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Atricle Dump - Large One?
If you own a lawn or landscape company, you will eventually lose some customers. Most customers will not even tell you why they are letting you go. At many times this will come as a surprise to you.This can create a bad image of you and your company in the customer's eyes.And believe me, they have the potential to let many people know.In my opinion, it can be most damaging when you are maintaining many properties on one street or area. Some of these neighbors have a much stronger bond with each other than with the lawn business owner. If one customer drops you, the others may
So, let's say a large soda costs you 35? more than a small soda -- are you with me on this? This means, by saying "Large one?"... 7 out of every 10 customers that walk through your door, end up giving you an extra 35 cents!
Now you may be thinking, "So what?... It's only 35 cents."
A-h-h-h, but remember....
Little Hinges Swing Big Doors Open!
F
Does your hiring process consist of proven practices or just a hodgepodge of activities that get into gear when someone says, “I need more people” or “Sally has left and we need someone to take her place NOW?”Smart hiring is more than running ads, screening, interviewing and checking references. It is a series of specific procedures that can work well or create bottlenecks and inefficiencies. Here are eight steps to improve your hiring success rate.Step 1: Begin With a Discussion Not a Job Description. Find out what is really needed for today and tomorrow.<
All you need to do is add these 2 words to your selling system, and you're good to go.
In fact, this trick's so good, I wish I could take credit for coming up with it, but the truth is, it comes from a little-known marketing legend.
Here's the deal:
In 1947, Elmer Wheeler was one of the best-known salesmen of his time. His "Wheeler Institute of Words" developed a "best practices" of selling, by testing a variety of words in over 19 million selling situations.
I'm right in the middle of reading one of Elmer's most famous books, "Tested Sentences That Sell".
And here's a great little selling trick that comes straight out of this book:
Ever go into a restaurant and order a drink?
Of course you have.
And what does your server usually ask you, right after you place your order?
They usually say "Small or large?", right?
Well, imagine for a moment... you're the owner of this restaurant.
Do you have any idea how much your sales would increase over time, if... instead of saying "Small or large?" after your customers ordered their drinks ... you told your servers to instead, say...
“Large one?”
Let me take the guess-work out of this and make your job easier for you.
Elmer Wheeler tested this experiment out in five-thousand separate selling situations. And the results showed, when your server asked "Large one?"...
7 out of every 10 people, answered “Yes!”
So, let's say a large soda costs you 35? more than a small soda -- are you with me on this? This means, by saying "Large one?"... 7 out of every 10 customers that walk through your door, end up giving you an extra 35 cents!
Now you may be thinking, "So what?... It's only 35 cents."
A-h-h-h, but remember....
Little Hinges Swing Big Doors Open!
F
It is wise to set the business plan no matter what type of business you are starting. If you buy a business plan book sometimes it is hard to find a sample business plan of a business which is similar in nature to the one you wish to start. For instance let's say you wish to run a Mobil oil change business; the chance of you finding a business plan sample that is similar will be difficult.So then how do you build your business plan pro forma if you're going to start a Mobil oil change business and you want to put in the financials or the estimates? Here are some thought on that s
I'm right in the middle of reading one of Elmer's most famous books, "Tested Sentences That Sell".
And here's a great little selling trick that comes straight out of this book:
Ever go into a restaurant and order a drink?
Of course you have.
And what does your server usually ask you, right after you place your order?
They usually say "Small or large?", right?
Well, imagine for a moment... you're the owner of this restaurant.
Do you have any idea how much your sales would increase over time, if... instead of saying "Small or large?" after your customers ordered their drinks ... you told your servers to instead, say...
“Large one?”
Let me take the guess-work out of this and make your job easier for you.
Elmer Wheeler tested this experiment out in five-thousand separate selling situations. And the results showed, when your server asked "Large one?"...
7 out of every 10 people, answered “Yes!”
So, let's say a large soda costs you 35? more than a small soda -- are you with me on this? This means, by saying "Large one?"... 7 out of every 10 customers that walk through your door, end up giving you an extra 35 cents!
Now you may be thinking, "So what?... It's only 35 cents."
A-h-h-h, but remember....
Little Hinges Swing Big Doors Open!
