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Atricle Dump - The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility
Our most powerful instinct is to avoid customer complaints, but they may be the best thing that happens to your business. Here’s why...Marketing research shows that only 1 out 50 unhappy customers take the time to complain... to you. They are likely to let 11 of their friends in on the fact that they are unhappy, but don’t feel comfortable letting you know. What happens to the 49 unhappy customers who don’t complain? Besides griping to 11 friends and family members, they’ll just change products or places of business.Complaining Customers Are A BonusLet’s forget about the fact that complaining customers aren’t always p
4. Host a Game Night.
Are you an investment advisor?
Customer Relationship Management CRM is a way to identify, acquire, and retain customers, a business' greatest asset. Research has shown that companies that create satisfied, loyal customers have more repeat business, lower customer-acquisition costs, and stronger brand value—all of which translates into better financial performance.Even though research shows that Customer Relationship Management CRM initiatives have shown little success, a recent poll shows that 35 percent of executives surveyed said their organizations will launch Customer Relationship Management CRM initiatives this year.The present scenario of companies
1. Celebrate the Wacky World Holidays with your Clients and/or Customers.
Did you know that August 17 is Number 2 pencil day? Send your clients Number 2 pencils with your name and logo embossed on the pencils. What about Homemade Pudding Day on September 19? Send your clients and customers your favorite pudding recipe, and invite them to your business to sample a “taste.” If you are the owner of a toy store or a children’s clothing company, you may want to set aside November 18 to celebrate Micky Mouse’s Birthday. Creative marketing is the future of big business, and celebrating offbeat holidays will allow your customers and clients to experience something unusual and will set you apart from your competition. For a list of non-traditional holidays, visit www.earthcalendar.net.
2. Add a Company Mascot to your Business.
With the help of a few very clever cows, Chick-fil-A's unaided brand awareness has grown 81 percent, and its sales have increased nearly 120 percent since the mascot was added to the team in 1995. This attention-grabbing ploy, encouraging folks to "Eat Mor Chikin" has helped make this Atlanta-based company the third largest quick-service chicken restaurant company in the United States.
3. Throw a Gala for Hair Stylists in your Community.
What do hair stylists do while they are working their magic? They TALK! By throwing a memorable event for the hair stylists in your community, you can reach thousands of potential clients through fantastic word of mouth. Host a breakfast, lunch, or dinner and roll out the red carpet for this crowd, and watch new customers and clients flock to your place of business.
4. Host a Game Night.
Are you an investment advisor?
The other day, I called one of our very good clients who has a brick and mortar store, excellent mail order business, superb telemarketing organization, and a top notch web site. They don’t have a retail store in my area, so I usually order on line or call them. I order from them for a number of reasons: * They are a very good client of ours. * Their products are superb. * Their service is almost always at the Make-You-Happy level . But even the best service businesses fall short and that’s why we need to be consistent and persistent in reinforcing Make-You-Happy Customer Service in our bus
2. Add a Company Mascot to your Business.
With the help of a few very clever cows, Chick-fil-A's unaided brand awareness has grown 81 percent, and its sales have increased nearly 120 percent since the mascot was added to the team in 1995. This attention-grabbing ploy, encouraging folks to "Eat Mor Chikin" has helped make this Atlanta-based company the third largest quick-service chicken restaurant company in the United States.
3. Throw a Gala for Hair Stylists in your Community.
What do hair stylists do while they are working their magic? They TALK! By throwing a memorable event for the hair stylists in your community, you can reach thousands of potential clients through fantastic word of mouth. Host a breakfast, lunch, or dinner and roll out the red carpet for this crowd, and watch new customers and clients flock to your place of business.
4. Host a Game Night.
Are you an investment advisor?
Name your most valuable company asset: Inventory? Equipment? Employees? If you've got customers, your number one asset is your customer list. That's because the fastest way to grow your business exponentially is to squeeze every drop of profits from customers you already have using database marketing.Take this 10-point true/false quiz to see if you possess the habits of an effective database marketer. Give yourself 1 point for each "true" answer:1. I collect complete contact information (name, address, phone numbers, email address) on every customer and new inquirer2. I keep all my contacts in a single database (in
2. Add a Company Mascot to your Business.
With the help of a few very clever cows, Chick-fil-A's unaided brand awareness has grown 81 percent, and its sales have increased nearly 120 percent since the mascot was added to the team in 1995. This attention-grabbing ploy, encouraging folks to "Eat Mor Chikin" has helped make this Atlanta-based company the third largest quick-service chicken restaurant company in the United States.
3. Throw a Gala for Hair Stylists in your Community.
What do hair stylists do while they are working their magic? They TALK! By throwing a memorable event for the hair stylists in your community, you can reach thousands of potential clients through fantastic word of mouth. Host a breakfast, lunch, or dinner and roll out the red carpet for this crowd, and watch new customers and clients flock to your place of business.
4. Host a Game Night.
Are you an investment advisor?
Implementing a bar-coding system can be difficult without the care and discipline any serious undertaking requires. That means preparing yourself and your staff for the job at hand and setting aside the time to properly implement the barcode systems that will become an integral part of your overall business information system.When designing any business process it's always best to start out with a plan that outlines the steps involved. To start, your team needs to develop a list of requirements. Requirements are statements that define the action or result you want the system to do for you.To find your requirements ask yourse
3. Throw a Gala for Hair Stylists in your Community.
What do hair stylists do while they are working their magic? They TALK! By throwing a memorable event for the hair stylists in your community, you can reach thousands of potential clients through fantastic word of mouth. Host a breakfast, lunch, or dinner and roll out the red carpet for this crowd, and watch new customers and clients flock to your place of business.
4. Host a Game Night.
Are you an investment advisor?
How would you like to have the same marketing power that major cash-rich corporations have enjoyed for most of the past century?How would you like to be able to appeal to people in your market for a fraction of the cost of “big league” radio, television and even newspaper advertising?How would you like to see “David” level good ol’ “Goliath’s” marketing playing field so you can play on it too?It’s called the democratizing of marketingTM, and it’s time has arrived.The Internet and its advancing technology are significantly changing the way marketers reach consumers. In most cases, the cost to use these ne
4. Host a Game Night.
Are you an investment advisor? Host a game night using the game “Cash Flow.” Are you a Life Coach? Throw a party and play the game LIFE. Are you a cat groomer? How about a Cat-Opoly Night? For travel agents, try the game Route 66, taking your guests on a road trip across the country. Playing board games can create a rich and wonderful opportunity for interaction with potential customers, which can allow them to get to know you in a fun and non-threatening way and can create an opportunity for building rock solid strategic alliances.
5. Host a “Big Brain” Week-End.
Want to learn from the experts? Borrow experts one time per year to develop a cutting-edge marketing plan for your company by hosting a “Big Brain” Week-End. If you cannot afford a full marketing staff, you can borrow key experts for a quarterly brainstorming session which can enhance product and service ideas for your company quickly. You can pay a small per diem and travel expenses and pick the brains of 6-8 people who really know their stuff.
6. Sponsor a Night Light Golf Tournament (a golf tournament held in the evening after the sun sets.)
This grassroots approach can land you accounts, customers, and an amazing amount of visibility. Short on funds? Invite ten strategic alliance partners to help cover the costs. This collaborative effort will triple your visibility.
7. Put Yourself in the Dunking Booth!
Carnivals and festivals are great fun for the entire family, and one of the hottest attractions at these events is The Dunking Booth. By volunteering to be the person “dunked,” you will have all eyes on you, and folks wi
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