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Atricle Dump - Marketing Strategy - What's Your System?
Dubai in the United Arab Emirates is one of the world’s fastest growing employment hotspots in the world. Up to 20 new companies establish themselves in the emirate’s free trade zones every week and since 2002 some 650 companies have registered in the Dubai Media City free trade zone alone.Particularly in the fields of tourism, IT, media and finance there are significant job opportunities for qualified personnel and if you’re interested in working in Dubai here’s a guide to employment in the most exciting, tax free, fastest growing multi cultural location in the world.Yes, you heard me right, Dubai is tax free – if you live and work in the emirate your income will b
No System, No Consistency
What's missing for most small service businesses is a system to break marketing down into a series of connected small steps to generate a consi
If you run a clothing business in Brooklyn you will want to take advantage of local clothing wholesalers.By visiting the warehouse of a Brooklyn clothing wholesaler you will be able to see first hand his merchandise.Even though today the Internet can help you find clothing from wholesalers from around the country, it can still be beneficial to see first hand the merchandise when possible.Another advantage of dealing with a Brooklyn based wholesaler is that you will be able to develop a personal relationship.Having a personal relationship with your wholesale supplier is beneficial for a few reasons. For starters, the wholesaler will think of you
Is it from your marketing and sales system?
When I meet people for the first time and they understand that I'm a marketing consultant, I'm frequently asked, "Where do most of your clients come from?" Many times I believe the question is asked innocently enough. But, quite often I feel like the person asking wants to know if I have a magic answer that might work for them.
Most small business owners are passionate about the services they provide - not the marketing it takes to consistently find more clients. Many service businesses will admit that they're not really sure what works best or how to get going with marketing.
With that as your starting point, marketing can sure seem like a lot of work that takes too much time and energy for the return on investment.
Too often the result is a scatter gun approach. I refer to it as episodic marketing - a series of unfocused and hastily-planned, one-shot episodes (or campaigns). For example, throwing together a tri-fold brochure that you can start mailing or handing out to everyone you meet; or sending out a direct mail piece to try and stir up some interest.
It's not uncommon that the motivation for these marketing episodes is a slow down in business. And then when business picks up, you quickly scrap the current campaign (until the next slow down).
No System, No Consistency
What's missing for most small service businesses is a system to break marketing down into a series of connected small steps to generate a consis
When you send people your resume, whether it's through regular mail, overnight mail, e-mail, or a fax, it's important to include a one-page cover letter. This letter must be carefully written so that it's just as convincing a document as your resume. The reason for this is that the only purpose of a cover letter is to provide information about yourself that will make people want to read your resume.Gone are the days when a cover letter was a formality, where it sufficed to offer a few sentences explaining that you were enclosing your resume because you wanted to set up an interview. The cover letter has evolved to the point where, today, it's a key component of a job search
Most small business owners are passionate about the services they provide - not the marketing it takes to consistently find more clients. Many service businesses will admit that they're not really sure what works best or how to get going with marketing.
With that as your starting point, marketing can sure seem like a lot of work that takes too much time and energy for the return on investment.
Too often the result is a scatter gun approach. I refer to it as episodic marketing - a series of unfocused and hastily-planned, one-shot episodes (or campaigns). For example, throwing together a tri-fold brochure that you can start mailing or handing out to everyone you meet; or sending out a direct mail piece to try and stir up some interest.
It's not uncommon that the motivation for these marketing episodes is a slow down in business. And then when business picks up, you quickly scrap the current campaign (until the next slow down).
No System, No Consistency
What's missing for most small service businesses is a system to break marketing down into a series of connected small steps to generate a consi
If you have decided to start your own business, one of the first things that you need to do is to work on a business plan. A business plan is so important because it actually serves as a compass for the direction your business will take in the future. Having a plan will also help you achieve the things you want to achieve and will help your business to find success as well.Consider the DetailsOne of the reasons that having a business plan is essential is that it will help you to consider the details of your business and its’ future. As you are working on your plan, you will probably find that there are many aspects of your new business that you have not considered. G
With that as your starting point, marketing can sure seem like a lot of work that takes too much time and energy for the return on investment.
Too often the result is a scatter gun approach. I refer to it as episodic marketing - a series of unfocused and hastily-planned, one-shot episodes (or campaigns). For example, throwing together a tri-fold brochure that you can start mailing or handing out to everyone you meet; or sending out a direct mail piece to try and stir up some interest.
It's not uncommon that the motivation for these marketing episodes is a slow down in business. And then when business picks up, you quickly scrap the current campaign (until the next slow down).
No System, No Consistency
What's missing for most small service businesses is a system to break marketing down into a series of connected small steps to generate a consi
One of the most common complaints that business owners have today is that they feel their practice is running them and that they’re being pulled in every direction instead of really running the business themselves.Well, I’d like to tell you, when I was in practice I experienced the same thing. I was working too many hours, not seeing my family as much as I should; my staff always came to me looking for the solutions to day-to-day scenarios and so on. I found I was lacking the amount of time necessary to really do what I loved best which was working with my patients, seeing their results and being able to live life.After 5 years of burning the wick at both ends, I d
It's not uncommon that the motivation for these marketing episodes is a slow down in business. And then when business picks up, you quickly scrap the current campaign (until the next slow down).
No System, No Consistency
What's missing for most small service businesses is a system to break marketing down into a series of connected small steps to generate a consi
I’ve often heard it said that People Don’t Like Change.But is this really true? If it were true, wouldn’t we still be hunter gatherers, eking out a nomadic existence?I think this whole idea that people are fundamentally change resistant is a misunderstanding. It comes from dealing with people who feel scared and disempowered. Change managers call them “Low Influence, High Interest” stakeholders. These are the people who are likely to be significantly impacted by a change, but who have no say in what the change is, or how or when it is implemented. People in this position are understandably nervous and tend to be the most vociferous opponents of change.But, if
No System, No Consistency
What's missing for most small service businesses is a system to break marketing down into a series of connected small steps to generate a consistent supply of leads and convert them into new clients.
I think a lack of a system might be one reason why so many small businesses conclude that word-of-mouth is their best source of new clients. It's kind of funny because when I ask others where the business comes from, 99% say that it's referrals (word-of-mouth). But, when someone asks me, I actually have to pause and think about it.
There's no doubt that referrals are one of the most effective ways to grow any business, but most service business owners would have to admit that they don't have any system for consistently generating word-of-mouth business.
So Where Do Most of Your Clients Come From?
For me, the answer is that they are coming as a result of my marketing and sales system. The same system I'm using to help teach my clients how to get better, more consistent results from their marketing is the system I'm using to build my own business.
Having a system allows me to dependably follow simple, but proven and effective processes to consistently generate leads and convert them into more business.
It is not one or two great ideas or strategies. It's breaking marketing and sales down into a series of connected strategies and tactics to gain attentio
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Change Management and Business Risk Taking
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