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Atricle Dump - Marketing Without Ego
In today’s business environment with increases in staff reductions and rapidly changing roles and responsibilities, it is crucial that all of your team members be fully engaged in the tasks at hand. According to a Gallup survey, 350 billion dollars are lost each year in American companies due to disengaged employees. How then do you minimize the impact of this costly problem within your organization? Below are key strategies to help you grow your people toward peak performance and enable you to produce quantum results with your team.Own your outcomeAll to often employees are quick to blame circumstances the economy or a host of other causes for their less than stellar outcomes in a given situation. Only by taking personal responsibility for our outcomes and performance can we take back our power and create the results we desire. It’s quit simple, if the problem is being caused by the economy; I am powerless to effect it. If, on the other hand, I am willing to take personal responsibility for it, I have reclaimed my power and am in a position to impact change.Make integrity a mustThis is not an option. The only way companies will survi
4. Practice humility. Humility or the state of being humble is an a
I am a Malaysian was born in Melaka, married and a father of four children. Most of Malaysian Handcrafts made by poor people that are struggling for their life or made by a handicaps people which are hopping tourists to buy their products. Not all tourists come here to buy handcrafts items. They are lucky enough if they can sell an average two items a day.If we have a chance to help other people that are not so lucky like us. Most of us will think by giving those poor people a few dollars was sufficient enough. But in fact that won’t improve their life. What we are giving to them actually is hope to survive for few more days, and after that they are back to square one. On my opinion the correct way is actually we have to support their products so they can improve their life.Their problem is to market their product to worldwide consumers. Normally they will sell their product to the souvenirs shop at a very low price. Or they will sell their product on their own. What I am trying to do here is to expose their product to the world and hope that we will have more buyers. My website is newly published on last March, we still have a lot of deficiencies
If it’s all about us, then it isn’t about our customers. It’s imperative that we are aware of how we conduct our selves and the impact it may be having on our success.
Our ego, however, can serve us as well. Our ego can help us in setting boundaries and standards of performance. It can give us the confidence to know we can make a positive difference for our clients. If we can’t believe in what we do, no one else will.
Ego, in a healthy way, is about playing to our strengths and not to our weaknesses. How can we step away from our ego and market our business more effectively?
1. Maintain an open mind. When we come from a place of ego, we tend to be narrowly scoped. Usually we have difficulty seeing beyond what we can understand. We think we know the only way, that we have all of the answers. Business success, however, demands that we see the bigger picture. We must be open to new ideas, trends, opinions, and most importantly, to the variety of potential customers or clients with whom we’ll undoubtedly interface. An open perspective may lead us to developing new and innovative products or programs. It may allow us to seek out others who we might otherwise dismiss, possibly creating the opportunity for strategic business alliances or partnerships. An open mind opens us up to opportunities.
2. Listen more than you speak. It’s been said that we were given two ears and one mouth so that we could listen twice as much as we speak. While there is definitely merit to this statement, it really goes one step deeper. Almost every single time we speak, we are speaking from a place of ego. We are talking about ourselves, something we saw, something we did, something we have an opinion about. While that is all good and fine, when it comes to business we need to make some adjustments. Business is about serving the needs of others, specifically your target market. It’s all about them. To be successful, you need to listen to what they say. What are their biggest problems, needs, and desires? What are they looking for you to do for them? How can your products or services solve their problems? The only way to determine that is by listening closely and carefully. When you speak, come from a place of inquiry and curiosity. And, make sure that everything you speak about relates back to the client in some way.
3. Serve others instead of ourselves. Most of us are in business to make money. That end is worthy and necessary to meet our goal of making a living. But, in order to create a successful business our orientation must be from the standpoint of serving others. It is by serving others that we serve ourselves. Of all of the business blunders, this is probably the one that leads the way to slow growth or to eventual business failure. Each day, we need to evaluate our activities. Certainly we must handle various administrative and operational tasks for our business. But, aside from these, all other activities need to be focused around serving our clients. Ask yourself the question: Is what I’m doing serving or going to serve the needs and requirements of my clientele? If the answer is “no”, re-evaluate why you are doing it. You may be wasting time, money, and energy pursuing activities that will have no value. Orient everything you do around serving others and you’ll naturally end up serving yourself as well.
4. Practice humility. Humility or the state of being humble is an a
No leadership skill is more important than the ability to be convincing and persuasive - to speak with confidence and competence. The same statement could be made for all professionals, but it is especially true for managers. You must be able to be persuasive and credible if you are to convince others to use your ideas.Managers can increase their credibility with staff, senior executives, clients and the public by strengthening their speaking and leadership communication skills. Fortunately, everyone can learn to be more dynamic and persuasive.Simply by using the power of body language, you quickly increase your credibility and improve your ability to influence others with your ideas.First impressions are crucial to credibility. In his excellent book, You are the Message, Roger Ailes points out that you must make a good impression within just a few seconds. In a job interview, Joyce Brothers says you have about 30 seconds to make a good impression.Nonverbal communication (body language) is a key ingredient in first impressions. Your appearance and style make a big difference in how others see and respond to you. President George H. W.
