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    Entrepreneurs Just Get Better With Age
    Q: I'm thinking about starting a business after I retire next month. I'll be 65. Am I too old to start a business? -- Milton A.A: Milton, congratulations on your pending retirement. I find it admirable that after many years of hard work you are thinking about starting a business. While most men your age would be content to sit on the porch and watch the world go by, you are considering a ride on the entrepreneurial roller coaster. You're certainly tall enough to ride this ride, but are you too old?Here's my standard answer: It depends. It depends on your health, your energy, your drive, your goals, and of course, your finances. If all those are in good shape and you have your spouse's approval (that's a biggie), then there is absolutely no reason why you should not start a business at your age.In fact, the numbers are actually in your favor. According to recent studies 22 percent of men and 14 percent of women over 65 are self-employed. That's compared to just 7 percent for other age groups.According to a Vanderbilt University study the number of entrepreneurs age 45 to 64 will grow by 15 million by 2006.That's compared to a 4 million decline for entrepreneurs age 25 to 44.A 1998 survey of baby boomers conducted by the American Association of Retired Persons (AARP) revealed that 80 percent of respondants planned to work beyond retirement age, and 17 percent of those planned to launch new businesses.The study noted, "Self-employment among American workers increases with age, with the most dramatic jump occurring at age 65."Older entrepreneurs may also find starting a business easier than
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    Decision-Making and Risk Analysis
    A graduate level class in managerial decision making teaches a process for making decisions and analyzing risks. The process uses typical inputs and outputs in an organiation such as materials, information, employees, new products, and resource allocation.The process does two things. First, it provides a logical way to analyze information and integrates diverse tasks and work processes. Secondly, the process analyzes management behavior and links a variety of activities and concludes with a coherent and orderly view of management.The variety of work activities are considered as processes starting with organizational processes. Organizational processes are divided into three areas: work processes, behavioral processes, and change processes. These processes break down further into areas such as communication processes, organizational learning processes, change processes, managerial processes, direction-setting processes, and many other work activities that are processes.The decision-making and risk analysis processes were analyzed using software that considered all the possibilities, assigned probabilities, integrated various factors, and led to a calculated decision. The software creates a decision-making tree, a risk analysis model, an influence factor model, and simulated variations. The software used in the class was made by Palisades, but there are other creators of decision-making soft such as Decision Pro.If you want to systematically analyze the decisions you have to make and your exposue to risk, you may want to consider decision-making software. The software can be found on the internet, and they us
    The trade show floor is full of different types of people with different agendas.  Some people have specific goals for attending the show; others do not.  As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect.  Familiarize yourself with the various visitor types likely to frequent the tradeshow floor.

    1. Definites.  If you have done a thorough job of preshow marketing, definite prospects and customers will visit your booth.
     
    2. Demonstration Junkies.  Watch out for passers-by who are attracted to your booth by a demonstration or other activity.  These could be valuable prospects or time wasters.  Ask a few short, open-ended questions to find out.
     
    3. Curiosity Cats.  These types could be curious about anything – what exactly your company does, a graphic, who designed your booth, and so on.  Do not spend too much time with someone who is just interested in the design and construction of your booth or intricate details about your graphics.
     
    4. Paper Lovers.  Some people love to collect literature or just take any piece of paper no matter what it is.  Are they attending the show to research the market for a boss?  If so, they may be an influencer worth pursuing.
     
    5. Eyeballers.  These types are usually extremely friendly; they smile and their whole body language says, “please talk to me.”  Questioning will determine whether or not they are prospects worth pursuing.
     
    6. Jeopardy Gigolos.  Winning contests is their passion.  They are always ready, willing and able to drop a business card into a fishbowl for any kind of drawing.  Contests that require more than just a business card to enter will help deter these types from finding their way onto your follow-up lists.
     
    7. Keepsakers.  Any kind of giveaway attracts these types.  They may even want more than one for family, friends and colleagues.  Keen questioning will ascertain if this visitor has potential.
     
    8. The Disinterested.  Some people in the crowd will simply not be interested in what your organization has to offer.  They often let you know in no uncertain terms through their body language; for example, walking by purposely avoiding eye contact or chatting with a colleague.  Waylaying these types will only upset them.
     
    9. Hawks.  These people attend shows for the sole purpose of selling you their products or services.  Publication advertising representatives are a prime example.  They are unlikely to be prospects, but you never know.  If floor traffic is slow, it may be worth asking a few questions, if only to find out who they could refer you to.
     
    10. Job Seekers.  Trade shows are an excellent place to network and look for organizations who may have present or future job openings.  As with Hawks, you may want to spend time with them during slow, unproductive periods.
     
