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  • Atricle Dump - Direct Mail Advertising Copywriting - Twelve Ways to Evaluate Direct Mail Copy

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    prospects rather than at the world in general?

    3. Is the writer talking to the prospect in langua

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    How can you know if your direct mail sales letter is ready to mail? Check it against these guidelines from Don Kanter, the US direct mail specialist.

    1. Does the writer know the product? Has the writer dug out every selling point and benefit? Has the writer concentrated on communicating product benefits instead of features only?

    2. Does the writer know her market? Is she aiming at the most likely prospects rather than at the world in general?

    3. Is the writer talking to the prospect in langua

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    rom Don Kanter, the US direct mail specialist.

    1. Does the writer know the product? Has the writer dug out every selling point and benefit? Has the writer concentrated on communicating product benefits instead of features only?

    2. Does the writer know her market? Is she aiming at the most likely prospects rather than at the world in general?

    3. Is the writer talking to the prospect in langua

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    r dug out every selling point and benefit? Has the writer concentrated on communicating product benefits instead of features only?

    2. Does the writer know her market? Is she aiming at the most likely prospects rather than at the world in general?

    3. Is the writer talking to the prospect in langua

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    s instead of features only?

    2. Does the writer know her market? Is she aiming at the most likely prospects rather than at the world in general?

    3. Is the writer talking to the prospect in langua

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    prospects rather than at the world in general?

    3. Is the writer talking to the prospect in language that the prospect will understand?

    4. Does the letter look like and read like a letter written by one individual and intended for another individual? Or does it sound like it’s written by an organization, and intended for the masses?

    5. Does the writer make a promise to the prospect and then prove that the writer can deliver on that promise?

    6. Does the writer get to the point soon enough

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