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Atricle Dump - The Marketing Secret Every Child Knows
If you've ever held a brainstorming session to come up with new product names, you know that it is usually not hard to get people to attend. In fact, such meetings generally start off with a lot of enthusiasm and elation. This quickly fades though as the cold reality sets in. Naming a new product is really difficult.Naming a product is about as close as you can get to having a root canal without going to the denti
2. The second group is your house prospect list (prospects you have caused to inquire about your products and/or services through your own marketing efforts).
This group of people is interested in your service but hasn't made the decision to
You've got the itch to change jobs. This might be a good time to make the move.The Wall Street Journal has just reported, "Job-seekers from rank-and-file workers to senior executives are preparing their resumes for what may be the strongest fall hiring season in years.""Before you jump to a new job, be certain you have good, sound reasons for wanting to make a change," advises Ramon Greenwood, senior
Mom, Mom, Mom, Mom, can I have an ice cream? Can I, Can I, Can I, Can I? Please, Please, Please, Please. I'll be good for a whole year. I promise. Just give me a dollar. I won't ask again for a long time. Pleaseeeeee!
Regular, repeated mailings are the way to create big predictable results. When you mail every 30 days for a year you will cause a dramatic growth in your business.
People respond to repetition. If you are a parent you know how hard it is to refuse repeated requests for an ice cream or a desperately wanted toy.
If you are not a parent, I'm sure you remember asking, even begging for a toy, a treat or permission to stay up past your bedtime, until your parents finally gave in. Your customers and prospective customers are similar. They need to be asked repeatedly too.
Who You Should Ask.
You should be asking 3 groups of people to do one of 3 things:
1. The first group is your house customer list (your own list of existing customers).
You should be asking your existing customers repeatedly to contact you about some offer you make to them for your products and services.
A clear offer with an easy way to contact you should be made, like:
“We will give you 5000 full color postcards for $389, simply give us a call at 800-628-1804 to set up getting your postcards.”
Or some other offer you reasonably believe they will be interested in based on your personal knowledge of them and preferably based on their actual previous buying behavior.
2. The second group is your house prospect list (prospects you have caused to inquire about your products and/or services through your own marketing efforts).
This group of people is interested in your service but hasn't made the decision to
Depending on who you talk to, positioning is a marketing phrase that has many different meanings to many different marketers. I define positioning as how the customer maps your product in their minds versus comparable products that are available to them.Let me explain this further.In the car market (now bear in mind I’m in Australia so some of these brands may or may not be familiar to you but I’ll do my be
People respond to repetition. If you are a parent you know how hard it is to refuse repeated requests for an ice cream or a desperately wanted toy.
If you are not a parent, I'm sure you remember asking, even begging for a toy, a treat or permission to stay up past your bedtime, until your parents finally gave in. Your customers and prospective customers are similar. They need to be asked repeatedly too.
Who You Should Ask.
You should be asking 3 groups of people to do one of 3 things:
1. The first group is your house customer list (your own list of existing customers).
You should be asking your existing customers repeatedly to contact you about some offer you make to them for your products and services.
A clear offer with an easy way to contact you should be made, like:
“We will give you 5000 full color postcards for $389, simply give us a call at 800-628-1804 to set up getting your postcards.”
Or some other offer you reasonably believe they will be interested in based on your personal knowledge of them and preferably based on their actual previous buying behavior.
2. The second group is your house prospect list (prospects you have caused to inquire about your products and/or services through your own marketing efforts).
This group of people is interested in your service but hasn't made the decision to
Previously in Part I of How To Exponentially Increase Your Brand Awareness, we have witnessed that by identifying the building blocks of your business brand, knowing what your customers want by asking them directly, you will have a firm grasp of the basics of increasing your brand awareness.In Part II of the series we learnt that to be successful in creating brand awareness you should firstly Get Inside The Heads
Who You Should Ask.
You should be asking 3 groups of people to do one of 3 things:
1. The first group is your house customer list (your own list of existing customers).
You should be asking your existing customers repeatedly to contact you about some offer you make to them for your products and services.
A clear offer with an easy way to contact you should be made, like:
“We will give you 5000 full color postcards for $389, simply give us a call at 800-628-1804 to set up getting your postcards.”
Or some other offer you reasonably believe they will be interested in based on your personal knowledge of them and preferably based on their actual previous buying behavior.
2. The second group is your house prospect list (prospects you have caused to inquire about your products and/or services through your own marketing efforts).
This group of people is interested in your service but hasn't made the decision to
Liquidity in business refers to availability of cash in times of uncertainty or in times of unwanted cash outlay. It is the capacity of any business to be prepared for any cash disbursements without any burden on where to get some money. This aspect is very important in any kind of business.In managing your own homebusiness, you should take into consideration the liquidity of your business. You should examine your
A clear offer with an easy way to contact you should be made, like:
“We will give you 5000 full color postcards for $389, simply give us a call at 800-628-1804 to set up getting your postcards.”
Or some other offer you reasonably believe they will be interested in based on your personal knowledge of them and preferably based on their actual previous buying behavior.
2. The second group is your house prospect list (prospects you have caused to inquire about your products and/or services through your own marketing efforts).
This group of people is interested in your service but hasn't made the decision to
Being a leader isn’t easy. Every one looks to you to make decisions, resolve disputes, and to carry all the responsibility. Being a leader can be a lonely job.Some of us are born into leadership. For them it is effortless effort. They have no qualms (or at least they know how to hide them) about making tough decisions, about taking the responsibility, and knowing that it can lead to resentment and isolation fr
2. The second group is your house prospect list (prospects you have caused to inquire about your products and/or services through your own marketing efforts).
This group of people is interested in your service but hasn't made the decision to go for it yet. They will be the most likely to respond to a special when you offer it to them.
3. The third group of people are people who can reasonably be expected to be interested in your products and/or services, but who have never purchased anything from you and have never inquired about your products and/or services either.
The likely reason they haven't contacted you is that they don't know that you even exist.
You remedy that by contacting them with a series of postcards offering free information about how they can benefit from your products and services.
If this list of people is properly selected and if you make an offer that a reasonable person will find very, very difficult to refuse, then your response rate will be high.
That is the whole game in a nutshell. Create or get a list of people who have demonstrated they are interested in the type of product or service you offer. AND/OR Get a list of people extremely likely to be interested even if they haven't already proved they are by buying from you or one of your competitors.
Once you have these lists of people contact them with postcards which offer them the benefits of your products and services and keep making them offers until they inquire and/or buy from you and then ask them to buy more on a regular basis.
If you do what you have just read about you will have more business than you can shake a stick at.
You will have a smile
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