Tags |
|
|
Links |
|
|
Atricle Dump - Notes for Newbies - Part Twenty-Five - Viral Marketing
You have decided to assign the task of logo designing to a professional logo designing company. But, how can you get the great logo you are looking for?Great Logo Ideas Great logos are off springs of great logo ideas. Great logo ideas come from personal interest and a clear understanding of what your business does. All this once clear to you must be vividly understood by the logo designing company that you have hired. You must submit a lot of details to the professional logo designer that help them come
People like free stuff. In this business, most sales offers include a whole pile of bonuses, indeed, most copywriters will tell you bonuses are often of
Widespread research suggests that people do not leave organizations; they leave their managers. The implication of this finding is that managers who are respected and seen as supportive of the people who work with them are indispensable to successful organizations. Without them, competent people may leave their current organization in search of better treatment. The resultant costs of recruitment, engagement and subsequent retention can be enormous. Less tangible are the indirect costs associated with the loss of corpo
Today we want to talk about viral marketing. This is a way of spreading the word about you and your products exponentially.
Viral marketing
At sometime in the past you have received an email message like this:
- Hi, my name is Stanley. I am in the Second Grade at the Alfred C. Packer Memorial Elementary School in Central City, Colorado. We are doing a project. We are trying to see just how many people we can reach with this message by email in 48 hours. Please forward this message to everybody in your address book and ask them to do the same.
Messages like this have filled email boxes to overflowing in a matter of hours, and have caused email services to have to be shut down because of overload to their systems within 24 hours of the first posting.
Viral marketing works in a similar way, except the vehicle is an ebook rather than an email message.
You write an ebook about some subject of interest to your target market. Throughout the book you place links to your site. You make it attractive enough that your customers want to pass it on to their customers.
The number of copies in circulation expands exponentially, as did the email message from little Stanley. Here is how it works:
- Suppose you send your ebook to four people and they each send it to four people
- Now 16 people have copies and they each send it to four people
- Now 64 people have copies
- Then 256
- Then 1024
- Then 4096
- Then 16384
If this process were to be repeated 10 times, your original book containing links to your website would be in the hands of 1,048,576 people. This is not too bad considering all you did was write a short but interesting book and email it to four people. :-)
The process is not quite this smooth and simple. First you must write a book that truly interests your readers. It must be something not only of interest to them, but something they feel they can pass on to their friends. Not everyone receiving it will immediately send it on to four of their friends. Some may send it to more than four, but others may do nothing with it.
People like free stuff. In this business, most sales offers include a whole pile of bonuses, indeed, most copywriters will tell you bonuses are often of
The global demand for heavy construction equipment has increased dramatically over the preceding years. This demand of heavy construction equipment is highly accredited in part to the recovery from a recession in assorted Asian countries, as well as in Latin America, Russia, and Africa. Regardless of the fact that the heavy construction equipment industry is not as heavily concentrated as it had been in previous years, acquisitions are still going strong and substantial partnerships between competing companies are on t
Messages like this have filled email boxes to overflowing in a matter of hours, and have caused email services to have to be shut down because of overload to their systems within 24 hours of the first posting.
Viral marketing works in a similar way, except the vehicle is an ebook rather than an email message.
You write an ebook about some subject of interest to your target market. Throughout the book you place links to your site. You make it attractive enough that your customers want to pass it on to their customers.
The number of copies in circulation expands exponentially, as did the email message from little Stanley. Here is how it works:
- Suppose you send your ebook to four people and they each send it to four people
- Now 16 people have copies and they each send it to four people
- Now 64 people have copies
- Then 256
- Then 1024
- Then 4096
- Then 16384
If this process were to be repeated 10 times, your original book containing links to your website would be in the hands of 1,048,576 people. This is not too bad considering all you did was write a short but interesting book and email it to four people. :-)
The process is not quite this smooth and simple. First you must write a book that truly interests your readers. It must be something not only of interest to them, but something they feel they can pass on to their friends. Not everyone receiving it will immediately send it on to four of their friends. Some may send it to more than four, but others may do nothing with it.
People like free stuff. In this business, most sales offers include a whole pile of bonuses, indeed, most copywriters will tell you bonuses are often of
In the international bestseller "Blink," Malcolm Gladwell explains why our decisions to choose brands, select a mate, sue our doctor or make choices that decide Presidential elections, aren't as simple as they seem.Why we often let unconscious biases affect our opinions about people who are taller or have a different skin colour. And why we find it even harder to explain them when asked.I consider "Blink" essential reading for all marketers. I mean, which blue-blooded marketer wouldn't love to know how th
You write an ebook about some subject of interest to your target market. Throughout the book you place links to your site. You make it attractive enough that your customers want to pass it on to their customers.
