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Atricle Dump - Sum of Its Parts
It’s a simple fact. When your customers are presented with inconsistent or muddled marketing messages, they instinctively say ‘no,’ and move on. However, creating consistent selling statements throughout your B2B marketing materials can be difficult. Especially when you’re under the gun to produce a sales letter by the end of the week and a brochure by the end of the month—not to mention a print ad that’s due ASAP.The solution is creating a comprehensive key message copy platform that serves as the “master message document” for your product, from which you can write all your marketing pieces. Effective key messa
When you take the sum of its parts, marketing works.
Let’s take an easy example: networking. Done in a vacuum,
All Presidential candidates (before and after) make all kinds of promises about YOUR 'social security' when running for the top job. Regardless of the promises, YOU are the one who has to live or die by the future plans made on your behalf.Future plans that YOU make and control. It’s your actions that count. No one else is going to make sure that you are cared for in your old age. At street intersections in every city there’s the guys and gals with a sign (hungry, homeless, work for food, etc.). The 'Government' will not meet your needs when you are down and out or feeble and too old to work.BELIEVE
It was actually my mother who inspired this lesson, thanks to the following beachy quote she had on the refrigerator:
"Saltwater taffy, for example, does not taste good. Seagulls are not pleasant birds. Most people look better in clothes – a lot of clothes. But it works. The beach is the ultimate triumph in setting." –from the article, Sea and Be Seen
What does this have to do with marketing professional services? A lot. Just like saltwater taffy, seagulls, and under clothed people, any one thing done in isolation to market your professional services won’t work.
When you take the sum of its parts, marketing works.
Let’s take an easy example: networking. Done in a vacuum,
The worst competitor is not who you think, other manufacturers of green machines. The worst competition comes from your own retailers. Surely this sounds very provocative and maybe you question if it really is so. However let me put forward the following arguments and we`ll see if you agree - or not.The dealer is a free shopkeeper that normally sells more than just your brand. Often he has several types of similar products.The dealer`s independence is based upon the fact that he represents more than one, well-known, brand.The customer comes to the dealer?s shop - the Marketplace - and the dealer o
"Saltwater taffy, for example, does not taste good. Seagulls are not pleasant birds. Most people look better in clothes – a lot of clothes. But it works. The beach is the ultimate triumph in setting." –from the article, Sea and Be Seen
What does this have to do with marketing professional services? A lot. Just like saltwater taffy, seagulls, and under clothed people, any one thing done in isolation to market your professional services won’t work.
When you take the sum of its parts, marketing works.
Let’s take an easy example: networking. Done in a vacuum,
We are living in a world of paper: we receive important information on paper, and share confidential information on paper: creating documents, letters and many sensitive issues. Therefore it's important to be sure that our confidentiality and privacy are protected, and that waste paper is disposed of. In the past people used ways of destroying paper like burning and tearing, etc. Nowadays with huge volumes of paper all these methods are useless and we need something really powerful and reliable.The first idea of a bulk paper shredding machine was patented in 1908 by A.A. Low, and the first shredder was created i
What does this have to do with marketing professional services? A lot. Just like saltwater taffy, seagulls, and under clothed people, any one thing done in isolation to market your professional services won’t work.
When you take the sum of its parts, marketing works.
Let’s take an easy example: networking. Done in a vacuum,
We are all aware that competition in the market is really stiff. Businesses are creating strategic schemes on how to attract and gain trust from their target prospects. They make use of different materials that will stand for them. In this manner advertising and printed materials are highly demanded to printing companies.However, advertising materials may not be enough in gaining clients attention. Indeed there is a need for follow ups and sending greeting cards for special occasions in order to keep your clients reminded of what your business can provide. Greeting card printing comes in when there is a need for
What does this have to do with marketing professional services? A lot. Just like saltwater taffy, seagulls, and under clothed people, any one thing done in isolation to market your professional services won’t work.
When you take the sum of its parts, marketing works.
Let’s take an easy example: networking. Done in a vacuum,
Pixel advertising continues to change as it evolves from a fad to a useful advertising tool for targeted markets. What started with “The Million Dollar Home Page” by Alex Tew has continued to morph into something else. Many have proclaimed that pixel advertising is dead. They state that it was a fad and nothing more.Now it is definitely true that as soon as people saw Alex Tew making an easy million dollars they all wanted to make some easy money too. This created an instant wave of copycat sites trying to capitalize on the very trendy concept of throwing up a pixel page and hoping people would respond to it
When you take the sum of its parts, marketing works.
Let’s take an easy example: networking. Done in a vacuum, networking is just a "part." Without ways to sustain a new contact’s attention, build their trust, or keep in touch – the other "parts" of your whole – you spend far more time and energy drumming up business than if you had other aspects of your marketing "machine" doing a lot of the work for you.
Let’s get specific. The biggest mistake I see is when people go out, network (or make cold calls, or send direct mail pieces), is that they simultaneously scare prospects off with an anemic poorly-messaged website, no value- adding resources to build your prospect’s confidence, and new contacts that vanish into thin air because there’s no systematic way to stay in front of them that’s affordable
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