1. Maintain an open mind. When we come from a place of ego, we tend to be narrowly scoped. Usually we have difficulty seeing beyond what we can understand. We think we know the only way, that we have all of the answers. Business success, however, demands that we see the bigger picture. We must be open to new ideas, trends, opinions, and most importantly, to the variety of potential customers or clients with whom we’ll undoubtedly interface. An open perspective may lead us to developing new and innovative products or programs. It may allow us to seek out others who we might otherwise dismiss, possibly creating the opportunity for strategic business alliances or partnerships. An open mind opens us up to opportunities.
2. Listen more than you speak. It’s been said that we were given two ears and one mouth so that we could listen twice as much as we speak. While there is definitely merit to this statement, it really goes one step deeper. Almost every single time we speak, we are speaking from a place of ego. We are talking about ourselves, something we saw, something we did, something we have an opinion about. While that is all good and fine, when it comes to business we need to make some adjustments. Business is about serving the needs of others, specifically your target market. It’s all about them. To be successful, you need to listen to what they say. What are their biggest problems, needs, and desires? What are they looking for you to do for them? How can your products or services solve their problems? The only way to determine that is by listening closely and carefully. When you speak, come from a place of inquiry and curiosity. And, make sure that everything you speak about relates back to the client in some way.
3. Serve others instead of ourselves. Most of us are in business to make money. That end is worthy and necessary to meet our goal of making a living. But, in order to create a successful business our orientation must be from the standpoint of serving others. It is by serving others that we serve ourselves. Of all of the business blunders, this is probably the one that leads the way to slow growth or to eventual business failure. Each day, we need to evaluate our activities. Certainly we must handle various administrative and operational tasks for our business. But, aside from these, all other activities need to be focused around serving our clients. Ask yourself the question: Is what I’m doing serving or going to serve the needs and requirements of my clientele? If the answer is “no”, re-evaluate why you are doing it. You may be wasting time, money, and energy pursuing activities that will have no value. Orient everything you do around serving others and you’ll naturally end up serving yourself as well.
4. Practice humility. Humility or the state of being humble is an a
You have graduated high school or college and now you’re ready for your first ‘real’ job. You’ve mailed out r?sum?s and have been called in for your first interview. How can you do well at the interview so you wind up being offered the job?1. Dress professionally. No midriff shirts, low-cut blouses or flip-flops because you’re going to work and not the beach. While it’s not necessary to buy a suit, it is particularly important to look professional. If you’re trying to get a job in a conservative office such as an accounting firm, don’t dress as if you were going to a concert. If you are applying for a retail position, you have a little more freedom. Rather than list what clothing is and is not acceptable, I would tell you to dress as if you were going to meet one of the most important people in your life- because you are!2. Make sure you are well-groomed. Don’t look as though you just rolled out of bed and couldn’t bother to take care of basic personal hygiene. Nothing will make the HR Manager bring the interview to a close faster than unwashed hair, dirty fingernails or body odor. As an employee, you will be a reflection of the company and no
2. Listen more than you speak. It’s been said that we were given two ears and one mouth so that we could listen twice as much as we speak. While there is definitely merit to this statement, it really goes one step deeper. Almost every single time we speak, we are speaking from a place of ego. We are talking about ourselves, something we saw, something we did, something we have an opinion about. While that is all good and fine, when it comes to business we need to make some adjustments. Business is about serving the needs of others, specifically your target market. It’s all about them. To be successful, you need to listen to what they say. What are their biggest problems, needs, and desires? What are they looking for you to do for them? How can your products or services solve their problems? The only way to determine that is by listening closely and carefully. When you speak, come from a place of inquiry and curiosity. And, make sure that everything you speak about relates back to the client in some way.
3. Serve others instead of ourselves. Most of us are in business to make money. That end is worthy and necessary to meet our goal of making a living. But, in order to create a successful business our orientation must be from the standpoint of serving others. It is by serving others that we serve ourselves. Of all of the business blunders, this is probably the one that leads the way to slow growth or to eventual business failure. Each day, we need to evaluate our activities. Certainly we must handle various administrative and operational tasks for our business. But, aside from these, all other activities need to be focused around serving our clients. Ask yourself the question: Is what I’m doing serving or going to serve the needs and requirements of my clientele? If the answer is “no”, re-evaluate why you are doing it. You may be wasting time, money, and energy pursuing activities that will have no value. Orient everything you do around serving others and you’ll naturally end up serving yourself as well.
