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  • Atricle Dump - You're Halfway There!...Or Not Part 1

    Great Waiters are Not Born - They're Made (Part One)
    Food service jobs are open to virtually anyone. Getting into the hospitality industry is reasonably easy, but to progress, it is important to have relevant skills and knowledge. You must have the hospitality skills you need to give yourself better employment opportunities.Many of the food and beverage servers are young teens to twenties, usually with little or no work experience. While older people may have an edge, lacking waiting experience is not a barrier. What is most important, is impeccable hygiene,
    your Press Releases on your marketing calendar.

    Set a goal to do at least two marketing campaigns before this year is out. If you are not on target for meeting your revenue goals for this year, you will need to do more than two campaigns. Maximize the effectiveness of each campaign by doing an online version as well as a direct mail version.

    DURING AU

    Career Satisfaction - What Does It Mean To You? What Do You Need To Be Happy At Work?
    You want to love your job, you want to have career satisfaction, but have you ever taken the time to think about what career satisfaction means to you? This article outlines the main reasons why people feel satisfied with their job. So read through each of these 8 areas, and decide if they are being met in your job (or not).Do you need mentally challenging work? Some people like to daydream on the job and not be bothered with mental challenge - they work to pay the bills while their out of
    The year is almost over and the last half of this year will fly by just as fast as the first half. Are you on target for meeting your business goals for this year?

    If you answered yes, congratulations! Keep reading for ideas that will help you stay on track.

    If you answered no, don't panic. Keep reading to find out how to get back on track so you can meet or exceed your business goals for this year.

    This is part 1 of a 2 part article series that will show you how to avoid another year of not reaching your business goals.

    DURING JULY:

    Spend the month of July creating a marketing plan for the rest of this year. How can your business make a greater impact in the marketplace before this year is over? What marketing strategies worked for you and which ones bombed so far this year? Focus on the strategies that are working for you, and work to make them even better to ensure greater results and more clients before the end of this year.

    Think about holding a contest or special event before this year is over. You can create something unique or you can tie your event into a major holiday. Put the event on your marketing calendar and give yourself at least three months to plan and promote it.

    Set a goal to issue at least three Press Releases before this year is out. Think about upcoming programs and services that you are launching and find a way to create a newsworthy Press Release about it. Mark the dates for issuing your Press Releases on your marketing calendar.

    Set a goal to do at least two marketing campaigns before this year is out. If you are not on target for meeting your revenue goals for this year, you will need to do more than two campaigns. Maximize the effectiveness of each campaign by doing an online version as well as a direct mail version.

    DURING AU

    Online Business Ethics
    Very simple: Be a source of integrity. Don't be phony, people will know and not come to visit your site again. Even worse, they will post a bad review somewhere on the web and others will not even come to see for themselves. If you don't know about something, don't pretend that you do. Respect your customers, or prospective customers, and offer them something of value. Give good information that will draw your customers' attention and this will help to build trust. It also gives them a reason to stay or come back
    or exceed your business goals for this year.

    This is part 1 of a 2 part article series that will show you how to avoid another year of not reaching your business goals.

    DURING JULY:

    Spend the month of July creating a marketing plan for the rest of this year. How can your business make a greater impact in the marketplace before this year is over? What marketing strategies worked for you and which ones bombed so far this year? Focus on the strategies that are working for you, and work to make them even better to ensure greater results and more clients before the end of this year.

    Think about holding a contest or special event before this year is over. You can create something unique or you can tie your event into a major holiday. Put the event on your marketing calendar and give yourself at least three months to plan and promote it.

    Set a goal to issue at least three Press Releases before this year is out. Think about upcoming programs and services that you are launching and find a way to create a newsworthy Press Release about it. Mark the dates for issuing your Press Releases on your marketing calendar.

    Set a goal to do at least two marketing campaigns before this year is out. If you are not on target for meeting your revenue goals for this year, you will need to do more than two campaigns. Maximize the effectiveness of each campaign by doing an online version as well as a direct mail version.

