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Atricle Dump - Five Steps to a Web Site That Sells
Opportunity driven entrepreneurs view areas of opportunity with the customer, then the market in mind. We analyze the market, and take due diligence to determine industry issues, potential market size, probable growth rate, conceivable market share, cost structure, core economics, exit strategy issues, opportunity costs, and barriers to penetrate the market. Below are thirteen questions you can use to evaluate your business ideas and planning:1. What is the need you satisfy or solution you pose?2. Who are you selling to? Define your market.3. How will you generate revenue?4. How will you differentiate your
Your web visitors want to know how they can solve their problems and if you can help them do it. Don’t hide this stuff where no one can find it. Highlight the benefits your product or service offers. Make it easy to find your informative articles. Present case studies. Allow them to download simple guides, forms or assessments. Provide links to more resources. Make yourself useful and they will reward you with their business.
5. BUILD CREDIBILITY
We all like to do business with people we know, like and trust. So how do you do make people feel like they know you and can trust you just by visiting your web site? Here are a few things that will give your credibility a boost:
- Use testimonials. When you tout your own horn people question your information. But a positive comment fr
There are several different forms of business organizations available. This refers to the legal arrangements of the business. The form you choose for your business is the form that best suits your purposes. There are different legal and tax implications of each. The three forms are sole proprietor, partnership and corporation.A sole proprietor is an individual who is in business for himself. He supplies all of the skill, knowledge and capital for the business. He performs all of the business functions associated with the business. He receives all of the profit which is taxed at individual income tax rates. He also bears all
Listen, if you hired a sales person for your business and they didn’t perform what would you do? You would fire them faster then they could say “but, I tried”, wouldn’t you? So why do you put up with a web site that doesn’t sell?
Right now I can hear you scream “but I don’t know what to do!” Let me share with you five simple tweaks you can do today to make your web site give your more bang for your buck.
1. COLLECT CONTACT INFORMATION
Typically, when I meet potential new clients within the first 30 seconds they spontaneously whip out their wallets, hold up their check books and yell out “I want to buy your stuff right now!” Then I usually wake up! In real life it takes multiple contacts to entice someone to give me some of their hard earned dough! But how can you contact them if you don’t know who they are?
Use your prime “cyber real estate” (the top part of your web site people see before they even scroll down) to convince your visitors to willingly give you their name and email address. Call your web person right now and tell them to place a “sign-up” form of some sort on your home page. (OK, wait till you finish reading this article – so you can take care of all the changes with one call.)
2. MAKE YOUR SITE LOAD FASTER
Do you have a lot of flashing buttons, rotating graphics, or worse – do you still have that “cool” flash intro guarding access to your web site? Hey there is a place for all this stuff on the internet – but it’s not on your web site. Most people will only wait a few seconds for your web site to display on their screen. If it doesn’t - they will move on and never come back!
Unless the graphics communicate an important point about your product or service – get rid of them. And listen – the nineties are gone – step into the 21st century and kill your “cool” flash intro.
3. USE EFFECTIVE PAGE TITLES
Are you speaking in riddles? Unless you’re trying to compete with Harry Potter open each web page with headlines that entice visitors to take the time to read more.
Here are a couple of examples. Would you rather read “about our services” or how “an ex-baker turned millionaire reveals his marketing secrets”? How about this – which headline would pick your interest more – “collateral design” or “does your marketing material communicate your message”?
Don’t make people guess what they are about to read – believe me, they won’t take the time. Say it in simple language. Take a look at your web site – does each page have an effective headline? If not – fix it.
4. DON'T HIDE THE GOODIES!
The famous WIIFM (what’s in it for me) has become such a clich? but it’s so true! Recently a Japanese publisher of a man’s magazine produced an entire issue using only photographs of attractive women and “blah, blah, blah” as a text for all the titles and articles.
What’s the point? Come on, do you think guys buy those magazines for the deep, thought provoking articles? Conversely, do you think your potential clients come to your web site to read your dissertation about “what is coaching” or “our consulting philosophy”?
Your web visitors want to know how they can solve their problems and if you can help them do it. Don’t hide this stuff where no one can find it. Highlight the benefits your product or service offers. Make it easy to find your informative articles. Present case studies. Allow them to download simple guides, forms or assessments. Provide links to more resources. Make yourself useful and they will reward you with their business.