4. Practice humility. Humility or the state of being humble is an a
Sometime in the 1980s, I read a book written by Manfred Kets de Vries who claimed to have found six types of corporate cultures. The most intriguing thesis of the book was that actually most organizations are not sick, but not entirely healthy: the so-called lingering organizations. The other five types of organizations are: the dramatic organization, the depressive organization, the paranoid organization, the coercive organization, and the schizophrenic organization.The dramatic organization is hyperactive, impulsive, very adventurous and dangerously unrestrained. The decision-makers base their ideas on intuition and impressions instead of facts. The leaders use their charisma to concentrate all the power in the top. They can therefore undertake very risky operations. They do these things to create a completely different environment without really considering the existing business environment. Their goal is unlimited growth. The man in the top wants to be the center of everything. He wants to show what a good leader he is. Without really considering the reality, this kind of behavior can easily result in great disasters.The depressive organization
3. Serve others instead of ourselves. Most of us are in business to make money. That end is worthy and necessary to meet our goal of making a living. But, in order to create a successful business our orientation must be from the standpoint of serving others. It is by serving others that we serve ourselves. Of all of the business blunders, this is probably the one that leads the way to slow growth or to eventual business failure. Each day, we need to evaluate our activities. Certainly we must handle various administrative and operational tasks for our business. But, aside from these, all other activities need to be focused around serving our clients. Ask yourself the question: Is what I’m doing serving or going to serve the needs and requirements of my clientele? If the answer is “no”, re-evaluate why you are doing it. You may be wasting time, money, and energy pursuing activities that will have no value. Orient everything you do around serving others and you’ll naturally end up serving yourself as well.
4. Practice humility. Humility or the state of being humble is an a
IBM, which registered 3248 patents last year, has decided that sharing technology can sometimes be more profitable than jealously guarding its property rights on patents, copyrights and trade secrets (Herald Tribune, April 11 2005).International Business Machines have come to the above conclusion 205 years after the invention of electric light – thus clearly illustrating that even the 19th largest company in the world (fortune.com) with a market capitalization on $141 billion (nasdaq.com) is still only learning about creativity and innovation.Of course the issue of control is important but a quick history lesson indicates that the above should not have taken so long!The first electric light was made in England by Davy, in 1860 Swan attempted to devise a long lasting light using carbon paper, in 1877 Brush lit up Cleveland Ohio and in 1879 Edison began work on a practical light bulb that would eventually glow for 1500 hours.Recently, Linux – open source software developed through collaboration on the Internet – has grown to the extent that it is closing in on Microsoft’s market share (news.com).The above two examples indicate a
4. Practice humility. Humility or the state of being humble is an absolute must in business. For no matter what we do in life, there will always be times when we cannot control what is happening around us or to us. By developing an attitude of gratitude and being thankful in the moment for things going well, we’ll be able to weather the storm much better when things go awry. Practicing humility means that we must face our own failures and imperfections. It also means that we must know our place when it comes to dealing with others – that we must treat others as we would like to be treated. It demands that we set aside our ego and realize that we are no better and no worse than anyone else; that we are on our own path that is unique to us and for us. There is no place for ego in a humble heart.
5. Don’t get attached to outcomes. Being attached to outcomes is a surefire path to disappointment and a waste of our mental energies. It is our ego that fuels our intense desire to create specific outcomes. And, just like clockwork, this type of attitude leads to disappointment when the desired outcome fails to manifest. No one can control the outcome of a situation. All we can do is make decisions, based on the best data possible. There are a myriad of intervening circumstances that can derail even the best of plans. For this reason, it’s important to set aside our egos and understand we only have so much power to steer our course. We need to develop a sense of peace that we have made the best decisions based upon what we know and leave it at that.
6. Avoid perfection. A big ego usually accompanies an attitude that everything has to be perfect. Perfect is an impossible idealism that keeps people from moving forward and accomplishing all that they can. Perfection will prevent you from giving a speech because you don’t think its good enough. Perfection will stop you from writing a book, making a phone call to a prospect, or presenting a teleclass on a topic you love. Don’t let this unproductive attitude invade your life. It’s rooted in ego – a need to be right, a need to be better than others and beyond reproach. Ironically, most people are not drawn to perfectionists, as they are often perceived as uptight, unrealistic, and better than everyone else. Your clients will be drawn to you because of who you are -- failures, mistakes, and imperfections – the whole nine yards. People will seek you out because you are a real person – someone they can identify with. Don’t let perfection stand in the way of being who you are.
7. Make mistakes. Mistakes are a part of life. And really, there are no mistakes; there are only experiences. Experiences provide us with feedback that allows us to make other decisions that lead us towards what we want to accomplish. If we aren’t willing to have experiences, we aren’t going to have a life or a business for that matter. A big ego will often prevent us from having experiences because it perceives that a “mistake” is a bad thing and a sign of failure. The funny
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