Atricle Dump - Business

New Marketing And Promotional Ideas
New marketing and promotional ideas! Free! Most are related to internet-based businesses, but even those can usually be adopted in some way to other businesses. Here are half a dozen marketing ideas to get you thinking.A one-hour coupon. Offline businesses that want to increase the traffic to their websites can announce an "internet coupon" good for a free drink (or whatever).

om the magazine. Ask for a rate card. A classified ad that draws inquiries can be followed by a print ad that asks for an order. Learn as you go. Maybe you will eventually buy a half- or full-page ad.

Make sure you bargain with the magazine. Ask for a cost break. Also ask them to run a small side-bar or other article or press release to increase your sales from your print ads.

Mailing Lists

Your mailing list can come from your classified or

We Are Not Mutts - The Critical Care Transport RN
Some things are simply a mystery and so goes the perceived role and importance that the Critical Care Transport (CCT) RN plays in the healthcare field. Other professionals seem to view us like mutts - a little bit of everything but certainly not a thoroughbred in anything.I once heard a co-worker describe the job as something between a magnified EMT and a bench warmer. Such fl

This is the first in a series on Direct Mail and Mail Order.

In mail order, the potential customer is first contacted by classified or print ads to gain an inquiry. The prospective customer is then mailed a direct mail package to obtain the order.

In direct mail, the potential customer is mailed the direct mail package cold soliciting his or her order.

Classified Ads

Mail Order seems simple. You buy a cheap ad in a national publication and wait for the enquiries and orders to come in.

Some years ago a national magazine solicited me and convinced me that an ad in their new classified section would surely bring me orders.

I thought, What the heck. It looks like a good deal. If I get one order out of 100,000 readers I’ll more than break even.

I didn’t get one order out of a million readers!

Forget statistics in mail order.

On placing my ad in that publication I broke the major rule of Mail Order and Direct Mail: Always Target Your Market.

I also broke a secondary rule: Never Buy An Ad In A New Publication Or New Classified Section.

I also broke another rule: Never Purchase An Ad Until You Have Evaluated The Publication .

The secret is to find publications that have readers that would have an interest in your offer.

Don’t place an ad for decorative lawn furniture from India in Field and Stream. Find a home and garden publication that is currently running such ads.

Watch each magazine for several months before you buy ads to make sure the ads like yours are repeated which indicates that the ads are working.

Small magazines that specialize are good prospects for your ads.

So that is the secret: Make Sure You Are Hitting Your Market.

Get sample issues of the magazines you are interested in by requesting them from the magazine. Ask for a rate card. A classified ad that draws inquiries can be followed by a print ad that asks for an order. Learn as you go. Maybe you will eventually buy a half- or full-page ad.

Make sure you bargain with the magazine. Ask for a cost break. Also ask them to run a small side-bar or other article or press release to increase your sales from your print ads.

Mailing Lists

Your mailing list can come from your classified or

Business Cards - Don't Be Shy, Your Business Depends On It!
There are thousands of business cards on the market. Millions and billions even. What you need is a business card that creates value for your customer and sets you apart from the crowd. Your business card has to shout without being over the top or considered unprofessional. How do you do that?You have to provide the right imagery and the right word choices. Word choices are vi

n and wait for the enquiries and orders to come in.