5. BUILD CREDIBILITY
We all like to do business with people we know, like and trust. So how do you do make people feel like they know you and can trust you just by visiting your web site? Here are a few things that will give your credibility a boost:
- Use testimonials. When you tout your own horn people question your information. But a positive comment fro
Despite what many people may say, a job search does not have to be an unpleasant experience. There are those people who choose to take charge of the process, who actually find the process to be very rewarding and stimulating. Conducting a job search is in many ways a self discovery process and an opportunity to put your true endurance and attitude skills to the test.Here is the secret to experiencing job search success: Be Productive, Be Proactive, Be Positive, Be Persistent, and Be Polished. It is a very easy formula to follow: Do your homework on what you want to do and where you would ideally like to do it. Do more than you
Use your prime “cyber real estate” (the top part of your web site people see before they even scroll down) to convince your visitors to willingly give you their name and email address. Call your web person right now and tell them to place a “sign-up” form of some sort on your home page. (OK, wait till you finish reading this article – so you can take care of all the changes with one call.)
2. MAKE YOUR SITE LOAD FASTER
Do you have a lot of flashing buttons, rotating graphics, or worse – do you still have that “cool” flash intro guarding access to your web site? Hey there is a place for all this stuff on the internet – but it’s not on your web site. Most people will only wait a few seconds for your web site to display on their screen. If it doesn’t - they will move on and never come back!
Unless the graphics communicate an important point about your product or service – get rid of them. And listen – the nineties are gone – step into the 21st century and kill your “cool” flash intro.
3. USE EFFECTIVE PAGE TITLES
Are you speaking in riddles? Unless you’re trying to compete with Harry Potter open each web page with headlines that entice visitors to take the time to read more.
Here are a couple of examples. Would you rather read “about our services” or how “an ex-baker turned millionaire reveals his marketing secrets”? How about this – which headline would pick your interest more – “collateral design” or “does your marketing material communicate your message”?
Don’t make people guess what they are about to read – believe me, they won’t take the time. Say it in simple language. Take a look at your web site – does each page have an effective headline? If not – fix it.
4. DON'T HIDE THE GOODIES!
The famous WIIFM (what’s in it for me) has become such a clich? but it’s so true! Recently a Japanese publisher of a man’s magazine produced an entire issue using only photographs of attractive women and “blah, blah, blah” as a text for all the titles and articles.
What’s the point? Come on, do you think guys buy those magazines for the deep, thought provoking articles? Conversely, do you think your potential clients come to your web site to read your dissertation about “what is coaching” or “our consulting philosophy”?
Your web visitors want to know how they can solve their problems and if you can help them do it. Don’t hide this stuff where no one can find it. Highlight the benefits your product or service offers. Make it easy to find your informative articles. Present case studies. Allow them to download simple guides, forms or assessments. Provide links to more resources. Make yourself useful and they will reward you with their business.
5. BUILD CREDIBILITY
We all like to do business with people we know, like and trust. So how do you do make people feel like they know you and can trust you just by visiting your web site? Here are a few things that will give your credibility a boost:
- Use testimonials. When you tout your own horn people question your information. But a positive comment fr
The Waste Electrical and Electronic Equipment (WEEE) directive came into force in the UK on 13th August 2004. The WEEE Directive aims to minimise the impact of electrical and electronic equipment on the environment during their life times and when they become waste. It applies to a huge spectrum of products including Computer Hardware and it encourages and sets criteria for the collection, treatment, recycling and recovery of waste IT equipment.The enforcement of the WEEE and RoHS (Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment) Directives should greatly assist in the reduction o
Unless the graphics communicate an important point about your product or service – get rid of them. And listen – the nineties are gone – step into the 21st century and kill your “cool” flash intro.
3. USE EFFECTIVE PAGE TITLES
Are you speaking in riddles? Unless you’re trying to compete with Harry Potter open each web page with headlines that entice visitors to take the time to read more.
Here are a couple of examples. Would you rather read “about our services” or how “an ex-baker turned millionaire reveals his marketing secrets”? How about this – which headline would pick your interest more – “collateral design” or “does your marketing material communicate your message”?
Don’t make people guess what they are about to read – believe me, they won’t take the time. Say it in simple language. Take a look at your web site – does each page have an effective headline? If not – fix it.