    11. Nonentities.   These types could be underlings in their organization sent to do some specific research.  Never underestimate them.  They may be extremely strong influencers.  In addition, they probably know whom in their organization you need to contact.  Time spent with them could be invaluable.
     
    12. Snoops.    Beware of the competition!  These types often give themselves away by knowing too much or asking precise questions.  Make sure that you do more questioning than talking so that you lessen the chances of giving away valuable information.

    Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training.  Go to http://www.thetradeshowcoach.com to sign up for a free copy of ExhibitSmart Tips of the Week.

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    Trademarks and Proprietary Rights in Franchise Systems
    One of the things that a franchisor has to offer a potential franchisee is their brand name. A strong brand name means the built-in potential customers for the franchisee and his franchise outlet. Each franchisor must stipulate how their trademarks and proprietary information within the confidential operations manual will be used during the term of the franchise. It is far better in my opinion to be upfront with this issue into address it in the franchise agreement prior to the signing or exchanging of any monies for the franchise business. It is for this reason that I developed a clause to put into our franchise agreement, which was a little different than most other franchisors. Below is a copy of that clause;3.11.1 Proprietary RightsFranchisee acknowledges the exclusive right, title and interest of Franchisor in and to the Marks. Franchisee agrees that the Service Marks, Confidential Operations Manual, and System are Franchisor’s sole and exclusive property. Nothing in this Agreement or any other agreement will give Franchisee or others any right, title, or interest whatsoever in or to the Service Marks, Confidential Operations Manual, or System as it exists or as it is developed. Franchisee’s license to use the Service Marks is non-exclusive. Franchisor, in its sole discretion, may operate under the Service Marks and may grant licenses to others to use the Service Marks on any terms and conditions Franchisor deems appropriate. Franchisor may make reasonable efforts to protect Franchisee’s rights to use the Service Marks. In those states and nations where applicable, Franchisee agrees to execute on request all documents ne
    V>4. Paper Lovers.  Some people love to collect literature or just take any piece of paper no matter what it is.  Are they attending the show to research the market for a boss?  If so, they may be an influencer worth pursuing.
     
    5. Eyeballers.  These types are usually extremely friendly; they smile and their whole body language says, “please talk to me.”  Questioning will determine whether or not they are prospects worth pursuing.
     
    6. Jeopardy Gigolos.  Winning contests is their passion.  They are always ready, willing and able to drop a business card into a fishbowl for any kind of drawing.  Contests that require more than just a business card to enter will help deter these types from finding their way onto your follow-up lists.
     
    7. Keepsakers.  Any kind of giveaway attracts these types.  They may even want more than one for family, friends and colleagues.  Keen questioning will ascertain if this visitor has potential.
     
    8. The Disinterested.  Some people in the crowd will simply not be interested in what your organization has to offer.  They often let you know in no uncertain terms through their body language; for example, walking by purposely avoiding eye contact or chatting with a colleague.  Waylaying these types will only upset them.
     
    9. Hawks.  These people attend shows for the sole purpose of selling you their products or services.  Publication advertising representatives are a prime example.  They are unlikely to be prospects, but you never know.  If floor traffic is slow, it may be worth asking a few questions, if only to find out who they could refer you to.
     
    10. Job Seekers.  Trade shows are an excellent place to network and look for organizations who may have present or future job openings.  As with Hawks, you may want to spend time with them during slow, unproductive periods.
     
    11. Nonentities.   These types could be underlings in their organization sent to do some specific research.  Never underestimate them.  They may be extremely strong influencers.  In addition, they probably know whom in their organization you need to contact.  Time spent with them could be invaluable.
     
    12. Snoops.    Beware of the competition!  These types often give themselves away by knowing too much or asking precise questions.  Make sure that you do more questioning than talking so that you lessen the chances of giving away valuable information.

    Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training.  Go to http://www.thetradeshowcoach.com to sign up for a free copy of ExhibitSmart Tips of the Week.

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    Why Can You Expect to Improve Your Effectiveness by 20 Times?
    Some people make things happen, some watch while things happen, and some wonder what happened.― AnonymousA 2,000 percent solution is any method of accomplishing what your organization does now with zero-to-four percent of the current time and resources, or accomplishing an increase of 20 times in results while employing the same or fewer resources. A combination of those results can also be a 2,000 percent solution.When first creating a 2,000 percent solution, many people report discovering that their solution could have been implemented at any time during the prior 50 years. But no one had. Why is that?Here's a story that helps explain such delays. An executive works in a business where 95 percent of the ingredients were once discarded at the end of the production process. That's like taking a piece or two of a large wedding cake and then throwing the rest of the cake away. The organization first called the unused ingredients "waste" and dumped that material into the ocean. A new treaty in the 1970s prohibited this kind of dumping, and the "waste" went into landfills. Environmental laws were later enacted that made it more attractive to do something else with the "waste," and the leftover ingredients were turned into "by-products" that didn't have much value. The executive redefined those used ingredients as "products" and discovered that with a little upgrading they became valuable forms of organic fertilizer that many were anxious to buy. Soon the executive had developed a large fertilizer business and was successfully making similar upgrades of waste into valuable products for other manufacturers.F
    STRONG>8. The Disinterested.  Some people in the crowd will simply not be interested in what your organization has to offer.  They often let you know in no uncertain terms through their body language; for example, walking by purposely avoiding eye contact or chatting with a colleague.  Waylaying these types will only upset them.
     
