u exactly as you are!” and they’ll follow you anywhere.

There was a classic book written by Joe Karbo, a tremendous advertising copywriter and self-promoter: “The Lazy Man’s Way To Riches.”

Karbo knew how to get the attention of most success se

By mistake I just clicked on an ad that features some new cold calling guru.

His pitch is ostensibly unique, but it’s really as old as quackery, itself.

He says:

(1) Don’t use a “Large Numbers” technique of making lots of calls; and

(2) Don’t use a script.

To me, this is like telling a disease sufferer to avoid all medical help and to rely instead only on hope.

Does hope work?

Sometimes.

Is medicine better?

Usually.

But this quack will earn business because he’s not selling sales training or even success.

He’s selling LAZINESS, and negative inertia.

He’s telling people to not change anything. They don’t want to work hard by working the numbers, calling loads and loads of folks.

And they don’t want regimentation and self-discipline, something that scripting provides.

They want to keep doing what they’ve been doing, yet get better results. (That’s one of the definitions of insanity, by the way.)

Tell these fools “I love you exactly as you are!” and they’ll follow you anywhere.

There was a classic book written by Joe Karbo, a tremendous advertising copywriter and self-promoter: “The Lazy Man’s Way To Riches.”

Karbo knew how to get the attention of most success se

>(2) Don’t use a script.

To me, this is like telling a disease sufferer to avoid all medical help and to rely instead only on hope.

Does hope work?

Sometimes.

Is medicine better?

Usually.

But this quack will earn business because he’s not selling sales training or even success.

He’s selling LAZINESS, and negative inertia.

He’s telling people to not change anything. They don’t want to work hard by working the numbers, calling loads and loads of folks.

And they don’t want regimentation and self-discipline, something that scripting provides.

They want to keep doing what they’ve been doing, yet get better results. (That’s one of the definitions of insanity, by the way.)

Tell these fools “I love you exactly as you are!” and they’ll follow you anywhere.

There was a classic book written by Joe Karbo, a tremendous advertising copywriter and self-promoter: “The Lazy Man’s Way To Riches.”

Karbo knew how to get the attention of most success se

s because he’s not selling sales training or even success.

He’s selling LAZINESS, and negative inertia.

He’s telling people to not change anything. They don’t want to work hard by working the numbers, calling loads and loads of folks.

And they don’t want regimentation and self-discipline, something that scripting provides.

They want to keep doing what they’ve been doing, yet get better results. (That’s one of the definitions of insanity, by the way.)

Tell these fools “I love you exactly as you are!” and they’ll follow you anywhere.

There was a classic book written by Joe Karbo, a tremendous advertising copywriter and self-promoter: “The Lazy Man’s Way To Riches.”

Karbo knew how to get the attention of most success se

they don’t want regimentation and self-discipline, something that scripting provides.

They want to keep doing what they’ve been doing, yet get better results. (That’s one of the definitions of insanity, by the way.)

Tell these fools “I love you exactly as you are!” and they’ll follow you anywhere.

There was a classic book written by Joe Karbo, a tremendous advertising copywriter and self-promoter: “The Lazy Man’s Way To Riches.”

Karbo knew how to get the attention of most success se

u exactly as you are!” and they’ll follow you anywhere.

There was a classic book written by Joe Karbo, a tremendous advertising copywriter and self-promoter: “The Lazy Man’s Way To Riches.”

Karbo knew how to get the attention of most success seekers.

Tell them what they want to hear, and they’ll love you for it.

As long as people are this way, there will always be quacks to serve them.