4. DON'T HIDE THE GOODIES!
The famous WIIFM (what’s in it for me) has become such a clich? but it’s so true! Recently a Japanese publisher of a man’s magazine produced an entire issue using only photographs of attractive women and “blah, blah, blah” as a text for all the titles and articles.
What’s the point? Come on, do you think guys buy those magazines for the deep, thought provoking articles? Conversely, do you think your potential clients come to your web site to read your dissertation about “what is coaching” or “our consulting philosophy”?
Your web visitors want to know how they can solve their problems and if you can help them do it. Don’t hide this stuff where no one can find it. Highlight the benefits your product or service offers. Make it easy to find your informative articles. Present case studies. Allow them to download simple guides, forms or assessments. Provide links to more resources. Make yourself useful and they will reward you with their business.
5. BUILD CREDIBILITY
We all like to do business with people we know, like and trust. So how do you do make people feel like they know you and can trust you just by visiting your web site? Here are a few things that will give your credibility a boost:
- Use testimonials. When you tout your own horn people question your information. But a positive comment fr
Dal? was born in Spain in 1904, and he was always outlandish and controversial. His name became an icon, and his works are unique and recognizable. Dali’s excellent job of branding himself resulted in his creating a brand like “Coca-Cola,” perennial brand. He is one of the only artists who became famous in his lifetime. As you know, many artists never receive recognition until after their death. We all wish our brands would be this well known.Dali “surrealist,” style was part of his brilliant branding. His eccentricities, poetic qualities, political disobedience, wide moustache, and unique style all made his name and his w
Don’t make people guess what they are about to read – believe me, they won’t take the time. Say it in simple language. Take a look at your web site – does each page have an effective headline? If not – fix it.
4. DON'T HIDE THE GOODIES!
The famous WIIFM (what’s in it for me) has become such a clich? but it’s so true! Recently a Japanese publisher of a man’s magazine produced an entire issue using only photographs of attractive women and “blah, blah, blah” as a text for all the titles and articles.
What’s the point? Come on, do you think guys buy those magazines for the deep, thought provoking articles? Conversely, do you think your potential clients come to your web site to read your dissertation about “what is coaching” or “our consulting philosophy”?
Your web visitors want to know how they can solve their problems and if you can help them do it. Don’t hide this stuff where no one can find it. Highlight the benefits your product or service offers. Make it easy to find your informative articles. Present case studies. Allow them to download simple guides, forms or assessments. Provide links to more resources. Make yourself useful and they will reward you with their business.
5. BUILD CREDIBILITY
We all like to do business with people we know, like and trust. So how do you do make people feel like they know you and can trust you just by visiting your web site? Here are a few things that will give your credibility a boost:
- Use testimonials. When you tout your own horn people question your information. But a positive comment fr
Right after graduating from the MBA program at MIT Sloan School of Management, Wong could not wait to resume her pre-MBA high-flying career: managing director of one of the largest web solution companies in HK. She took a senior management position from a fast-growing company but within two months she realized something was missing in her original plan: that saying good bye to her then 8 month-old baby every morning and missing him all day was hard. She quit the job and decided to start her own business from home.It was not like any of the ventures she had started before. With a baby at home and another arriving in a few months
Your web visitors want to know how they can solve their problems and if you can help them do it. Don’t hide this stuff where no one can find it. Highlight the benefits your product or service offers. Make it easy to find your informative articles. Present case studies. Allow them to download simple guides, forms or assessments. Provide links to more resources. Make yourself useful and they will reward you with their business.
5. BUILD CREDIBILITY
We all like to do business with people we know, like and trust. So how do you do make people feel like they know you and can trust you just by visiting your web site? Here are a few things that will give your credibility a boost:
- Use testimonials. When you tout your own horn people question your information. But a positive comment from a past client can instantly build your credibility.
- Display your contact information on every page. Don’t hide behind an email address. Tell people where and how to find you. List your address and phone number. People are more likely to do business with you if they know how to find you if something goes wrong.
- Display case studies and articles. They provide useful information and build you up as an authority on the subject.
- Post pictures of you and your key team members. You can post your bio but looking at your picture makes people feel like they actually know you. I can’t tell you how many times I run into people whom I’ve never met before and they feel like they’ve known me for years – because they’ve seen me on my web site.
There is a lot more tweaking that could turn your web site into a marketing magnet. But these five will give you a good start. OK, now you can call your web person!
(c) 2004 Adam M. Urbanski
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