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Atricle Dump - Small Business Marketing Review - Strategic Database Marketing
As your cleaning company grows and your client list expands, you'll soon realize that you can't do it all yourself. Hiring, supervising and taking care of payroll are very time-consuming measures. Rather than putting an employee on the payroll, some companies elect to use independent contractors. But if you improperly classify a worker as an independent contractor when the IRS views them as an e
Have you ever wondered why the other guy gets attention?Could it possibly be that youthful exuberance and faith his client will buy his product shines across his face at the appearance of a live breathing body in his presence?Just watch as a new marketer faces the challenge of selling his product to the first prospect. It’s obvious, he expects to sell a product. B
A few years ago Customer Relationship Management or CRM was all the buzz in marketing--and with good reason. Managing customer relations can lead to increased profits for a business. Unfortunately, much of what was written about CRM was from a technical, computer/systems side and focused on very expensive solutions for large corporations. We are fans of Arthur Hughes because he explains the principles behind database marketing in a way a small business owner can understand.
We read the first edition of Strategic Database Marketing back in the mid-90s, and this second edition at the start of the Millennium. The 2nd edition is far more readable for a non-marketing person; plus the updated edition includes advice on integrating the internet into your database marketing.
This book is not a quick and easy read. But, if your small business has a customer base that you can conceivably reach by database marketing, then this is the best book to start with. More than most marketing decisions, a commitment to successful database marketing takes a true commitment from the owner. If you don’t have such a commitment, it will
Electricity is ubiquitous from your personal cellular to large transportation systems such as the subway or planes. Since its invention, electricity has made our life much easier and convenient. But electricity would be only an energy source without people creating and maintaining equipments or applications using it. Electrical engineers are the people who create, improve and maintain electronic
A few years ago Customer Relationship Management or CRM was all the buzz in marketing--and with good reason. Managing customer relations can lead to increased profits for a business. Unfortunately, much of what was written about CRM was from a technical, computer/systems side and focused on very expensive solutions for large corporations. We are fans of Arthur Hughes because he explains the principles behind database marketing in a way a small business owner can understand.
We read the first edition of Strategic Database Marketing back in the mid-90s, and this second edition at the start of the Millennium. The 2nd edition is far more readable for a non-marketing person; plus the updated edition includes advice on integrating the internet into your database marketing.
This book is not a quick and easy read. But, if your small business has a customer base that you can conceivably reach by database marketing, then this is the best book to start with. More than most marketing decisions, a commitment to successful database marketing takes a true commitment from the owner. If you don’t have such a commitment, it will
There is nothing more stressful as going through an interview no matter what age you are. Even though you may have years of experience in your profession, or if you are a teenage on a look out of a summer job – the thought remains the same, how to answer interview questions. Well to some questions there are the obvious right and wrong answers. The questions that are determining
We read the first edition of Strategic Database Marketing back in the mid-90s, and this second edition at the start of the Millennium. The 2nd edition is far more readable for a non-marketing person; plus the updated edition includes advice on integrating the internet into your database marketing.
This book is not a quick and easy read. But, if your small business has a customer base that you can conceivably reach by database marketing, then this is the best book to start with. More than most marketing decisions, a commitment to successful database marketing takes a true commitment from the owner. If you don’t have such a commitment, it will
I’ve been designing Yellow Page ads for the past 25 years. During that time, I was a YP rep and consultant and, prior to that, had my own advertising agency. I also have a degree in marketing. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or positio
This book is not a quick and easy read. But, if your small business has a customer base that you can conceivably reach by database marketing, then this is the best book to start with. More than most marketing decisions, a commitment to successful database marketing takes a true commitment from the owner. If you don’t have such a commitment, it will
Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way. Here are some tools that are brilliantly simple and with them you really won’t have to sweat the small stuff.The more that your prospective patients see your name in front of them, the more likely they are to call your number (and not someone else’s) when t
Again, be advised: this is a book that will take some time to plow through. Many of the books we review are built to be fairly quick reads that contain solid marketing advice that is usually “hidden in plain sight” from many small business owners. Arthur Hughes’ book is best read with a highlighter and, at times, a calculator.
Because at the end of the day, the beauty of database marketing is that it’s measurable. For you bottom-line oriented small business owners that get tired of our talk of Brand or Packaging, the emphasis that Hughes places on ROI should be quite welcome. This book is full of math examples that enable a Chief Marketer to understand the basics of database marketing.
You don’t have to be a statistics wizard to read the book; although basic business sense is certainly helpful.
At its core, Hughes’ thesis is simple: companies can implement database marketing to improve their sales through building stronger relationships with their best customers.
The challenge, of course, is actually pulling it off. Many have tried, not all successfully. Hughes has some case studies that y
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