    9. Hawks.  These people attend shows for the sole purpose of selling you their products or services.  Publication advertising representatives are a prime example.  They are unlikely to be prospects, but you never know.  If floor traffic is slow, it may be worth asking a few questions, if only to find out who they could refer you to.
     
    10. Job Seekers.  Trade shows are an excellent place to network and look for organizations who may have present or future job openings.  As with Hawks, you may want to spend time with them during slow, unproductive periods.
     
    11. Nonentities.   These types could be underlings in their organization sent to do some specific research.  Never underestimate them.  They may be extremely strong influencers.  In addition, they probably know whom in their organization you need to contact.  Time spent with them could be invaluable.
     
    12. Snoops.    Beware of the competition!  These types often give themselves away by knowing too much or asking precise questions.  Make sure that you do more questioning than talking so that you lessen the chances of giving away valuable information.

    Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training.  Go to http://www.thetradeshowcoach.com to sign up for a free copy of ExhibitSmart Tips of the Week.

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    Branding, Concept, Communication and Focus Testing
    I’ve seen it all. The good, the bad and the ugly of Web site design. And the more I analyze what’s on the Web, the sadder I get, because the Web has become open game for Web site designers with bad taste and no plan.On the other hand, there are many talented Web designers to choose from. But talent will only take one so far. A designer has to understand and master the essence of design: Design with purpose, Create with purpose, and Implement with purpose.As with the world of print, TV, and radio, a designer must design with four specific goals in mind:Branding Good branding makes the cash register ring. Take Fox News as a case in point. Unlike CNN or MSNBC, Fox strives to be a bit more edgy and bold -- and they lead the pack. Their logo animation, bumper graphics, and over-the-shoulder graphics are bright primary colors. Even their music is a bit edgier with guitar riffs versus the subdued music tones of the other stations.Concept A great concept on a shoe-string budget will blow away a weak concept on a multi-million dollar budget any day. For example, how many truck or SUV commercials have you seen with guys careening through mud or snow-covered mountain passes as the words scream out “Chevy Tough” or “Ford, Built to Last.” I can’t believe executives at these car companies spend millions each year on poorly conceived advertising campaigns.Now, see if you remember this one. A mother is about to drop her child off at school, and asks if he’d rather get dropped off at the curb instead of directly in-front of the school. The child says, “nah, that’s okay mom.” He steps down
    hem.  They may be extremely strong influencers.  In addition, they probably know whom in their organization you need to contact.  Time spent with them could be invaluable.
     
    12. Snoops.    Beware of the competition!  These types often give themselves away by knowing too much or asking precise questions.  Make sure that you do more questioning than talking so that you lessen the chances of giving away valuable information.

    Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training.  Go to http://www.thetradeshowcoach.com to sign up for a free copy of ExhibitSmart Tips of the Week.

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    Understanding Accounting Vocabulary
    The following article is an excerpt from the free online course "Using Finance & Accounting in Your Small Business".When you learn something new like accounting concepts and terms, it helps to create links between what you know and what you are trying to learn. In some ways, it is like learning a second language and decoding the new word is part of the learning process. For example, trying to translate the Spanish word necesario you might brainstorm with necessary - and you would be right. How about blanco? Blanco is like blank which is like white. So, blanco is Spanish for the color white.Try to make some logical connections about the accounting vocabulary. Take the word - accounting - and think about it. Really, the accounting system is a basic counting of what goes on in your business.Let’s move on to transactions. Transactions are the business activities, or actions, that build day by day and become your expenses and income. Try to think about the term - transactions. Actions are business activities, and trans means across or thru. These are the basic building blocks of an accounting system. Transactions are to accounting like what raw materials are to a factory, or gasoline is to your engine - the transactions are real and how your accounting system handles them impacts your business.You must keep a record of your transactions to know how much money your business earned and how much money your business spent. Sounds obvious, right? Ask your bookkeeper or accountant how obvious some transactions are. It can get tricky quickly if you are not clear about what happened in the transaction and how you
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    Article Submitted On: September 12, 2004