The number of copies in circulation expands exponentially, as did the email message from little Stanley. Here is how it works:
- Suppose you send your ebook to four people and they each send it to four people
- Now 16 people have copies and they each send it to four people
- Now 64 people have copies
- Then 256
- Then 1024
- Then 4096
- Then 16384
If this process were to be repeated 10 times, your original book containing links to your website would be in the hands of 1,048,576 people. This is not too bad considering all you did was write a short but interesting book and email it to four people. :-)
The process is not quite this smooth and simple. First you must write a book that truly interests your readers. It must be something not only of interest to them, but something they feel they can pass on to their friends. Not everyone receiving it will immediately send it on to four of their friends. Some may send it to more than four, but others may do nothing with it.
People like free stuff. In this business, most sales offers include a whole pile of bonuses, indeed, most copywriters will tell you bonuses are often of
The President of a 200+ store division of a major retailer learned of a serious communication problem and commented that ‘this was to be expected in large organizations’. Well, that clears everything up. Many retail executives don’t believe that communication is important enough to get it right by coming up with a methodology that will ensure accurate and timely communication to field personnel. They don’t think communication is an issue that will affect the business one way or the other. They readily accept mediocri
If this process were to be repeated 10 times, your original book containing links to your website would be in the hands of 1,048,576 people. This is not too bad considering all you did was write a short but interesting book and email it to four people. :-)
The process is not quite this smooth and simple. First you must write a book that truly interests your readers. It must be something not only of interest to them, but something they feel they can pass on to their friends. Not everyone receiving it will immediately send it on to four of their friends. Some may send it to more than four, but others may do nothing with it.
People like free stuff. In this business, most sales offers include a whole pile of bonuses, indeed, most copywriters will tell you bonuses are often of
Although it is crucially important, Brand is one of the most confusing and misunderstood words used in business. Much of this confusion and misunderstanding comes from the fact that there are three distinct meanings associated with this word.There is the widespread use of the word used to refer to a particular product. This is the common use of the word. Then there is the use of the word to refer to certain signs, such as brand names, logos, symbols, colors and sounds that typically 'belong' to the business t
People like free stuff. In this business, most sales offers include a whole pile of bonuses, indeed, most copywriters will tell you bonuses are often of more interest to prospective buyers than the product on offer. So everybody selling information products is always on the lookout for things to give away.
Ebooks are written in one of two formats: PDF or with an HTML ebook compiler.
PDF stands for ‘Portable Document Format’. It is a recognised standard format for ebooks. Whenever you download a document that needs to be read using an Adobe® Acrobat Reader, you are looking at a PDF file.
To read a PDF file you need the Adobe® Reader. This can be downloaded free. I read somewhere recently that there are about 100,000,000 computers around the world with this reader installed. Anybody receiving your ebook will need one to read it.
PDF compilers are available in a range of prices – some that are free to download.
The option is to use ebook compiler software that uses HTML. An advantage of these compilers is that they can be read in a browser – no separate reader is needed.
HTML ebook compilers are available from about ?20 or more, depending on features.
There are a huge number of viral marketing programmes out there. Many offer you a package that includes the compiler, templates, marketing strategies, support and all the other bits you need to make it work. If you think you want to do some viral marketing, search the Internet and ask what your guru does.
That’s all for this time. See you soon.
Next time we shall talk about running seminars. Seminars are products just like other information products, and they can be very profitable.
Thanks for listening. :-)
Copyright © 2006 Mary Rice-Johnston & Golden Goose Direct. All rights reserved.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.articledump.net/article/30634/articledump-Notes-for-Newbies--Part-TwentyFive--Viral-Marketing.html">Notes for Newbies - Part Twenty-Five - Viral Marketing</a>
BB link (for phorums):
[url=http://www.articledump.net/article/30634/articledump-Notes-for-Newbies--Part-TwentyFive--Viral-Marketing.html]Notes for Newbies - Part Twenty-Five - Viral Marketing[/url]
Related Articles:
Positioning and Branding - Brand Identity Guru
Brainstorm or Bust? The Million Dollar Idea
Bookmark it:
|