    DURING AU

    Four Trends That Can Make You Wealthy
    The wealthiest people in the world acquired their wealth through a careful recognition and exploitation of a major trend. For example, Bill Gates took advantage of the birth of personal computers and made billions by marketing software that enabled people to use their computer. Sam Walton took advantage of a trend in retail sales and developed a self-service, discount department store concept that became Wal-Mart.We are at the brink of four major trends. These trends are the Internet, the aging of the world
    marketing strategies worked for you and which ones bombed so far this year? Focus on the strategies that are working for you, and work to make them even better to ensure greater results and more clients before the end of this year.

    Think about holding a contest or special event before this year is over. You can create something unique or you can tie your event into a major holiday. Put the event on your marketing calendar and give yourself at least three months to plan and promote it.

    Set a goal to issue at least three Press Releases before this year is out. Think about upcoming programs and services that you are launching and find a way to create a newsworthy Press Release about it. Mark the dates for issuing your Press Releases on your marketing calendar.

    Set a goal to do at least two marketing campaigns before this year is out. If you are not on target for meeting your revenue goals for this year, you will need to do more than two campaigns. Maximize the effectiveness of each campaign by doing an online version as well as a direct mail version.

    DURING AU

    What's Your Story (Part 2 in a Series of Yet-to-be-Determined Length)
    In part one of this series, we talked about marketing being all about telling stories. As a marketer, I tell my client’s stories to their customers. And yes, I do it because I enjoy it – but I also do it (as does every other marketer) because consumers demand it.So, if marketing = story telling, does that mean that all storytellers are marketers?Yes, it does.It doesn’t matter whether you are in a “marketing position” or not – the fact is, if you have an idea you want to spread or a story to
    t into a major holiday. Put the event on your marketing calendar and give yourself at least three months to plan and promote it.

    Set a goal to issue at least three Press Releases before this year is out. Think about upcoming programs and services that you are launching and find a way to create a newsworthy Press Release about it. Mark the dates for issuing your Press Releases on your marketing calendar.

    Set a goal to do at least two marketing campaigns before this year is out. If you are not on target for meeting your revenue goals for this year, you will need to do more than two campaigns. Maximize the effectiveness of each campaign by doing an online version as well as a direct mail version.

    DURING AU

    Getting Rich Is Not Brain Surgery
    Who makes the most money in this world? Doctors? Lawyers? Brain surgeons? The answer might just shock you!There are other people out there who aren’t nearly as well educated – people without the college degrees and diplomas – yet they’re making more money! Plus, they didn’t have to spend hundreds of thousands of dollars to learn their trade in the first place!Even the richest doctors, lawyers, and brain surgeons get paid by the hour. If they decide they’re not going to work an hour, they’re not going
    your Press Releases on your marketing calendar.

    Set a goal to do at least two marketing campaigns before this year is out. If you are not on target for meeting your revenue goals for this year, you will need to do more than two campaigns. Maximize the effectiveness of each campaign by doing an online version as well as a direct mail version.

    DURING AUGUST:

    In August, focus on generating more revenue for your business. Since 'Back to School' is a major theme during this month, 'educate' your clients and prospects. You can do this through value packed seminars, teleclasses, infoproducts, and conferences. In addition to providing value, your goal is to show your prospects how you can help them solve their problems.

    You can offer a Fall sale for a service or product that is new or old, but make sure your prospects are aware of the increased value of the offer due to the decreased price. Make the offer compelling enough so they will buy before the sale ends.

    If you don't have an infoproduct, spend the month of August creating your first one and draft a plan for future infoproducts.

    DURING SEPTEMBER:

    In September, leave obscurity behind. Gain more recognition for your business through public speaking, networking, and publishing.

    Volunteer to speak at seminars held by business associations or your local chamber. Start with business associations that you are a member of, and look for other opportunities for speaking by offering to speak in front of local groups that are comprised of your target market.

    Step up your networking activities to gain more visibility for your business. If you are currently only doing your networking offline, add online networking to the mix.

    Approach every networking opportunity with the intent to connect with at least three p

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