F
The hardest part about getting into business is the startup capital that you need. Most businesses require a high initial investment that keeps many starting entrepreneurs from being able to get into business in the first place. But, the truly ingenious business ideas are the ones that allow for low startup costs and high potential income.Looking at the many different franchise opportunities, you’ll be able to begin to see what I mean. Subway seems to top the list of best franchise opportunity no matter which list is comparing it. That’s because they have a great marketing packa
Of course you have.
And what does your server usually ask you, right after you place your order?
They usually say "Small or large?", right?
Well, imagine for a moment... you're the owner of this restaurant.
Do you have any idea how much your sales would increase over time, if... instead of saying "Small or large?" after your customers ordered their drinks ... you told your servers to instead, say...
“Large one?”
Let me take the guess-work out of this and make your job easier for you.
Elmer Wheeler tested this experiment out in five-thousand separate selling situations. And the results showed, when your server asked "Large one?"...
7 out of every 10 people, answered “Yes!”
So, let's say a large soda costs you 35? more than a small soda -- are you with me on this? This means, by saying "Large one?"... 7 out of every 10 customers that walk through your door, end up giving you an extra 35 cents!
Now you may be thinking, "So what?... It's only 35 cents."
A-h-h-h, but remember....
Little Hinges Swing Big Doors Open!
F
I well remember as a young bank clerk many years ago, sitting at my desk one morning. Around me were the sounds of hustle and bustle of a busy office – people were sipping their coffee (in those days it was instant!) opening the mail (ah, for the days before email!) and telling of the events of last evening or their trip to work that morning. As a morning person, it was my best time of the day when I was at my most positive, creative and effective best, so I had my head down and bum up. Time later for relaxing. Suddenly, the air was split with an earth shattering yell. My usually very
“Large one?”
Let me take the guess-work out of this and make your job easier for you.
Elmer Wheeler tested this experiment out in five-thousand separate selling situations. And the results showed, when your server asked "Large one?"...
7 out of every 10 people, answered “Yes!”
So, let's say a large soda costs you 35? more than a small soda -- are you with me on this? This means, by saying "Large one?"... 7 out of every 10 customers that walk through your door, end up giving you an extra 35 cents!
Now you may be thinking, "So what?... It's only 35 cents."
A-h-h-h, but remember....
Little Hinges Swing Big Doors Open!
F
Many franchised businesses now use the internet to communicate with the franchisor. This communication is mainly by way of an Intranet which is a private computer network. This can be done via the internet or via cables interconnecting the franchise network and serve to enhance the whole franchise network if done correctly.The franchisees can place orders online and check delivery dates. Some of the largest fast food franchises operate "just in time" daily deliveries to their franchise network. This has really enhanced the process and meant that the franchisee can afford to carry lo
So, let's say a large soda costs you 35? more than a small soda -- are you with me on this? This means, by saying "Large one?"... 7 out of every 10 customers that walk through your door, end up giving you an extra 35 cents!
Now you may be thinking, "So what?... It's only 35 cents."
A-h-h-h, but remember....
Little Hinges Swing Big Doors Open!
Follow me here for a minute: If you've got 5 servers... and each of them does this with 100 customers a day, this means each of them will be serving large sodas to an extra 70 people a day.
That's an extra 350 large soda sales a day. (5 servers x 70 large sodas each).
350 extra sales, at 35? each, is $122.50 a day in extra gross sales for you... which translates into $857.50 extra a week, and over 52 weeks, this turns into...
$44,590 Dollars A Year... With ZERO Extra Marketing Costs Involved!
Not bad, hey?
And if your large sodas cost 50? more than your small sodas, in that case, your annual bump in gross sales would be $63,700 Dollars!
70? more? O.K., that one's easy -- just double the 35? figure -- now you're selling $89,180 Dollars more!
See how easy this stuff is?
It's insane, isn't it?
But what if you don't have a restaurant?
How can you use this trick in your business?
Well, let's say you own a photography store. When people are filling out their forms to get their pictures developed, instead of saying "Singles or doubles?", you can say "Doubles?".
If you own a landscaping company, instead of asking "Shrubs and lawn?", you'd say "Whole yard?"
And if you're a hairdresser, instead of asking "Cut and shampoo?", you just say "Shampoo?"
Make sense?
When it comes down to it, the basic premise of this selling trick, is...
If You Don't Ask... You Don’t Get!
But polishing your request up so it's "benefit-oriented"
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