quite negative. For example, many of us can easily complete the following statements:

• Don't draw…
• Don't speak…
• Don't go where...

Many individuals and companies are consistently seeking new answers to achieving sustainable performance improvement. These solutions revolve around changing behaviors and may include self-improvement tapes to executive coaching. Yet, the desired results still allude many because the answer begins not with the behaviors, but with liberating the beliefs reflected in the attitudes that are demonstrated through the behaviors.

Liberating beliefs is not easy because of the impact of the early years of behavior conditioning along with how the human brain functions. Research suggests that most of our attitudes are in place by the age of 5. These attitudes evolved from our earliest foundational experiences and in many instances are quite negative. For example, many of us can easily complete the following statements:

• Don't draw…
• Don't speak…
• Don't go where...

F

self-improvement tapes to executive coaching. Yet, the desired results still allude many because the answer begins not with the behaviors, but with liberating the beliefs reflected in the attitudes that are demonstrated through the behaviors.

Liberating beliefs is not easy because of the impact of the early years of behavior conditioning along with how the human brain functions. Research suggests that most of our attitudes are in place by the age of 5. These attitudes evolved from our earliest foundational experiences and in many instances are quite negative. For example, many of us can easily complete the following statements:

• Don't draw…
• Don't speak…
• Don't go where...

he attitudes that are demonstrated through the behaviors.

Liberating beliefs is not easy because of the impact of the early years of behavior conditioning along with how the human brain functions. Research suggests that most of our attitudes are in place by the age of 5. These attitudes evolved from our earliest foundational experiences and in many instances are quite negative. For example, many of us can easily complete the following statements:

• Don't draw…
• Don't speak…
• Don't go where...

brain functions. Research suggests that most of our attitudes are in place by the age of 5. These attitudes evolved from our earliest foundational experiences and in many instances are quite negative. For example, many of us can easily complete the following statements:

• Don't draw…
• Don't speak…
• Don't go where...

quite negative. For example, many of us can easily complete the following statements:

• Don't draw…
• Don't speak…
• Don't go where...

From these foundational life experiences, we have constructed beliefs that potentially limit future performance. For example from "Don’t draw outside of the lines," our beliefs limit our ability to think outside the box. In "Don’t speak to strangers," we limit our opportunities to meet new people and possible new businesses. The conditioning of "Don't go where you are not wanted or ask." may keep us from taking risks.

In the book, Get Our of Your Own Way, the author, Dr. Cooper, provides insight as to how our brains enjoy the status quo and actively strive to maintain current conditions. In other words to achieve success, we actively fight change that we envision for ourselves. We must learn how to liberate ourselves f