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Atricle Dump - The Power of a Postcard
Many dream of photography school. It is an art and a passion that few people can take and make use of. But, those that do, really can amaze the world with what they can capture on a single roll of film. But, how can you find the right school to get into? Having the right photography school on your resume really can make a bit of differen
3. High readership
The Postal Service suggests that postcards are more than six times as likely to be read as compared with direct mail letters – 94% versus 14%. They don’t have to be opened and you can add colors and graphics to quickly get y
Do you feel like an entrepreneur? Would you consider yourself one? You know there are many great opportunities out there. If you don’t already have an established business, you’re probably eager to start one! If there’s money to be made, you’ll find a way to make it! After all, you know you are an entrepreneur, regardless of your current occ
Quite simply…..because it works.
Postcards are a staple of direct marketing because they’re economical, flexible and highly effective. They are indisputably the most inexpensive targeted marketing strategy available. Whatever your mission – to advertise, invite, brand, remind, promote or sell – postcard marketing will get the job done simply and affordably.
Why are they so valuable? Here are 6 primary reasons:
1. Cost-effective
For as little as a few hundred dollars, you can reach thousands of prospects and clients with multiple “touches”. No other marketing vehicle offers this level of reach for such a small investment. My last postcard order totaled less than $400 for 4,000 cards (2-color, 5-1/2” x 8-1/2”).
2. Extremely personal
Don’t you feel like you’re talking with someone when you read a postcard? A postcard allows you as a business owner to get close to your prospect and communicate in a friendly, social environment.
3. High readership
The Postal Service suggests that postcards are more than six times as likely to be read as compared with direct mail letters – 94% versus 14%. They don’t have to be opened and you can add colors and graphics to quickly get yo
It's interesting to see how resourceful people become when starting their own business. Especially when budget is tight, creative juices go into high gear. I recall my days in corporate marketing when every event, whether it be a sales conference, partner summit or tradeshow had to have tchotchkes. (“Tchotchke” is Yiddish for those corpor
Why are they so valuable? Here are 6 primary reasons:
1. Cost-effective
For as little as a few hundred dollars, you can reach thousands of prospects and clients with multiple “touches”. No other marketing vehicle offers this level of reach for such a small investment. My last postcard order totaled less than $400 for 4,000 cards (2-color, 5-1/2” x 8-1/2”).
2. Extremely personal
Don’t you feel like you’re talking with someone when you read a postcard? A postcard allows you as a business owner to get close to your prospect and communicate in a friendly, social environment.
3. High readership
The Postal Service suggests that postcards are more than six times as likely to be read as compared with direct mail letters – 94% versus 14%. They don’t have to be opened and you can add colors and graphics to quickly get y
Many small businesses are crying out for good design at a low cost and if you are just starting out as a designer – this is great news for you. This helps them but it also helps you because you not only get experience but you also manage to build up a portfolio, some good references and still get paid!So how do you get to work for
1. Cost-effective
For as little as a few hundred dollars, you can reach thousands of prospects and clients with multiple “touches”. No other marketing vehicle offers this level of reach for such a small investment. My last postcard order totaled less than $400 for 4,000 cards (2-color, 5-1/2” x 8-1/2”).
2. Extremely personal
Don’t you feel like you’re talking with someone when you read a postcard? A postcard allows you as a business owner to get close to your prospect and communicate in a friendly, social environment.
3. High readership
The Postal Service suggests that postcards are more than six times as likely to be read as compared with direct mail letters – 94% versus 14%. They don’t have to be opened and you can add colors and graphics to quickly get y
Patrick Atkins is Senior Manager for Agency Training of a major insurance company. When people asked what he did for a living, he used to reply, ‘I sell life insurance’.In his second year of selling, a customer died in an accident and he went to visit the widow. She was distraught, of course, but she spoke to Patrick after the funeral
2. Extremely personal
Don’t you feel like you’re talking with someone when you read a postcard? A postcard allows you as a business owner to get close to your prospect and communicate in a friendly, social environment.
3. High readership
The Postal Service suggests that postcards are more than six times as likely to be read as compared with direct mail letters – 94% versus 14%. They don’t have to be opened and you can add colors and graphics to quickly get y
So how on earth can we be expected to stay abreast of the changes in our marketplace. Well the simple answer is:continually adapt to the changes you facelisten to your staffask your customersread magazines / newspapers / blogs / e-newsletterslisten to people in the pub / on the train / in th
3. High readership
The Postal Service suggests that postcards are more than six times as likely to be read as compared with direct mail letters – 94% versus 14%. They don’t have to be opened and you can add colors and graphics to quickly get your reader’s attention. And they don’t face spam filters like your e-mails do.
4. Versatile
With numerous options available to you regarding size and layout, you can design a card for virtually any purpose. Invitations, marketing messages, special sales, announcements, upcoming events, even mini-newsletters – all can effectively be accomplished with postcards.
5. Easily work with other marketing weapons
Postcards are a tremendous tool in tandem with other marketing activities. As an introduction before an e-mail or telephone call, or as a follow-up reinforcement after, they get attention. Properly designed postcards usually are the most remembered component when multiple marketing weapons are used.
6. Easy to track
The use of a special code on the card or a message included requesting the recipient to return it for value make postcard campaigns simple and easy to track. Leads and sales generated can easily be identified to determine the ROI for every mailing.
Postcards of course don’t guarantee marketing success. You’ve got to make good choices regarding the list, paper stock and size, c
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