prospects. In marketing this is called “generating awareness” and it is the first step toward making a sale.
Second, it allows people the opportunity to get to know you and/or your services. And with a service business, where clients are buying “you” (that really is what they are buying when they purchase your services) it is crucial that they understand the services you provide and that they get to know you. People like working with people they like. Given the choice between hiring two people with the same
It was early evening late in March, 2004 when my office telephone rang. When I picked up the receiver it was a young man with whom I was involved in times past in network marketing businesses. I knew by instinct why he was 1calling me, and I didn't want any part of another network marketing business. I had failed often enough, but my mother raised me right, and I didn't hang up on him.I was only half listening to him when he said his product was liquid. That made me sit up and take notice. I absolutely did not like liquids. As a child
3) Do Seminars or Presentations.
Do you offer a professional or personal service? Consider booking yourself for speaking engagements where you can provide valuable information in your area of expertise to groups of people. Make sure the groups are representative of the types of customers or clients you believe are most likely to benefit from your services. This tactic serves several marketing purposes.
First, it gets you out in front of your prospects. In marketing this is called “generating awareness” and it is the first step toward making a sale.
Second, it allows people the opportunity to get to know you and/or your services. And with a service business, where clients are buying “you” (that really is what they are buying when they purchase your services) it is crucial that they understand the services you provide and that they get to know you. People like working with people they like. Given the choice between hiring two people with the same
If you've done much job searching, you may have worked with a recruiter at one time or another. Maybe your experience was terrific and you found the job of your dreams, or maybe the recruiter treated you like a commodity to be shopped to the highest bidder.On March 13 I held a joint teleconference with Joe Centrella of Resource Options Inc., one of the premier recruiting and placement firms in the Boston Area. You can hear a recording of the conference here. The official topic of the teleconference was, "What Do Recuiters Do For You", but as it
First, it gets you out in front of your prospects. In marketing this is called “generating awareness” and it is the first step toward making a sale.
Second, it allows people the opportunity to get to know you and/or your services. And with a service business, where clients are buying “you” (that really is what they are buying when they purchase your services) it is crucial that they understand the services you provide and that they get to know you. People like working with people they like. Given the choice between hiring two people with the same
The first business of any business is to make a profit...Plain and simple!Think about it...Regardless of what kind of business it is, regardless of whether it's selling a product or a service, regardless of whether it's doing business online or offline, if a business isn't making a profit it doesn't have any reason to exist, does it?However...Profit alone isn't enough.*How* a profit is made has far more to do with the ultimate success or failure of a business than the profit itself.You see...In or
Second, it allows people the opportunity to get to know you and/or your services. And with a service business, where clients are buying “you” (that really is what they are buying when they purchase your services) it is crucial that they understand the services you provide and that they get to know you. People like working with people they like. Given the choice between hiring two people with the same skills and services, most people will choose the person they like or feel the best chemistry with.
Make sure to give attendees a special offer on your products or services at the end of your presentation. Give the offer a deadline to create urgency for them to take advantage of the offer on the spot.
4) Give Something Away.
Find a way to give away samples of your products or services. Is there an association or group meeting or any other event that is looking for donations to be given away as door prizes?
Why not donate a package of your services or products? You will gain exposure (a free advertisement by the group leader) among the entire group when your package is either auctioned off, or announced and given away in front of everyone. You are also giving the person who wins the package the chance to sample your products or services at no risk.
You could further leverage this marketing by offering the “winner” an incentive to refer others to you. The “winner” might also be a great person to provide feedback to you, or a testimonial regarding how they felt about your product or service, that you can use in future marketing.
Yes, there may be a hard cost associated with the product you are giving away, or a “time” cost associated with the time you are donating, however when you weigh that cost against the number of people who are being exposed to your products or services, usually it is well worth it. And it certainly is cheap (and usually more effective!) in comparison to buying an ad.
My advice is to incorporate this sort of activity into your operational budget and simply consider it a cost of doing business.
There are all kinds of ways to generate exposure of your products a
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