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Atricle Dump - Saying Hello - The Key To Success
Direct mail is one of the world's venerable advertising systems, a spin-off from the text-heavy ads that used to appear in magazines. Reduced to almost a pure science through obsessive list management and refined copywriting techniques, it remains an amazingly effective means of branding, acquisition and retention. (Look no further than Citibank, who distributes tens of billions of acquisition pieces every year.)Advertising agencies know what works and what doesn't. Those who deal in producing direct
Following up with current and past clients can – and usually does – means an increase in revenue.
This overlooked marketing strategy is also the most important strategy you will ever use.
Follo
Millionaires especially those who started out with nothing at all are the best examples of people who have creativity and made it big. Sometimes this happened by chance while others because there was a need.When Marie was a child, the parents did the best to make sure this girl had a happy life. Since the daughter had a passion for skating, the family did whatever was needed to make sure this could happen.In the years to come, Marie began to understand how difficult it was. The practice dresse
Current customers and clients!
Yes, that is right. Your current customers and clients is the key to building your business.
In the beginning when we are trying to win new business we are out building new relationships, networking, and spreading the word.
But once we have the business we leave these customers alone and neglect them. Unfortunately, we are so busy chasing the almighty dollar that we neglect to build, nurture, and maintain our relationships with our current clients and customers.
Then business slows down and we are out there once again trying to find and win new customers.
Seems like an endless cycle of time, money, and advertising when the best method for growing your business is already within your reach.
Here’s why…
The fact of the matter is when we follow up with our current clients and customers on a regular basis the results are outstanding.
Following up with current and past clients can – and usually does – means an increase in revenue.
This overlooked marketing strategy is also the most important strategy you will ever use.
Follow
After thirty years in the ad design business (a dozen of them devoted exclusively to Yellow Pages advertising), I’d say these are the top four complaints I’ve heard:1) "They're far too expensive,”2) “I get poor return on my investment,”3) “my directory sales rep is a $#@!%,” and 4) “they made an error in my ad.”While I can’t comment on your directory sales rep, and I do think having the wrong number in your ad is cause for complaint, I’ve always felt the first two c
But once we have the business we leave these customers alone and neglect them. Unfortunately, we are so busy chasing the almighty dollar that we neglect to build, nurture, and maintain our relationships with our current clients and customers.
Then business slows down and we are out there once again trying to find and win new customers.
Seems like an endless cycle of time, money, and advertising when the best method for growing your business is already within your reach.
Here’s why…
The fact of the matter is when we follow up with our current clients and customers on a regular basis the results are outstanding.
Following up with current and past clients can – and usually does – means an increase in revenue.
This overlooked marketing strategy is also the most important strategy you will ever use.
Follo
This is a true story.I was 25 years old when I answered an ad in the Toronto Star one day.It read "GROUND FLOOR OPPORTUNITY". The content of the ad basically discussed the fact that the company was new,willing to train managers in every facet of the business and would promote successful candidates into their own office.As well they had large ,international intentions.I walked into a cramped ,shabby interior of an office smack dab in the heart of Chinatown but what struck me was the energy of the place and
Then business slows down and we are out there once again trying to find and win new customers.
Seems like an endless cycle of time, money, and advertising when the best method for growing your business is already within your reach.
Here’s why…
The fact of the matter is when we follow up with our current clients and customers on a regular basis the results are outstanding.
Following up with current and past clients can – and usually does – means an increase in revenue.
This overlooked marketing strategy is also the most important strategy you will ever use.
Follo
Let’s face it. Not every business person is a marketing expert. Sure, you’re great at plumbing, moving, or appliance sales, but that’s where it ends. After all, you have an accountant, insurance person, financial planner, and perhaps an attorney to guide you in those areas you are not familiar with. So why not admit that you are also uneducated when it comes to promotion and advertising? Now, was that so hard?Look at your YP budget. It may be 1000’s a month. Therefore, with a $25,000 annual investmen
Here’s why…
The fact of the matter is when we follow up with our current clients and customers on a regular basis the results are outstanding.
Following up with current and past clients can – and usually does – means an increase in revenue.
This overlooked marketing strategy is also the most important strategy you will ever use.
Follo
Anectodes? For a job interview? The purpose of developing anecdotes for the interview is to be able to illustrate your skills and abilities to the prospective employer. Stories SHOW the employer what you are capable of rather than simply tell them what you have done in the past. During the interview process, an interviewer may talk to 5-10 candidates for a single position. In order to stand out from the crowd, you have to be able to answer each ques
Following up with current and past clients can – and usually does – means an increase in revenue.
This overlooked marketing strategy is also the most important strategy you will ever use.
Following up, and keeping in contact, with current customers not only results in repeat business but it also creates a multitude of referrals. Your customers will recommend you to their friends who looking for similar services.
The lack of a solid follow-up marketing strategy is where most businesses fail. Most businesses either bombard you constantly with too many offers – which is a complete turnoff and turns away customers - or you never hear from them again, which leaves you feeling unimportant.
Without an automated follow-up strategy in place, not only will you miss many opportunities, but you will also be missing out on the opportunity to serve your ideal clients -- the people whom already know you and your services.
In today’s digital world we use email and newsletters to follow-up and maintain contact with our customers. I know that every time I send out one of my newsletters, I receive new enrollees in my Unleash Your Success E-Coaching program, new
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